In Good Taste Wines reposted this
While some CPG brands are prepping for Halloween, In Good Taste Wines is already thinking about December. Meet IGT's 2024 Wine Advent Calendar that just dropped this week. They're now taking presale orders for this product that sells out EVERY YEAR. Described as "24 nights. 24 mini bottles. 24 opportunities to sip and explore your way through premium wines," this adult-friendly advent calendar lets vino aficionados enjoy a new experience "as you open a new window each day." We love IGT because this brand does a great job of leaning into holidays and aligning their staple products with timely events - like their "Dozen Rosés" on Valentine's Day and annual holiday advent calendars. As a result? InGoodTaste is continuously featured in gift guides. This year's advent calendar has already been featured on CNN, PureWow, and Food & Wine - and it launched this week. If you're a CPG brand, take a page from IGT's playbook. What is your CPG brand doing for the holidays? It's clearly not too early to start. 😉 https://lnkd.in/ga9M59PT - We’re proud to have In Good Taste within our portfolio of CPG brands and part of the Springdale family. #cpgbrands #cpgindustry #foodandbeverage #beverageindustry