InsightsNow

How can you impact future consumer behavior? You may nudge or disrupt. When to use each? It depends on your objective. Nudge is effective for implicit reactions. Use if: • You are the incumbent brand and want to increase existing behavior • You want to leverage brand equity to expand into adjacent categories • You want to leverage the existing sensory benefit associations #InsightsNow #ImplicitExplicit #ConsumerBehavior #ConsumerInsights

Exciting News from InsightsNow! 🗞️❗️ We're proud to announce that we have received a U.S. Patent for our innovative Implicit/Explicit Test™–our technique for researchers to find out whether a consumer is in a System 1 or System 2 mode in response to a message or experience. The Implicit/Explicit Test™ is also a finalist for the Quirk’s 2024 Best New Product/Service Innovation Award. Read more here: https://bit.ly/4fdaPJ2 #InsightsNow #ImplicitExplicit #ConsumerBehavior #ConsumerInsights

Curious about our Implicit / Explicit Test™? Here's a quick rundown: Implicit Reaction (Fast) • Fits with current perceptions and beliefs • Likely to get more autonomous behavior aligned with current habits and norms Explicit Reaction (Slow) • Not fully aligned with current perceptions or beliefs • Likely to cause disruption to current behaviors and limits speed of building positive habits #InsightsNow #ImplicitExplicit #ConsumerBehavior #ConsumerInsights

Join us tomorrow Thursday, Oct 17th at 2pm ET for a live event where we'll discuss why traditional claims testing does a poor job of finding messages which connect with the subconscious and emotional drivers of our choices and take a look at a series of different question types which allow you enhance your claims testing. Greg Stucky will cover how to use different questions to connect with the many ways people make choices including: ✅ Scaling ✅ Ranking ✅ Choice ✅ Implicit Reactions ✅ Explicit Explanations / Social conversations Save your spot: https://bit.ly/4dEqyzB #InsightsNow #MRX #BehavioralInsights #ClaimsTesting #ExplicitImplicit

Welcome to our new LinkedIn newsletter, where we will be sharing stories, insights, and thinking on innovation, product development, and brands – to help you design experiences that people love. Read our October edition below!

We’re thrilled to support Tyson Foods in their quest to redefine freshness in the food industry. At the 2024 Society of Sensory Professionals Conference, Melissa Bamsey and Melinda Karalus presented “What is Fresh? Breaking Down What Sensory Cues a Product Needs to Deliver on Freshness,” showcasing our Product Spark approach to connect desired benefits and product cues. Our work with Tyson highlights the power of sensory research in driving product success and we're thrilled to support them in their quest to redefine freshness in the food industry. Read more here: https://bit.ly/3XVGtUt #SSP2024 #InsightsNow #ConsumerInsights #ProductInnovation #Freshness

Meet the InsightsNow Team 👋🏼👋🏾 Our Director of Business Development, Stephanie Rasor, is a passionate marketer with over 20 years of experience in marketing strategy and analytics. She earned her MBA from Xavier University and BBA from University of Kentucky. Before joining InsightsNow, Stephanie was an Associate Director at dunnhumbyUSA (now 84.51) in multiple roles and an Analyst and Project Manager at Nielsen.  Outside of work, Stephanie enjoys long hikes in the mountains, visiting the Oregon coast with her family, and working on her next great recipe. #MeetTheTeam #InsightsNow #ConsumerInsights #BehavioralInsights #Insights #MRX

Join us on Oct 17th at 2pm ET for a live event where we'll discuss why traditional claims testing does a poor job of finding messages which connect with the subconscious and emotional drivers of our choices and take a look at a series of different question types which allow you enhance your claims testing. Greg Stucky will cover how to use different questions to connect with the many ways people make choices including: ✅ Scaling ✅ Ranking ✅ Choice ✅ Implicit Reactions ✅ Explicit Explanations / Social conversations Save your spot: https://bit.ly/3XW5wGR #InsightsNow #MRX #BehavioralInsights #ClaimsTesting #ExplicitImplicit

This year's CRC by the Insights Association provided a wealth of insights and showcased the latest advancements and strategies in our field. We've distilled 8 key themes that offer a glimpse into what the future of market research might hold. Read here: https://bit.ly/4gRKXnL #InsightsNow #MRX #BehavioralInsights #CRC2024 #MarketResearch