Intelligent Relations

It feels like every new product boasts some form of AI integration. But here's the thing: just slapping "AI" on everything doesn’t make it valuable. In fact, at a certain point, it can hurt a brand’s credibility if the AI features don't translate into quality-of-life improvements for the end user. ⠀ Good public relations should focus on what actually makes a product stand out. ⠀ Don’t let AI become the sole differentiating factor for your brand. ⠀ #AIMarketing #TechPR #Innovation #BrandTrust

AI sharpens the target, but it's the human touch that refines the message. 📝 ⠀ Together, they help to ensure that your story reaches the right journalist with the right message, at the right time. ⠀ Let’s connect you with the right contacts. Find out how we can help 🌐 https://lnkd.in/eqfzt8K7 ⠀ #PRTechnology #AIinPR #MediaOutreach #TargetedPR #JournalistRelations

On #NationalChecklistDay, it’s time to check off the most important task for the rest of the year - perfecting your in-house PR and marketing strategy! 📝 ⠀ Want to stay ahead of the competition, stay in tune with your market, and connect with the right journalists? We’ve got you covered - all for a fraction of the cost of doing it yourself. ⠀ Let us help you check off every box with ease and precision! ✔️ ⠀ 🌐 https://lnkd.in/eqfzt8K7 ⠀ #PRTechnology #AIinPR #MediaOutreach #TargetedPR #PublicRelations

A recent CB Insights report revealed that one third of venture capital dollars last quarter went to Artificial Intelligence (AI) startups. Considering the growth, it's probable a lot of PR firms are going to have more AI companies as their clients. ⠀ So how can AI companies ensure their message cuts through the noise? ⠀ 𝐂𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 - investors and customers want more than technical specs—they want to understand your why. A well-told story can make your brand more relatable and memorable. ⠀ 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 - establish your team as experts by sharing unique insights on AI trends, challenges, and the future of the industry. Building authority can help your company become a trusted voice in the market. 𝐂𝐥𝐞𝐚𝐫 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐢𝐚𝐭𝐢𝐨𝐧 - pinpoint what sets your product apart from the competition. Whether it’s a specific use case or breakthrough technology, make sure it’s clear why your solution matters. ⠀ 𝐃𝐚𝐭𝐚-𝐁𝐚𝐜𝐤𝐞𝐝 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 - showcase real-world results through case studies and customer success stories. Proof of impact goes a long way in establishing credibility. ⠀ 💬 In short: As more AI startups seek visibility, a thoughtful PR strategy that highlights more than just AI will be essential for standing out. Make sure your message is clear, compelling, and focused on what truly sets you apart. ⠀ #AI #VentureCapital #PRStrategy #StartupGrowth #Differentiation #ThoughtLeadership

In PR, shutting down dialogue and ignoring criticism can leave companies at a serious disadvantage. 🚫 ⠀ Instead of silencing critical voices, focus on building a positive reputation by listening, addressing concerns, and turning critics into advocates. ⠀ Remember: true brand strength comes from open communication. The job of PR isn’t to eliminate all negative commentary, but to use it as a tool for growth and credibility. 💡 ⠀ How does your brand handle feedback? Share your thoughts! 👇🏼 ⠀ #PRTips #BrandReputation #CrisisCommunication #BuildTrust #OpenDialogue

A lot of people have commented on why and how Intuit recently asked Verge to delete part of an interview. The reality is, interviews can sometimes veer into unexpected territory for any company. ⠀ When that happens, it’s important for PR teams to manage follow-up requests with professionalism and respect. Here's how: ⠀ 1. If a portion of the conversation didn’t go as planned, consider asking for changes only to correct factual errors. 2. Keep your request short and gracious. Respectful, transparent requests that prioritize accuracy are far more likely to be well-received by media outlets. 3. Approach these situations with humility—sometimes things don’t go as expected, and that’s okay. If your request is not complied with, it may be time to take a step back and let it go. ⠀ 💬 Key takeaway - maintain positive relationships with the press by focusing on factual corrections only whenever possible, and always keep your communications gracious and polite. ⠀ #PR #MediaRelations #InterviewPrep #TrustInMedia

Big names aren’t always the best move. When partnering with influencers, consider micro-influencers - niche voices that often have more engaged audiences that align perfectly with your brand. 📈 ⠀ Focus on building authentic connections, not just follower counts! Quality-driven campaigns can lead to higher trust, better conversions, and long-term loyalty. ⠀ 🔑 Pro Tip: Start by identifying influencers whose followers genuinely match your target audience. Build relationships and create content that resonates for lasting impact and meaningful results. ⠀ #InfluencerMarketing #MicroInfluencers #MarketingStrategy #BrandLoyalty #PRTips

Want to land podcast coverage and boost your brand's visibility? Podcasts are one of the most powerful ways to build thought leadership, with over 500 million listeners globally. 🌍 ⠀ In this blog post, we break down 7 easy steps to securing a spot on podcasts that matter. From refining your pitch to choosing the right shows, we’ve got you covered! ⠀ Learn how podcast appearances can grow your audience, amplify your message, and create loyal followers. 🎙️ ⠀ Read on 👉🏼 https://lnkd.in/eVtyvmxt ⠀ #PodcastGuest #MediaCoverage #BrandAwareness #ThoughtLeadership #PRTips

💬 We want to hear from you! As businesses and brands navigate the evolving landscape of PR and marketing, understanding what’s most valuable to you is crucial. Your input will help us tailor our services to better meet your needs. #PR #Marketing #PublicRelations #MarketingChallenges #BusinessGrowt

📰 Understanding the inverted pyramid and the 5Ws is key to crafting effective press releases! 📝 ⠀ The inverted pyramid technique starts with the most critical information at the top — who, what, where, when, why, and how. This ensures journalists quickly grasp your key points. As you move down, you provide supporting details and background information. ⠀ Why is this important? Journalists receive numerous press releases daily and appreciate a clear, concise format. ⠀ By structuring your release this way, you enhance readability, increase your chances of publication, and ensure your main messages are communicated effectively. 📈 ⠀ #PRTips #PressRelease #Journalism #WritingTips #InvertedPyramid