imre

A big welcome to our Fall 2024 interns! We’re excited to have such a talented group on board and can’t wait to see the fresh energy, ideas, and creativity you’ll bring. Get ready for an exciting journey of learning, collaboration, and making an impact. Let’s make this a great semester! We’re so glad you’re here! #workatimre #imreinterns

In today’s promotional landscape, political awareness can make or break your campaigns. Rhiannon Dourado, Imre’s Senior Director of Influencer Marketing, recently shared her insights on successfully balancing politics and influencer partnerships. Discover why staying informed is critical for navigating potential backlash and protecting your brand’s reputation. #InfluencerMarketing

Are healthcare brands ready to crack the TikTok code? Sami Ari, Imre’s Senior Digital Experience Director, shares his insights in PM360 Magazine on why Gen Z and Millennials are turning to TikTok for health topics - the platform offers a goldmine of opportunity for authentic, engaging content. From patient stories to HCP creators, discover how healthcare brands can connect with audiences in a real and relatable way.

This #BloodCancerAwarenessMonth, we stand with the fighters, survivors, caregivers, and even our own loved ones impacted by blood cancer. Early detection, education, and innovative treatments are vital in the battle against leukemia, lymphoma, myeloma, and other related cancers. By raising awareness and building supportive communities, we can help those living through this illness feel empowered and connected through a united culture of support. Let’s come together to spread hope, share knowledge, and support ongoing research that brings us closer to a cure. #BCAM #CancerAwareness

Maryann Kuzel, EVP of Data & Analytics, shared insights on the importance of the human element in advancing AI during the panel, "How AI-Powered Data is Transforming the Future of Marketing," hosted by Resonate. AI unlocks precision predictions, but to fully realize data's value, companies must foster a strong data culture that emphasizes sharing and data literacy. Thanks to Resonate for the great opportunity!

We're excited to welcome Tom Baldwin to Imre as SVP to further reinforce our Client Experience practice. With nearly 15 years of experience across global and US pharmaceutical brands, Tom's expertise spans oncology, diabetes, cardiovascular disease, and other key therapeutic areas. Tom’s leadership in omnichannel programs and digital strategies will drive innovation as he focuses on Imre's oncology portfolio. We’re glad you’re here, Tom!

We're pleased to welcome Melanie LaRosa to Imre, as SVP of Client Experience. With more than 25 years of healthcare marketing experience across US and global brands, Melanie’s expertise spans rare disease, rheumatology, women’s health, and respiratory. Her thought leadership has unlocked commercial potential and transformed initiatives into impactful experiences. At Imre, Melanie will focus on our respiratory and rare disease portfolios for large, mid-size, and biotech clients. Welcome Melanie!

Earlier this week, Imre’s Executive Vice President of Data & Analytics, Maryann Kuzel, participated on a panel hosted by our partners at Resonate, "How AI-Powered Data is Transforming the Future of Marketing." Maryann along with a terrific group of panelists discussed how leading brands and agencies are unlocking the power of precision predictions through innovative data strategies to drive customer growth at every stage. The conversation explored the challenges of becoming data-driven, making data accessible and actionable for teams, and the growing impact of AI-powered data on organizations—all with the aim of enhancing growth, efficiency, and precision in marketing outcomes. Thank you to Resonate for hosting the fantastic session!

This week, Imre welcomed two new senior leaders to help reinforce our cross-functional expertise in media and medical. A big thank you to MM+M for helping us celebrate the additions of Ben Bromberg as Executive Vice President of Media, and Brett Courtright, PharmD as Executive Vice President of Medical. Learn more about Ben and Brett here.

We’re pleased to welcome Ben Bromberg to lead our paid media division. With more than 15 years of experience across industries like CPG, tech, finance, and pharma, Ben brings proven expertise in media planning, audience targeting, and optimization. His work in rare disease marketing and global audits has fine-tuned his skills in navigating complex regulations and scaling media practices. At Imre, Ben will drive innovative campaigns, helping to grow our media practice into a top player for healthcare clients. We’re glad to have you, Ben!