Improvado

Marketing reports show performance metrics, but APIs are what make platforms talk to each other and combine everything for a complete view 🖇 APIs turn isolated data streams from ad platforms, CRMs, and analytics tools into unified insights that marketers can act on. Without APIs, teams are stuck manually pulling data, increasing the risk of errors and delays. APIs automate the flow. The result? Consistent, up-to-date metrics that allow marketers to track performance across channels and quickly adjust strategies when needed. APIs do more than move data. They connect processes, making marketing stacks more flexible and scalable. Learn everything marketers and analysts need to know about APIs and compare the five best API integration platforms: https://lnkd.in/dCbRU9JR

Last chance to meet us in San Diego! Today marks the final day of the Marketing Analytics & Data Science (MADS) conference. Don't miss the opportunity to visit us at booth 431 to learn more about how Improvado can enhance your marketing analytics with AI. Our team is ready to share their experiences and insights with you.

Improvado — One to Watch in the Analytics and Data Capture World! We are excited to announce that Improvado has been recognized as a 'One to Watch' company in the Analytics and Data Capture category of Snowflake 2025 Modern Data Stack Report. The report identifies key tools, technologies, and platforms that Snowflake customers utilize within the AI Data Cloud to enhance marketing strategies and enable informed business decisions. Improvado is highlighted for its ability to streamline marketing data integration and provide actionable insights that drive better decision-making and enhance performance. Learn more about the report and Improvado here: https://lnkd.in/dZfczZ7A Explore the report to see how Snowflake users leverage Improvado and other partner technologies: https://lnkd.in/drasM67C

Let's meet in San Diego and dive into next-gen marketing analytics! Join Improvado at the Marketing Analytics & Data Science (MADS) conference from October 21-23 in San Diego to explore the latest trends in marketing analytics and AI tools. On October 21, Peter Cloutier, Head of Solutions Engineering at Improvado, will present 10 marketing analytics use cases streamlined by AI, including: • Automating API connections, configuring data extraction, and aligning data loads with your analytics goals using AI. • Mapping, harmonizing, and querying data from diverse sources through AI. • Monitoring marketing performance efficiently with AI agents. This session is particularly valuable for brands looking to understand how to effectively implement AI or those seeking to justify the investment with clear insights into potential returns.

Outgrown your current BI solution? We’ve compared three top business intelligence platforms—Looker, Tableau, and Power BI—to help you find the right solution for your next stage of growth. The comparison will answer your key questions: • Can this platform scale efficiently to handle my organization’s growing data needs? • How easily can this tool integrate with my existing data sources and tech stack? • Does it offer the level of customization and flexibility my team requires? • Are the collaboration features and data governance controls sufficient for our enterprise? • Is the total cost of ownership justified, and will it deliver a solid ROI? Explore the detailed comparison to find the BI solution that best fits your business: https://lnkd.in/eFwAYeit

With new digital ad features and tools coming up each month, brands need to constantly adapt their advertising strategies to optimize for this new format and improve ROAS. Here are some notable changes from the past couple of weeks: • Google has rolled out ads in AI Overviews on mobile in the U.S., presenting new opportunities to reach users earlier in their search journey. • Reddit has launched AI tools for Ad Manager, including an Ads Inspiration Library and an AI Copywriter that generates tailored ad copy based on campaign specifics. • Meta has released new AI-driven ad formats to enhance engagement, including formats that simplify the application of promo codes, reminder ads, and ads with multiple links. • TikTok has introduced new advertising features, including shoppable ads and improved analytics tools. To know how to adapt to changes and optimize ROAS, read our guide with 10 trusted strategies: https://lnkd.in/dJU8e9k3

While it seems like AI is everywhere, some enterprises still hesitate to adopt it in their marketing analytics. Some brands are uncertain about how to effectively implement AI, while others struggle to justify the effort and resources without a clear understanding of the potential returns. On October 2nd, Peter Cloutier, Head of Solutions Engineering at Improvado, will join a webinar hosted by Marketing Analytics & Data Science to discuss 10 marketing analytics use cases that can be streamlined with AI. Here’s a sneak peek into what you will learn: • How to leverage AI to automate API connections, configure data extraction, and load data in line with your analytics goals. • How AI can map, harmonize, and query data from different sources. • How to monitor your marketing performance with AI agents. Follow the link to register: https://lnkd.in/dQnitdhY

Compliance—is it just an infosec issue, or does it fall on marketers too? 🔐 The reality is that both are responsible. From costly fines and wasted ad spend to reputational damage, non-compliance can hit marketing teams hard. We've put together the ultimate marketing compliance checklist to help ensure that your campaigns are compliant, efficient, and risk-free. Key areas covered: • Campaign Setup: Ensure campaigns run smoothly and follow business goals. • Performance Tracking: How to monitor whether your campaigns meet your performance expectations and benchmarks. • Data Collection: How to ensure accurate and responsible data usage across platforms. • Privacy Laws: Comply with regulations like HIPAA and CCPA to protect your business. This checklist will help you stay compliant and protect your marketing investments: https://lnkd.in/dbzxXAnz

Measuring content marketing ROI is a major challenge. Content builds value over time, making it hard to link directly to conversions. Attribution becomes messy as buyers interact with multiple pieces before converting. Without the right systems in place, marketers risk making short-sighted decisions based on incomplete data. Join us for a free webinar on September 25, hosted by the Content Marketing Institute, to delve into these challenges. Canon Mikho, Head of Marketing Analytics & Chief Engagement Lead at Improvado, will explore 7 AI analytics best practices to help you: • Identify and amplify high-performing content across marketing channels • Automate content performance tracking and reporting • Discover and apply actionable insights 🔗 Hit the link to register: https://lnkd.in/dm-Ug6xM

The recent Madison and Wall report shows a 9.6% growth rate in the U.S. advertising industry in Q2 2024, marking the third consecutive quarter of nearly 10% growth. However, the second half of the year is expected to slow. One reason for the slowdown is increasing concerns about brand safety. Brand safety concerns are pushing advertisers to move from broad, cost-efficient buys to environments where they have more control over ad placements. Marketers are sometimes forced to sacrifice reach and scale to maintain brand integrity, limiting campaign flexibility and increasing CPMs. Improvado's Marketing Data Governance helps brands expand their ad presence safely by automating brand safety checks, data validation, and campaign compliance. Learn more about Marketing Data Governance here: https://lnkd.in/dM5yqyTh Or get a live demo of the product: https://lnkd.in/gqgbqKh