InfoTrust

In the era of AI and automation, ensuring consent compliance and data accountability is critical. In part two of our blog series, we explore how bespoke datasets and AI-ready data pipelines help businesses build robust, compliant frameworks. Learn how to safeguard your data and improve operational efficiency! 🔗 https://bit.ly/3U2zEPI #AI #DataCompliance #DataPipelines #PrivacyByDesign #DataStrategy #TechInnovation #DigitalTransformation #InfoTrust

🚀 Ready to scale your media accounts efficiently? Discover how enabling automation can help you maximize growth while minimizing manual tasks. Our latest blog dives into how automation tools can streamline your workflow and elevate your media strategy. Read more here: https://bit.ly/3NjkzFJ #MarketingAutomation #DigitalMedia #DataStrategy #GrowthHacking #MediaOptimization #InfoTrust #AdTech #MarketingInnovation

🌐 Building trust with your customers starts with how you handle their data. Learn why first-party data collection is crucial for maintaining data integrity and ensuring compliance in the era of AI. Check out our article: https://bit.ly/4dyyy5i #DataPrivacy #CustomerTrust #AIPipelines #FirstPartyData #InfoTrust

Unlock the Power of AI for Your 2024 Holiday Marketing! As we gear up for the holiday season, it's time to supercharge your digital marketing strategy with AI. Here's how top brands are leveraging predictive analytics and machine learning: 1️⃣ Predictive Audiences: Identify high-value customers and tailor your messaging for maximum impact. 2️⃣ Value-Based Bidding: Optimize your ad spend by focusing on customers most likely to convert. 3️⃣ AI-Powered Forecasting: Stay agile with real-time insights to meet your sales targets. 4️⃣ Regression-Based Attribution: Plan budgets effectively and measure campaign success in a cookie-less world. Embrace AI to boost efficiency, enhance insights, and optimize media spend. Want to dive deeper? Read the full article written by one of InfoTrust top AI experts Pamela Castricone on planning for 2024 holiday success: https://lnkd.in/gJVvcVjH What's your go-to AI strategy for the holidays? Share in the comments! #AIMarketing #HolidaySales #DigitalStrategy #PredictiveAnalytics #DataDrivenMarketing 👋 I’m Alex, a CEO & Ad Tech Partner for 50+ Fortune 500 & Top Brands 📥 Save it for later + Follow me for content like this 💬 Comment with your thoughts ♻️ Repost if this was helpful

🧐 Wondering if your website meets current compliance standards? Non-compliance can lead to serious legal and financial consequences. Our blog outlines the key signs that your site may be at risk and offers actionable steps to ensure compliance. Learn more here: https://bit.ly/3NuCLwp #WebsiteCompliance #DataProtection #RegulatoryCompliance #PrivacyLaws #CyberSecurity

🔍 Navigating the complexities of HIPAA compliance? 2024 brings important updates that every organization should be aware of. Our blog provides an in-depth look at these changes and how to stay compliant. Check it out: https://bit.ly/47N7TAm #HealthcareCompliance #HIPAAUpdates #DataSecurity #PrivacyLaws #HealthcareIndustry

💼 Are you getting the most out of your media agency partnerships? Today we explore how AdTech DNA can help you hold your agencies accountable by ensuring transparency and optimizing performance. Discover how to take control of your media investments with the right data-driven approach. Learn more here: https://bit.ly/4gGRphd #AdTech #MediaAgencies #DataTransparency #MarketingPerformance #DigitalMarketing

A quick read for those dealing with all the changes impacting your audiences...

🌐 Is your website at risk of non-compliance? Staying up-to-date with data privacy regulations is crucial, but it can be challenging to keep track of every detail. Our blog provides a comprehensive guide to identifying potential compliance risks on your website. Read more to protect your business: https://bit.ly/3zyCnJH #Compliance #DataPrivacy #WebsiteSecurity #GDPR #CCPA #DigitalMarketing

In data-driven marketing, first-party data is the lifeblood of success. But what does it take to unlock its full potential? After over a decade working with some of the world’s most complex organizations, one thing has become clear: a durable, privacy-centric first-party data strategy is no longer optional. It’s a competitive advantage. If you're struggling with data-driven marketing, read this. It's about more than just having data. It's about using it right. Here's how to unlock its full potential: Data Collection ↳ Get the foundation right. Standardize parameters, ensure consent management, and govern your tags. Processing & Storage ↳ Feed your CRM, CDP, and marketing platforms with clean, server-side tagged data. Analysis & Activation ↳ Use advanced analytics like predictive modeling, regression-based attribution, and value-based bidding to drive actionable insights. Business Value ↳ Higher conversion rates, lower cost of acquisition, increased upsell opportunities – it all adds up to real growth. Remember: The key to success is not just collecting data but also ensuring that it’s consented, accurate, and actionable. #DataStrategy #AdTech #FirstPartyData #CustomerInsights #DataPrivacy #MarketingAnalytics #MediaBuying #DigitalTransformation #AdTechSolutions #BusinessGrowth #CustomerExperience #DigitalMarketing 👋 I’m Alex, a CEO & Ad Tech Partner for 50+ Fortune 500 & Top Brands 📥 Save it for later + Follow me for content like this 💬 Comment with your thoughts ♻️ Repost if this was helpful.