We had the pleasure of collaborating with The Influencer Marketing Factory - Influencer Marketing Agency on this amazing, value-packed report!
📣 Our updated Social Commerce Report is finally out! 📣 We crafted a comprehensive 📕 70-page guide, packed with invaluable insights, detailed charts, and extensive data, all dedicated to the dynamic world of social commerce. Among these pages, we've uncovered several fascinating findings and trends that are reshaping the landscape of digital trade. Our report also features two exclusive, in-depth surveys that provide a unique perspective on social commerce. 1️⃣ We gathered insights from 1,000 U.S. consumers, revealing their preferences and behaviors in the social commerce sphere. 2️⃣ We delved into the experiences of 500 U.S. content creators, uncovering valuable information about the sell-side of social commerce. Some interesting findings: 🏆 Facebook and Instagram Shops were top-rated by responders for social commerce experience, and Facebook Shop ranked #1 for checkout experience. 🆓 Surveyed users ages 18-34 purchase via social commerce for limited-time offers whereas users 35+ are incentivised by free shipping 👚 Apparel, beauty products, and home products account for 60% of all social commerce purchases, a 25% increase from our 2021 report. 💸 37% of responders report spending more than $100 USD on social commerce in the past year. 👀 Most responders from all age groups say they need to see a product 1-2 times before deciding to purchase. We are grateful to the distinguished experts whose quotes significantly enrich our report on social commerce. Their insights provide invaluable depth, enhancing our understanding of this dynamic field. We thank them for their vital contributions to our comprehensive analysis. Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory - Influencer Marketing Agency Adrienne Lahens, Global Head of Operations at TikTok Kaya Yurieff, Creator Economy Reporter at The Information Brendan Gahan, Partner & Chief Social Officer at Mekanism Jim Louderback, Editor and Publisher of Inside the Creator Economy Avi Gandhi, Founder + Content Creator at Creator Logic Lynn Ma, Co-Founder at FilterBaby Adi Ronen, CEO & Co-Founder of buywith Jasmine Enberg, eMarketer Principal Analyst at Insider Intelligence James Creech, Co-Founder & Board Member at Measure Studio Ayomi Samaraweera, Founder of Canopy Jacob Pace, CEO & Founder of Pace Meagan Loyst, Founder & CEO of Gen Z VCs Aaron DeBevoise, CEO & Founder at Spotter Brian Harwitt, Partner at CoVenture You can download it by clicking the thumbnail below! #socialcommerce #report