IndiCue

“It takes time to build new initiatives to the point where they’re significant given that we already have a fairly large core business,” - Greg Peters, Co-CEO Netflix https://lnkd.in/gir5f3cZ

Surging YouTube Set To Overhaul Its #Connected TV App Via NextTV and Jack Reid YouTube will launch a major overhaul of its connected TV app, according to a report published Monday by the #Penske showbiz trades. The platform will bring new functionality and a new look to solidify its position as the top streaming platform. #Creators can now categorize their videos into seasons and episodes, to resemble streaming navigation menus of other streaming services, including full-screen episode descriptions. https://lnkd.in/g3pQWbsE

Viewers’ Embrace of CTV outstrips #ad spending #CTV ad spending is booming, but not enough to keep up with #consumer behavior. Spending will increase by more than 18% this year, but the gap between CTV’s share of eyeballs and its share of ad spending is still widening. U.S. adults will spend 20% of their media time on various apps, streaming platforms, and services on CTVs by 2026, more than double from 2019, but only 8% of ad budgets will go to CTV. Via EMARKETER Ethan Cramer-Flood

Pixalate's Global Connected TV (CTV) Publisher Trust Index: Via Ciarán O'Kane and WireCorp Pixalate, the market-leading #fraud protection, privacy, and compliance analytics platform for #CTV and mobile advertising, released its August 2024 Global CTV Publisher Trust Index (PTI) for apps across Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores. The PTI report offers #advertisers a comprehensive view of the #quality of CTV apps that support #programmatic #advertising and include rankings by geographic region. https://lnkd.in/eshTBWxr

https://lnkd.in/gVWdxEqU Your daily "it's almost been a decade" check: It was 9 years ago today that Magic Leap posted this (now unlisted) demo reel of their capabilities!

A terrific report on Connected TV’s Market Overview (2022-2032): Via Future Market Insights, Inc. The #CTV market was valued at $12.6 Billion globally in 2022 and is projected to grow to $16.2 Billion by 2032. The launch of #8K and #4K resolution TVs will continue to drive demand for connected #TVs, which enable users to watch videos via high-speed internet and enjoy a more immersive #experience, including #streaming #video, social networking, video-on-demand, and #Web browsing, along with regular TV viewing. https://lnkd.in/gNYb7hss

How Show-Level Data is Transforming Connected TV Advertising Via Integral Ad Science The digital advertising landscape is undergoing a tectonic shift with the rapid growth of #CTV. Viewers are move from conventional, #linear #TV to streaming platforms, and advertisers are finding new opportunities. And challenges. Show-level data lie at the heart of the transformation, i.e., granular insights that offer #advertisers a clearer view of the content landscape, enabling them to make smarter, more strategic decisions about ad placements. 

IndiCue is excited for #adweek. There will be lots of events, but a highlight will be Pontiac Intelligence #Summit bringing together advertisers, agencies, adtech platforms, data companies – for a day to network, learn, and have a good time. We're a proud sponsor! Learn more here: https://lnkd.in/eyQiCqr8

U.S. #film and #TV production Down 40% from Peak Film and TV production isn’t coming back to pre-2022 levels anytime soon, according to ProdPro. Production in the U.S. was down 40% in Q2 2024 compared to peak-TV levels in 2022. Global production in Q2 was down by 20% compared to 2022. Domestic film and TV shoots were up 30% in Q2 compared to 2023, but the numbers are skewed by production shutdowns in the wake of the Hollywood writers’ strike from May to September 2023. Movie shoots are down 18% this year. One reason is a potential crew walkout, which would have impacted studios and streamers. Via Christi Carras Los Angeles Times https://lnkd.in/ePT-n6jz

Welcome to the team Bryan Blair! Bryan brings 10+ years of #video ad #ops experience from companies like Crackle, Vevo, and CBS Interactive. He joins IndiCue as our Customer Operations Manager, giving clients more support, troubleshooting, and operational leadership. We strive to be the best in class CTV adserver, with an #open product roadmap supporting our fast growing customer base!