Insomnia Labs

🙌 We're thrilled to announce the launch of Loyalty+ - an innovative new loyalty program spearheaded by Insomnia Labs.   Tackling one of the big challenges in loyalty, Loyalty+ leverages blockchain to create interconnected reward ecosystems across traditional barriers. Powered by strategic partners like Co:Create, Crossmint, Cookie3 and Smart Token Labs, Loyalty+ provides a seamless experience for both businesses and customers.   ✨ LOYALTY+ HIGHLIGHTS:   ✅Leverages blockchain to enable universal redemption across brands ✅Partnership with Co:Create will power customized loyalty flows ✅Crossmint facilitates payments at global scale ✅Cookie3 drives insights through robust data analytics ✅Smart Token Labs connects web2 and web3 data streams   Through this pioneering initiative, Loyalty+ aims to:   🎯Transform legacy programs into interconnected reward ecosystems 🎯Maximize underutilized loyalty potential for customer lifetime value 🎯Deliver seamless experiences that benefit both businesses and users   WHY IT MATTERS? Outdated loyalty structures leave opportunity on the table. By tackling friction points, Loyalty+ will revolutionize the space.   WHAT’S IN IT FOR YOU? Businesses can explore tailored solutions maximizing rewards impact. Individuals gain flexibility to accrue value universally.   We're excited by Loyalty+'s collaborative approach combining expertise. Revolution starts through innovation - keep an eye out as we usher in a new era of loyalty experience. Exciting things ahead!🚀 📰READ MORE ➡️ https://lnkd.in/dVC6DFKZ   #InsomniaLabs #InsomniaLabsPartnership #LoyaltyPlus

We recently wrapped up our stake holder analysis discussion led by Insomnia Labs. Heres the TLDR- token design isnt just about slapping a token on your platform. It's a lot about stakeholders. First rule of token design- know your audience. Are they consumers, providers, contributors? Map out their roles & tailor your token to make them feel like the VIPs they are. Think of it like a decentralized matchmaking service. Example time: Decentralized GPU networks... buyers=AI developers, Sellers = cloud providers. Understand their needs and you'll create a token that not only works but thrives. Basically, tokens should facilitate, reward & scale the ecosystem. Quick giveaways for adoption? Temptinngggg. But too much and your token tanks fast than a meme coin during tax season. Billy said, "align tokens with real value." As your network grows, so should your tokenomics. Early adopters deserve rewards, but don't leave long term players hanging. A well designed token system adjusts penalties and rewards to keep the balance. Think of it like a web3 economic giant Jenga. Got bad actors in your ecosystem? Ensure the punishments fit the crime. Slashing tokens for bad behavior keeps things fair. Governance mechanisms=peace keepers. We could make this thread 10 miles long, but we'll keep these the last words...want your web3 project to last? Start with strong token design, stakeholder alignment, and plan for the long haul. Thank us later.

🚀 Avalanche's Retro9000 is fueling the next wave of L1 innovation. Insomnia Labs is excited to be part of this initiative. Developers, your playground awaits. #Avalanche9000 #BlockchainDev

Super excited to dive deeper into stakeholder analysis this week! Can't wait to connect with the teams and learn more about each project. Thanks for having us in the curriculum spotlight Denarii Labs! Join the conversation, ask questions, and let's make this week one for the books! 🚀 #InsomniaLabs #Innovation #Changemakers

