Intero Advisory

Do the InMails you're sending look just like the ones you receive and dismiss? Do they follow a format that resembles a boring, sales message? Probably. If you are sending InMails consider how they show up and where they show up. Alert: They may not even make their way to the Focused area of someone's inbox. Read our latest post on how to think about writing a better InMail. And, we also challenge you to send that connection request first. Why not? It is the point of being here, right? The link to the post can be found in the comments below.

While Colleen McKenna isn't a fan of InMails for various reasons; however, she's taking a different approach with this article. There may be hidden and worthwhile messages coming your way, and you’re overlooking them because you think they are worthless. Read on and consider how you can triage your LinkedIn inbox more effectively. And, why you may want to save a message or two.

On this Fourth of July, we celebrate the land of the free and the home of the brave. Wishing you a safe and happy holiday!

As we head into the long weekend, let's remember those who made it possible with their selfless acts of bravery. May we honor their memory today and always.

Verifying your LinkedIn profile will take less than 5 minutes and is well worth doing - btw - if someone sends you a connection request and you don't know them, you may want to check to see if their profile is verified.

One of the questions we always ask is, who are you trying to reach? Who do you sell to? How many people and companies must you engage to reach your target sales quota? Building the relationship first and gaining trust will continue to be the heart of a well-thought-out sales strategy. In her most recent blog post, Colleen McKenna covers the difference between shallow and deep sales. What works for you. Your sales team?

Back in November, I wrote a blog post, The Day Expertise Became a Commodity. I meant every word, and toward the end, I mentioned that Intero Advisory would look different in 2024. We do. Intero Advisory 3.0 emerges as a smaller team focused on what we do best as we finish the first quarter of 2024 - guiding people as they go deeper with LinkedIn as an individual, team, or company. We will also continue to align with others, offering services that enhance our clients' success. Jim Cusick, who, during his time at Intero, provided ongoing operational and process enhancements, has launched Spark Seneca - focusing on future-proofing businesses through optimal workflows that drive revenue. His Working Groups, which we will participate in, will provide the best live implementation during monthly virtual sessions. Jim’s Working Groups will begin in mid-April. I recommend them to all of Intero’s clients and anyone looking to increase their knowledge and application of AI and other relevant tools and technologies. Sarah Bentley is off to a new role in communications with Booz Allen. Her commitment to Intero Advisory has provided our clients with insight, confidence, and care. We are always grateful for those who stopped by Intero Advisory on their career journey and who have inspired, educated, challenged, and led the way to our client’s progress. Liza and I will continue to work with clients through coaching, training, and consulting using our It's Business, Not Social™ approach. Our goal is to always keep our clients ahead of the curve on what's happening in LinkedIn and Sales Navigator and the best ways to build brand awareness and engagement through the platform. Thirteen years into our journey, we're just getting started.

Colleen McKenna, Sarah Bentley, and Liza Slavin are so excited to be attending the Professionals for Association Revenue (PAR) 2023 RevUp Summit this week in Annapolis! We look forward to meeting and connecting with so many awesome #association leaders. If you plan on attending, be sure to stop by our table to say hello and grab your complimentary LinkedIn Profile Review.

We are so grateful for our clients, evangelists, and champions who have continued to support our endeavors this year and have trusted us to provide insight to further their business goals. The Intero team wishes everyone a safe and happy Thanksgiving!