Iffective

Elephants are not afraid of mice. Ever question how many other myths might be destroying your brand? 💥 Will you be able to create your brand using only earned social media? 💥 Will you be able to scale up your brand going only after niche audiences? 👍 Should you take advantage of a free phone consultation to see if evidence-based strategic marketing planning is right for your brand? Schedule your free personal consultation at https://lnkd.in/eUVArk69 In light of scientific evidence and expert insights, it’s safe to conclude that elephants are not afraid of mice. https://lnkd.in/ePxxqDWk #FCMO #cmo

Branding in real estate. You think it doesn't help? That people don't care? That they only want to see the property? Think again. https://lnkd.in/eGZtZc4N #FCMO #fractional #cmo #marketing #advertising #effective #sales

The Five Things ⭐ you need to make your advertising work: 🤔 Persuasive messaging 💡 Your messaging needs to... ✅ Be as individualized or customized as possible to drive the segment ✅ Clearly establish your brand, positioning and promise ✅ Clearly drive your buyer to the action you want

Scientific American on why copywriters are the most important people 👍 Conceptual differences, show up everywhere. People have very different concepts in their minds for even simple words. ➡️ Concepts are what we think of when we use or hear a word. ➡️ Differences are worse for abstract words ➡️ Abstract concepts involve emotions ➡️ Concepts are tied to identity, difficult to shift. Copywriters become the most important part of advertising creative. ➡️ Combine imagery with words so that each supports the other ➡️ For simple decisions, use emotions; for complex ones combine emotions with facts ➡️ Be single focused ➡️ A/B test continuously https://bit.ly/4bx5Odm

This "Best Ads of 2023" list by AdWeek is why our industry needs a radical reboot. One of the "Best Ads" is for Fiat... which saw a DECREASE of 69% from 15,500

So, creatives need a mission? May we suggest selling as a mission? I mean, that's what they hire us for, right? Also... if the World Economic Forum’s Future of Jobs 2023 report ranked creative thinking as the second most in-demand skill for workers, above attributes like technical literacy, perhaps the way to resolve the burnout and "want to quit" problems is for ad agencies to recognize that being creative is not limited to the ivory tower silos and that EVERYONE can be creative? As Harold Geneen famously said: Only performance is real. Read our take on the 2024 Adweek Outlook here: https://bit.ly/48BPx4Z #FCMO #fractional #cmo #marketing #advertising #effective #sales

Why strategies fail. 😱 People think that just because they have a "strategy" it should work. Often failure is in the strategy which is totally wrong. After 40 years in the business, I've narrowed faulty strategies to five factors: ❌ 1. Inertia #1 - typical of startups – do what everyone else is doing ❌ 2. Inertia #2 – typical of big companies – do what worked in the past ❌ 3. Lack of data about what works ❌ 4. Huge ego leading to wildly unrealistic expectations ❌ 5. Disconnection from customers 👍 There are 5 things you need for your advertising to work. Let’s connect. 👉 msalup@iffectivemarketing.com or visit https://bit.ly/44OkctQ #FCMO #fractional #cmo

Of course you want to grow your sales. Hire the right guy. 40+ years of expertise in branding, digital and direct.

If you are a small or medium-sized law firm, here are 8 reasons why you should hire a Fractional CMO 1. Expertise without Breaking the Bank 2. Strategic Focus for Optimal Results: With a fractional marketing director, your law firm gains a dedicated professional who can focus on developing and executing a comprehensive marketing strategy. 3. Flexibility to Suit Your Needs 4. Objective Perspective and Fresh Ideas 5. Oversee Implementation of Marketing Campaigns 6. Seamless Integration and Collaboration 7. Interim Support 8. Train and Mentor Internal Teams #FCMO #fractional #cmo #marketing #advertising #effective #sales

If you believe an ad should be pretty 🤔 If you believe ads should be visually aesthetic 🤔 If you believe advertising is art 🤔 Then close yer eyes, because this is NOT for you! 😄🌩️🌩️🌩️🌩️ However, if you believe that advertising must be written with your target group in mind 👍 Using the visual language of your buyer 👍 Featuring a single, unique promise 👍 And a clear response device 👍 Well... these are truly great ads! 🏆 David Ogilvy famously said: “In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” 👍😉 Welcome to the new aesthetics #FCMO #fractional #cmo #marketing #advertising #effective