The tides are turning. Institutional money flows into Web3, and tokenized Money Market Funds (MMFs) lead the charge. 🌊 This isn't just hype. We're talking about giants like Franklin Templeton tokenizing a $380 million US government money fund on Avalanche, Polygon Labs, and Stellar Development Foundation. This is a clear signal that traditional finance recognizes blockchain's potential to create new markets and market efficiencies. 𝐖𝐡𝐲 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐚 𝐛𝐢𝐠 𝐝𝐞𝐚𝐥? Combine the asset stability that institutions look for with the efficiency and transparency of blockchain. That's the power of tokenized MMFs. They offer: ▪ Enhanced Liquidity: Think real-time transactions and streamlined access to collateral. ▪ Increased Transparency: Every transaction is recorded on the blockchain, providing an auditable trail ▪ Deeper Markets: Opening doors for a wider range of players to participate and leverage these assets in their strategies. 𝐀𝐧𝐝 𝐢𝐭'𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐅𝐫𝐚𝐧𝐤𝐥𝐢𝐧 𝐓𝐞𝐦𝐩𝐥𝐞𝐭𝐨𝐧. We're witnessing a surge in activity: → BlackRock's foray into tokenized MMFs with their BUIDL fund on Ethereum further validates this seismic shift. → Ondo Finance, a Web3 native, offers tokenized money market funds for on-chain investors. → Bankhaus Scheich Wertpapierspezialist AG, a German bank has tokenized the Allianz Securicash SRI fund on Polygon. → WisdomTree and Superstate have also launched tokenized money market funds, catering to the growing demand from on-chain investors. 𝐓𝐡𝐢𝐧𝐤 𝐁𝐢𝐠𝐠𝐞𝐫: 𝐉𝐏 𝐌𝐨𝐫𝐠𝐚𝐧, 𝐂𝐢𝐭𝐢, 𝐚𝐧𝐝 𝐁𝐞𝐲𝐨𝐧𝐝 Financial giants like JPMorganChase and Citi are also exploring blockchain solutions ranging from cross-border payments, FX settlements, repos, and more. The writing's on the wall: 𝐖𝐞𝐛𝟑 𝐢𝐬 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐨𝐧 𝐭𝐡𝐞 𝐬𝐢𝐝𝐞𝐥𝐢𝐧𝐞𝐬; 𝐢𝐭'𝐬 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐩𝐥𝐚𝐲𝐢𝐧𝐠 𝐟𝐢𝐞𝐥𝐝. 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐢𝐬 𝐈𝐧𝐭𝐞𝐫𝐨𝐩𝐞𝐫𝐚𝐛𝐥𝐞: Picture this: Settlements happening through on private chains with assets native to public blockchains (say, USDC). This is the future tokenized financial assets are creating – an accessible and secure financial system for new strategies to be developed on top of deeper markets. 𝐓𝐡𝐞 𝐃𝐚𝐭𝐚 𝐒𝐩𝐞𝐚𝐤𝐬 𝐟𝐨𝐫 𝐈𝐭𝐬𝐞𝐥𝐟: According to the World Economic Forum, the tokenized asset market is expected to reach $24 trillion by 2027. This explosive growth projection is underpinned by the communication between different tokenized offerings and the markets that will be created on top of it. 𝐓𝐡𝐞 𝐟𝐥𝐲𝐰𝐡𝐞𝐞𝐥 𝐞𝐟𝐟𝐞𝐜𝐭 𝐢𝐬 𝐢𝐧 𝐦𝐨𝐭𝐢𝐨𝐧. As more institutions adopt tokenized assets, we'll see a wave of liquidity and development in the Web3 ecosystem, unlocking more markets (and more liquidity). What are your thoughts on the future of institutional investment in Web3? Share your insights in the comments below! 👇 #Web3 #Tokenization #MoneyMarketFunds #Blockchain #InstitutionalInvestment #Avalanche

Sneak Peek 👀 Big congratulations to Coeus Collective on their new podcast launch today! We're thrilled to share that our CEO, Billy Huang, will be a guest on the first season of Coeus Collective's new podcast! 🎉 Hear Billy discuss: ► Insomnia Labs's mission to revolutionize blockchain technology. ► Building multi-blockchain ecosystems for a connected future. ► The power of AI in blockchain analysis. ► How these advancements will reshape industries. Mark your calendars! 🗓️ The full episode drops October 15th. Join the conversation! 🤔 How do you think multi-blockchain ecosystems and AI will impact your industry? Share your thoughts! Let's celebrate innovation! #TechTalk #InnovationLeaders #Blockchain #AI

Apple's decision to open its NFC chip to third-party apps is a significant step that allows crypto wallets to utilize NFC technology, previously limited to Apple Wallet and Apple Pay.   Circle CEO, Jeremy Allaire, announced the upcoming USDC tap-to-pay functionality. USDC, a leading dollar-backed stablecoin, is set to become a mainstream payment option on iPhones.   The update extends beyond USDC to other stablecoins, NFTs, and various blockchain applications, offering a massive opportunity for everyone building in this space.   Insomnia Labs has been working with enterprise companies to help them adapt these use cases for their users. For example, users can make payments by tapping their iPhone at a point-of-sale terminal, confirming with Digital ID, and settling the transaction on-chain.   This can revolutionize global financial transactions, potentially transforming how we interact with digital assets in daily life. #stablecoin #crypto #loyalty

Exciting times ahead! 🚀 Wishing all applicants the best of luck in the Celo Foundation tokenomics accelerator track, may the 12 weeks of mentorship bring innovative ideas to life! #CeloFoundation #Tokenomics #AcceleratorTrack #Innovation

