#ThoughtLeaderTuesday 💡 Hear from Eric, our Senior Director of Ad Operations & Solutions Engineering, as he breaks down a common pitfall in programmatic buying—and why quality beats quantity every time. Is it time to rethink your strategy?
The biggest problem with many programmatic buyers is they think setting up a line item, adding targeting requirements, and letting the algorithm optimize is enough. They don’t fully understand the variety of signals coming through the supply side. If a line item is instructed to find clicks, it will source clicks from anywhere it can; if tasked to find IDs, it will do the same. As a buyer, it’s essential to scrutinize what’s being bought and from which sources—optimizing supply is just as critical, if not more so, than optimizing audience targeting. There is a massive knowledge gap there.