We'd rather be data-driven... Than gamble with guesswork. Andrew Tookey shares why the Search Query Performance report is the best tool for eliminating the guesswork when it comes to measuring and improving organic and paid performance on Amazon. Watch the Podcast full clip here: https://lnkd.in/gsqWqJ8x Brands thrive or fail based on key search terms. At #iDerive we've developed solutions for brands to utilize Brand and ASIN insights. These insights include advertising spend, share of impressions, clicks, and purchases. They don't require a big budget or large team, but they can have a massive impact. #AmazonSellers #AmazonVendors #AmazonBrandAnalytics #BrandGrowth
Co-Founder, CRO @iDerive | Ex-Amazon | Launch Team: Search Query Performance, Brand/Retail Analytics, Manage Your Experiments, Amazon Attribution, and FBA Global
You can't ignore Amazon's Search Query Performance data, here's why: 🌌 Amazon is a universe of search terms. 🤺 Brands live and die by a dozen of them. 🥧 Keeping track of my ASIN's slice of the search pie. I was fortunate to be on the product launch team for Amazon Brand Analytics and Search Query Performance Report, and I am still shocked by how many brands have yet to discover SQP or use it to its potential...let's talk! [Link to the video clip: https://lnkd.in/g2Hi3jvA] #AmazonSearchTerms #SearchQueryPerformance #BrandAnalytics #iDerive