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If you're a DTC business gearing up for Cyber 5 and the holiday season, keep reading.... Peak period is now in full swing. We've put together a playbook of key 2023 market and consumer trends to consider, as well as laid out the frameworks for success across paid media and CRO. Some highlights... Consumer sentiment and holiday spending are rebounding this year, but deeply relevant creative is more critical than ever for stealing share-of-voice and driving efficient growth. ✅ Understand who your key personas are and design creative that specifically speaks to their motivations & needs (and do this NOW). Consumers are looking for the most value this year & are willing to switch brands to find it. ✅ Make sure your offers are competitive. Simple sitewide % off or tiered offers are our recommendations for yielding the strongest results. Cyber Monday is expected to be the highest ecommerce sales day with the strongest YoY growth according to Insider Intelligence, and 30% of consumers surveyed on Meta will wait until December to do their holiday shopping. ✅ Don't sleep on Cyber Monday or December strategies to squeeze every possible sale out of peak season (see more specifics in our playbook).