Intentwise

Turkey 5 is on everyone’s mind right now. To get ahead, you want to craft a tentpole strategy that applies not just to the holidays but also to all of the category-specific tentpole events that happen throughout the year. Learn how here. ↘

We are so excited to welcome Pavithra Govindarajan as our new Director of Growth!

The reality is, Amazon’s funnel is changing. Amazon is no longer just a shopping site, Jeffrey Cohen told Sreenath Reddy at #unBoxed2024. Customers will find you not just through search ads, but also through Twitch, streaming TV, podcasting, and so many other touchpoints. The only way to really stitch together all of those new signals—and find the most effective way to allocate your ad spend—is through the Amazon Marketing Cloud. Stream the full podcast to see how AMC unlocks the full funnel for both endemic and non-endemic brands: https://lnkd.in/eeZeNWnz

Let’s face the facts: The traditional Amazon sales funnel is no more. As Amazon expands its ecosystem and as shoppers migrate to social media, brands that want to stand out need to prepare for a new era of Amazon. In this webinar, Corey D. Brown, founder of buffaBRANDMarketing, will decode the new Amazon sales funnel for marketers. He’ll discuss: ✅ The importance of reaching shoppers off of Amazon. Brands need to be running ads on social media, partnering with strategic influencers, and spending on outside media. ✅ The benefits of a more targeted on-Amazon strategy. Now that AMC is available for Sponsored Ads, you have more control over on-Amazon ads than ever. Create custom audiences for your Sponsored Ads campaigns, and track how different ads contribute to the path to purchase. Register now, and join us for the full webinar on October 31 at 10 am PST/1 pm EST.

Please join here in case you're facing issues with LinkedIn live: https://lnkd.in/gzVEjznb

It was a HOT few days in Austin last week (as you might be able to see from the misting system above Sreenath Reddy) but our team had a blast at #unBoxed2024. We're all so excited for the advertising wins to come this year!

There’s a simple way to identify the perfect day to launch your Black Friday/Cyber Monday campaign strategies. The trick: In Intentwise Explore, our platform for AMC, we offer a fully customizable Tentpole Phase Overlap query that breaks down your tentpole sales based on when shoppers first saw an ad of yours. You can easily run it for last year’s BF/CM to find out which day your holiday shoppers first engaged with your brand. Did very few people who saw your ad 3 weeks ahead of BF/CM ultimately make a purchase? Then you might want to wait to start your campaign. Here are what the results of the query might look like. Now that AMC is available to all, anyone can do this analysis. But it’s much faster and scaleable when you use the pre-written, fully customizable queries in Intentwise Explore: https://lnkd.in/d5jfhpkB

Through AMC, you can now target Sponsored Ads to the granular audience of your dreams. You can now have access to: ✅ Specifically targeted audiences, created in AMC, for Sponsored Display ads ✅ Bid-boosted audiences for Sponsored Products and Sponsored Brands ads Want to advertise differently to subscribers vs. to shoppers who’ve already seen an ad from you vs. to shoppers who've recently searched your brand term? Now, it’s all possible. Here’s how this new feature can revolutionize your advertising strategy. ↘

At #unBoxed2024, our CEO Sreenath Reddy had the chance to sit down with Jeffrey Cohen of Amazon Ads Partners to discuss how Amazon Marketing Cloud can revolutionize your ads strategy. It resulted in one of our favorite podcast episodes yet. Be sure to stream it now on all platforms: https://lnkd.in/eeZeNWnz A few of our takeaways: ✅ Amazon isn’t just a shopping company. As Cohen put it, “Amazon today is so much more than just a shopping site.” Between Twitch and Prime Video and live sports, Amazon is engaging shoppers in all kinds of ways. The only way to truly unify all of those different touchpoints is Amazon Marketing Cloud. ✅ Don’t sit on the sidelines. Advertisers who wait on AMC are going to miss out. Yes, AMC requires SQL (unless you use a software partner like Intentwise). But it’s probably not as daunting as you think. Now is the time to test and learn with AMC. ✅ First-party signals are the future. Amazon’s data is rich—but ultimately incomplete. To get a truly holistic understanding of your shoppers, you need to tie your first-party signals (in a privacy-safe way) to AMC. Adding 1P signals, according to Cohen, is when you can “start to scale these audiences much further than what you're able to do if you just look at the signals that Amazon's providing.”

We are so excited to see our customers creating custom audiences in AMC and pushing them to their Sponsored Ads campaigns. This capability is going to revolutionize how advertisers think about their strategy. Now, everyone can create the granular audience of their dreams for Sponsored Ads, and adjust their bids accordingly. We’re going to be breaking down this new feature in our newsletter on Monday—you don’t want to miss it. Subscribe today if you haven’t already: https://lnkd.in/e7ezp2vU