High prices are starting to weigh down even the most dedicated pet parents. 🐾 After years of inflation, pet owners are cutting back on premium pet food, treats, and toys as financial stress sets in. Philip Freehling highlights how brands can respond by using predictive analytics and AI to develop smarter pricing strategies that benefit both consumers and businesses. 💡 From identifying price-sensitive items to testing promotions, AI can help pet brands make data-driven decisions at a granular level—keeping customers happy without sacrificing growth. As economic pressures rise, the brands that harness these tools will stand out and foster stronger relationships with retailers and consumers alike. 🐶🐱 #PetCare #AI #InsiteAI #PredictiveAnalytics #PricingStrategy #PetIndustry #Ecommerce. https://lnkd.in/eKXMz9zu
Insite AI
Software Development
Bentonville, Arkansas 3,742 followers
We create predictability for consumer brands in the unpredictable world of retail.
About us
Our customers are VPs/SVPs/EVPs in control of success at their retail channels. They outperform the market with a visionary approach to assortments & trade promotions. We're trusted for our expertise focused on large CPGs, and as the most customizable platform in market. Leverage granular decisions and see all scenarios explained.
- Website
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http://www.insite.ai
External link for Insite AI
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Bentonville, Arkansas
- Type
- Privately Held
- Specialties
- Artificial Intelligence, CPG, Consumer Packaged Goods, Assortment, Consumer Brands, Category Management, Revenue Growth Management, Trade Promotion Optimization, Pricing, Retail, Machine Learning, Data Science, Store Optimization, AI, Demand Forecasting, Generative AI, SKU Rationalization, Innovation, and Data & Analytics
Locations
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Primary
Bentonville, Arkansas 72712, US
Employees at Insite AI
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Marsha Shapiro
AI SaaS Product Management & Delivery Leader | Retail, Marketing, Supply Chain Expert | Process Guru
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Gopalakrishna Tadiparthi
Open Source Data Science Evangelist
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Jasmeet Sraw
Head of Growth | CPG & Retail | Data, Tech. & AI
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Steve Leven
Global Commercial & Customer Success Leader
Updates
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Insite AI reposted this
Doing great things requires a great team - excited to formalize years of success between Insite AI and Darwoft, welcoming them as our new strategic partner as we continue to elevate the capabilities of our Customers. #CPG #retail #data #software #Darwoft #InsiteAI
🚀 Exciting News! Darwoft Partners with Insite AI! 🚀 We’re thrilled to announce our strategic partnership with Insite AI! 🤝🌐 As a leader in the Consumer Packaged Goods (CPG/FMCG) sector in the U.S., #InsiteAI excels in optimizing key areas such as pricing elasticity, trade promotions, assortment, and space management. Their cutting-edge solutions are reshaping the industry. At Darwoft, we believe that #Data Readiness is the cornerstone of successful AI-driven applications. By focusing on organizing and optimizing data, we empower companies to fully leverage the potential of AI and machine learning, delivering scalable and impactful solutions. Data Readiness is essential for organizations seeking to leverage data-driven strategies, especially in the realms of #AI and #MachineLearning. 📊🔍 Together, we’re combining our expertise to offer even more advanced, tailored services to meet our customers' unique needs. This partnership marks the start of an exciting new chapter for both companies. ⬆️😁 Stay tuned for more updates as we embark on this amazing journey! 🚀 #Darwoft #CPG #FMCG #priceelasticity #innovation #data #software
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Insite AI reposted this
"Build internally vs. buy proven software" is an age-old debate. With AI and data, one approach is gaining steam. Insite AI leadership shares with Forbes how organizations are asking companies with proven software to build something internally for them. #CPG #ConsumerBrands #Retailtech #Microsoft #AdvancedAnalytics
Organizations and IT teams who build internally are starting to use specialized software development and services partners. Read more: https://hubs.li/Q02Qr1mn0 Post written by Shaveer M., Forbes Councils Member.
Council Post: Build Vs. Buy AI: The Answer Is To Build, With Someone You'd Buy From
social-www.forbes.com
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"Build internally vs. buy proven software" is an age-old debate. With AI and data, one approach is gaining steam. Insite AI leadership shares with Forbes how organizations are asking companies with proven software to build something internally for them. #CPG #ConsumerBrands #Retailtech #Microsoft #AdvancedAnalytics
Organizations and IT teams who build internally are starting to use specialized software development and services partners. Read more: https://hubs.li/Q02Qr1mn0 Post written by Shaveer M., Forbes Councils Member.