Imagine owning a piece of the The St. Regis Aspen Resort for just $1. Sound impossible? Welcome to the world of tokenized real estate. → Tokenization is Revolutionizing Investment in Real Estate: • Directive Tokenization: #Tokenization of what you’re able to do with an asset, not just the direct ownership. • Accessibility: Invest in real estate value through direct tokenization • Liquidity: Access debt, market making, and #tradfi markets • Transparency: #Blockchain technology enables audibility and transparency → Projects Reshaping the Market: 1️⃣- St. Regis Aspen Resort (Tezos blockchain) ► $1 per token ► $16 million raise for 4.9% equity stake ► 20% discount on 2024 room rates for token holders 2️⃣- Yieldstreet's Real Estate Offerings: ► Minimum investments typically $10,000-$25,000 ► Diverse portfolio of real estate assets ► Annual returns ranging from 7-15% (past performance) 3️⃣- RealT's 200+ Properties ► Tokens as low as $50 ► Democratizing access to real estate portfolios ► Daily rent distributions via stablecoin → Spotlight on #RealT: RealT is tokenizing residential and commercial properties, primarily in the US, to make real estate investing more accessible. Here's why: • Fractional Ownership: Allows investors to own a piece of property for as little as $50 • Global Access: Opens up US real estate market to international investors • Liquidity: Tokens can be traded on secondary markets, improving liquidity • Passive Income: Daily rent distributions paid in USDC stablecoin • Transparency: All property details and financials are publicly available on the blockchain RealT's mission is to break down barriers in traditional real estate investing, offering a new way for both accredited and non-accredited investors to build diverse property portfolios. → Why It Matters: • Boston Consulting Group (BCG) projects tokenized assets to hit $16 trillion by 2030 • 10% of the global economy on blockchain by 2030 • Opening investment accessibility and liquidity to all investors Let me know what you think below👇🏼 #RWATokenization #Tokenization #RealEstate #BlockchainInnovation #FutureOfInvesting #FutureOfFinance #FinTech #AssetManagement #RealEstateTokenization #InvestmentTrends #RealEstateRevolution

Imagine turning customer interaction into a valuable asset. That's the 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗹𝗼𝘆𝗮𝗹𝘁𝘆, and it's 𝙝𝙚𝙧𝙚. The loyalty market is projected to reach $𝟮𝟬𝟭 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 by 2022 (Beroe Inc., 2021), yet traditional programs are failing to engage customers. The loyalty landscape is 𝘣𝘳𝘰𝘬𝘦𝘯. According to Antavo Loyalty Cloud's Global Customer Loyalty Report 2024, 𝗼𝗻𝗹𝘆 𝟰𝟵.𝟴% 𝗼𝗳 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 𝗮𝗿𝗲 𝗿𝗲𝗱𝗲𝗲𝗺𝗲𝗱, 𝗼𝗻 𝗮𝘃𝗲𝗿𝗮𝗴𝗲, 𝗶𝗻 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝘄𝗼𝗿𝗹𝗱𝘄𝗶𝗱𝗲. This statistic, confirmed by Statista, highlights a critical issue: traditional programs aren't effectively engaging customers. But there's hope on the horizon. Here's why 𝗯𝗹𝗼𝗰𝗸𝗰𝗵𝗮𝗶𝗻 will change things up: ⎯ 𝗨𝗻𝗹𝗼𝗰𝗸𝘀 "𝗧𝗿𝗮𝗽𝗽𝗲𝗱 𝗩𝗮𝗹𝘂𝗲": Convert dormant points into liquid assets, addressing the 50.2% of unredeemed rewards (Antavo, 2024). Creating liquid systems against your brand assets allows you to create a unique engagement experience tailored to your brand and its value chain. ⎯ 𝗕𝘂𝗶𝗹𝗱𝘀 𝗧𝗿𝘂𝘀𝘁: 79% of consumers are more likely to engage with loyalty programs that are easy to use (KPMG, 2023). ⎯ 𝗗𝗿𝗶𝘃𝗲𝘀 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗿𝗼𝘄𝘁𝗵: Companies with strong loyalty programs grow revenues 2.5x faster than competitors (Accenture, 2023). ⎯ 𝗖𝗿𝗲𝗮𝘁𝗲𝘀 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺𝘀: 76% of consumers are more likely to choose brands that offer rewards across multiple partners (Deloitte, 2023). At Insomnia Labs, we're pioneering this transformation with 𝗟𝗼𝘆𝗮𝗹𝘁𝘆+, our blockchain-powered solution designed to turn your loyalty program into a powerful growth engine. We're helping brands create interconnected reward ecosystems that maximize value for both businesses and customers. 𝘙𝘦𝘢𝘥𝘺 𝘵𝘰 𝘧𝘶𝘵𝘶𝘳𝘦-𝘱𝘳𝘰𝘰𝘧 𝘺𝘰𝘶𝘳 𝘭𝘰𝘺𝘢𝘭𝘵𝘺 𝘱𝘳𝘰𝘨𝘳𝘢𝘮? Let's connect and explore how blockchain can elevate your customer rewards strategy. 𝘚𝘰𝘶𝘳𝘤𝘦𝘴: 𝘈𝘯𝘵𝘢𝘷𝘰'𝘴 𝘎𝘭𝘰𝘣𝘢𝘭 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘓𝘰𝘺𝘢𝘭𝘵𝘺 𝘙𝘦𝘱𝘰𝘳𝘵 2024, 𝘚𝘵𝘢𝘵𝘪𝘴𝘵𝘢 2024, 𝘉𝘦𝘳𝘰𝘦 𝘐𝘯𝘤. 2021, 𝘒𝘗𝘔𝘎 2023, 𝘈𝘤𝘤𝘦𝘯𝘵𝘶𝘳𝘦 2023, 𝘋𝘦𝘭𝘰𝘪𝘵𝘵𝘦 2023 #BlockchainLoyalty #CustomerEngagement #FutureOfRewards #CustomerRetention #EnterpriseBlockchain #EnterpriseInnovation