Instant Imprints Charlotte

6 TIPS for GREAT TRADESHOW RESULTS:   If you or your clients have made the decision to invest in a tradeshow or event, here are 6 Tips that will help you maximize your tradeshow or events performance, and keep your booth busy with lots of traffic.   PRE-SHOW MARKETING IS ESSENTIAL to GENERATING TRAFFIC Once you have made the commitment to participate in a show, start your pre-marketing right away. Email your existing and prospective clients and invite them to attend, promote the show and booth number on social media and on your website to create some buzz, excitement, and energy before the show.  HAVE a QUALITY DISPLAY You don't need to break the bank, but your display should be congruent with your brand. It never hurts to have a quality display since it is your brand's primary representation at the show.    KEEP YOUR DISPLAY SIMPLE It does not matter if your booth is 10'x10' or 40'x40' keep your messaging simple. Pictures communicate very effectively and limit your text to simple messages and bullet points. ENGAGEMENT with ATTENDEES IS CRITICAL for LEAD CAPTURE  This sounds obvious but one of the biggest mistakes people make is that they do not spend appropriate time driving engagement. People come to shows with a purpose and intention, take the time to train your team on asking questions and creating an engaging environment in the booth and make sure you capture the sales leads. HAVE EVERYONE WORKING WEARING BRANDED APPAREL Aside from simply looking professional and projecting a positive brand image to show attendees, it is important for people stopping by the booth to be able to recognize who is working the booth. The easier it is for them to identify and differentiate attendees vs employees makes it easier to engage and ask questions.   USE QUALITY PROMOTIONAL ITEMS for GIVEAWAYS It is no secret, quality branded merchandise improves customer attraction. By having items with a high perceived value creates a positive impression about your brand's value in the eyes of the recipient. Good promotional merchandise will increase your odds of engagement in your post show marketing efforts. Our full service center can help you plan it all with promo items, apparel, flags, banners, giveaways you name it, we have you covered. Events require a bit of planning so give our sales manager a call at (704) 885-4239 or email caleb@instantimprints.com and we will collaborate and make your brand look spectacular at your event!!!

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Anytime you have a chance to make a personal connection with a prospect or customer a stronger bond is created. Make that promo item something useful it will be an impression lasting much longer than a single swipe on the internet.