Council Post: Build Vs. Buy AI: The Answer Is To Build, With Someone You'd Buy From
social-www.forbes.com
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Retailers are cutting prices, but brands don't have to sacrifice profits. Major retailers like Walgreens, Target, and ALDI USA are lowering prices to attract consumers, and Walmart introduced its first private-label food line in 20 years. While lower prices may impact margins, brands can use AI-powered predictive tools to analyze and optimize pricing strategies. These tools help companies identify the right price points, understand product price sensitivity, and make data-driven decisions. By leveraging AI, brands can maintain profitability while navigating a competitive retail landscape. #CPG #AI #PredictiveAnalytics #RetailTech #PricingStrategies https://lnkd.in/eNYXmwwu
Avoiding Pitfalls of Speculative Pricing Changes: CPGs and Retailers Can Optimize Price With AI - Insite AI
https://insite.ai
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Exciting times for brands leveraging AI in shopper research! 🛒🧠 Consumer brands are sitting on piles of shopper data. Now they can put that data into action quickly — AI-driven insights know what consumers want today and what they will be buying tomorrow, next week, and next quarter. In this CGT - Consumer Goods Technology article, Insite AI's Head of AI, Gopalakrishna Tadiparthi, shares insight into how AI is revolutionizing the way brands serve their consumers. With platforms like Walmart Luminate, brands can now gain unprecedented insights into shopper behaviors, enabling them to: 🔹 Uncover brand-switching patterns 🔹 Identify effective pricing and promotions 🔹 Customize product assortments by location AI is transforming spreadsheets into actionable insights in minutes, helping CPGs become invaluable partners to retailers. Discover how AI can unlock the power of your shopper data: https://lnkd.in/gt5nZYkg #AI #ML #innovation #consumerinsight #retailtech #ConsumerGoods #ShopperInsights
Elevating Shopper Research: AI Knows What Consumers Are Buying Tomorrow
consumergoods.com
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As one of the largest weeks for beer sales approaches, Fourth of July, beer brands are facing increased competition when it comes to consumers’ dollars. In this Q&A with Beverage Industry Magazine, Kristine Joji, EVP of strategy consulting at Insite AI, explores market trends and predictive #pricing strategies for #beer brands to successfully position themselves during one of the largest beer sales weeks of the year. Read more: https://lnkd.in/g4MVAggE #FourthOfJuly #ConsumerSpending #BeerIndustry #MarketTrends #AI
Gearing Up for the Fourth: How Beer Brands Prepare for the Biggest Sales Week of the Year - Insite AI
https://insite.ai
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We are thrilled to announce that Insite AI's EVP of Strategy Consulting, Capri Brixey, has been named a top Woman of Influence in the Food Industry by The Shelby Report ! Capri was selected for this prestigious award in recognition of her consultative leadership and strategic vision for driving meaningful change in the consumer packaged goods (CPG) industry. With prior experience at major companies like Coca-Cola, Keurig Dr Pepper, and Delhaize, Capri has been instrumental in helping CPG organizations elevate strategic thinking. Capri's accomplishments extend beyond her corporate roles, as she has leveraged her motivational leadership to found and guide two nonprofit organizations tackling local food economies and food insecurity. By creating organizations with enduring purpose, she exemplifies the power of passionate people coming together to create positive change. Please join us in congratulating Capri on this well-deserved recognition of her influential impact on the food industry! #shelbyreport #womenofinfluence #womeninfood #womeninretail #womenintech
Capri Brixey Named to The Shelby Report's 2024 Women of Influence in the Food Industry - Insite AI
https://insite.ai
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Private-label sales had a banner year in 2023, but looking forward, retailers also need to strike a balance between #privatelabel and national brands on shelves. In this guest column with Food Processing, Kristine Joji, EVP of strategy consulting at Insite AI, discusses how #predictiveanalytics can help retailers develop optimized #assortments between private label and national brands. Read more here: https://lnkd.in/eew9PCKr
Power Lunch: Making Private Label and Consumer Brands Work Together On-Shelf
foodprocessing.com
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Artificial intelligence can be a powerful tool for marketers when looking to forecast future trends and buying behaviors. Insite AI's Kristine Joji, EVP of strategy consulting, recently spoke with Path to Purchase Institute on the role that #AIdriven technology can play when it comes to product and pricing decisions. Read more here: https://lnkd.in/gp8_hqUC
Expert Thoughts on Future AI Trends
p2pi.com