Horowitz Research

This year, it’s not about Red vs. Blue—it’s about the rise of the Polycultural Wave! 🌍✨ Join us at the Cultural Insights Forum to uncover how polycultural consumers are reshaping the market and why they’re essential to your business success. Don’t miss out—reserve your seat now: https://buff.ly/4cpEOvL #PolyculturalWave #BusinessGrowth #CulturalShift #DiversityInBusiness #CulturalInsightsForum #CulturalInsightsForum

Did you know? 37% of consumers believe that corporations aren't truly committed to diversity. It's time to go beyond checking boxes and start making real changes. Is your business ready to meet the expectations? Find out at the Cultural Insights Forum on November 14th at the Telemundo Center in Miami. These are just some of the topics we’ll be discussing. Limited seating register now: https://buff.ly/4cpEOvL #DiversityMatters #CorporateResponsibility #BusinessGrowth #CulturalInsightsForum

The brilliant Adriana Waterston is gathering great minds together to talk what’s next in marketing!! Thank you for having #NewMajorityReady in the house. Honored and excited to meet and hear from the incredible thought leadership. Miami bond next month!! Nov 14th

Join us for the Cultural Insights Forum on November 14 at the Telemundo Center in Miami! Discover key insights from industry leaders, connect with diverse audiences, and enjoy the Emerging Talent Showcase featuring new creators. Don't miss this opportunity to engage with experts from NBCUniversal, General Mills, and more. NBCUniversal Telemundo Enterprises Register now! https://buff.ly/4f3Qbv1 & read more about each reason here: https://buff.ly/3UeVjVc #CulturalInsightsForum #DiversityInMedia

🐾 Calling all pet owners! Join us for our FREE Pet Care in America Webinar on Thursday, October 24! 🐶🐱 Discover how a third of pet owners anticipate spending will increase for essentials like groceries and travel over the next six months. Hear insights from our Executive Vice President Brad Seipel and Senior Vice President Jill Rogers about expectations for pet-related expenditures, including pet food and veterinary care. Don’t miss out on this valuable opportunity to learn and engage! 👉 Register now and secure your spot: https://buff.ly/4gz7lCl

🌟 We are excited to announce Lydia Smith, MBA, Chief Diversity Officer at Victoria’s Secret & Co., has joined the Gen Z panel at our upcoming conference! Lydia is leading the charge in Diversity, Equity, and Inclusion, ensuring that every associate, partner, and customer feels welcomed and celebrated. Since joining VS&Co in June 2021, she has built the company’s first DEI Team and launched a DEI Council, integrating these values throughout the business. Join us to hear her insights on how brands can authentically connect with the most diverse and digitally savvy generation yet. Don’t miss The Tea on Gen Z panel discussion —only at the Cultural Insights Forum on November 14! 📅 Register now: https://buff.ly/4f3Qbv1 #GenZ #Diversity #Inclusion #VictoriaSecret #CulturalInsightsForum

Horowitz is featured in Fox Money! "Americans rely more on streaming for their entertainment needs than traditional television, according to a report by Horowitz Research. With streaming becoming more of a mainstay in the typical household budget, credit card rewards for streaming services offer the chance to earn bonus rewards on popular services." Read more.

Media representation and misinformation are major concerns today. Many are worried about how media shapes perceptions and the lack of unbiased news sources. There’s also a strong call for hearing more diverse voices and holding news organizations accountable for spreading misinformation. It’s clear that audiences want greater transparency and inclusivity in the media they consume. #MediaAccountability #DiverseVoices #RepresentationMatters Learn about the full report: https://buff.ly/405808z

Brands must go beyond pop-up marketing during Hispanic Heritage Month and engage with Gen Z year-round. This Forbes article features data from a study by our parent company Direct Digital Holdings, in collaboration with Horowitz Research, showing that a significant percentage of Gen Z prioritizes multiculturalism in their brand choices. To succeed, brands need authentic, in-culture communication that resonates with this diverse generation—the most diverse in history. Cultural heritage, language, and community play a critical role in shaping their preferences. Our mission is to help marketers, from Fortune 500 companies to small and medium sized businesses, effectively target these highly sought after audiences at scale. 🔗 Read the latest Forbes article to learn how to connect with Gen Z: https://hubs.ly/Q02S-SJn0. #GenZ #BrandStrategy #InCultureMarketing #Forbes #MulticulturalMarketing #Authenticity #MulticulturalResearch #HispanicHeritageMonth

What issues are top of mind for Hispanic and Latinx Americans? From concerns about the impact of climate change 🌱 to the wealth gap between CEOs and ordinary Americans 💼, the conversation is more important than ever. Learn about the full report here: https://buff.ly/405808z