IPG Media Lab

This month on #Floor9, the Lab team assembles for a panel discussion on the future of the #entertainment industry. Faced with rising streaming fatigue, high-churn “nomadic subscribers,”  and the looming threat of AI-generated “slop content,” Hollywood needs to be smart about navigating the post-streaming-wars market reality. In this episode, host Ryan Miller is joined by Chelsea Freitas, Tom Trudeau, and Richard Yao to break down the various issues facing the entertainment world today and point to the best practices going forward. Listen now: https://lnkd.in/eDRc5R33

Welcome to the #vibecession, where the vibes are off, even if the numbers say otherwise! Although financial institutions can’t single-handedly fix the complex broader issues feeding into it, they have a key role to play in easing widespread financial anxiety and gaining consumer trust. Our content manager Richard Yao dives into this intriguingly paradoxical phenomenon and offer takeaways for financial service brands: https://lnkd.in/eb6TJhpr

#ICYMI In the latest #Floor9 episode, co-hosts Adam Simon and Ryan Miller took a deep dive into #AppleIntelligence, the ChatGPT integration, its impact on the #AI competitive landscape, and more. Listen now to hear our analysis on how Apple's recent #WWDC announcements will impact the #GenerativeAI arms race: https://lnkd.in/e26K9raF

#ICYMI, here's our take on Apple's official foray into the #AI race. Recapping Apple's #WWDC announcements, our content manager Richard Yao dives into Apple's "safe yet impressive" approach to AI integration, the headline-grabbing partnership with OpenAI, and more must-know tidbits for brands. Read here: https://lnkd.in/eqA4JKzS

May marks the beginning of the tech conference season, and this year, we had three key players in the AI race — OpenAI, Google, and Microsoft — all hosting their respective developer conferences within a two-week period in May. If you missed the announcements, fret not! The Lab team is here to help you keep up with the fast-evolving AI developments. In this episode, Chelsea Freitas from our strategy team, along with Ryan Miller and Tom Trudeau from our partnerships team, took the Floor 9 mic and discussed all the highlights from the recent developer conferences. Listen now: https://lnkd.in/eaMQEDDa

In response to the downstream effects of the Covid pandemic, Canadian consumers are "increasingly embracing the flexible, based less on what everyone else is doing, but more on what they want and yearn for as individuals," our Canadian ambassadors, led by Kelvin Mak, wrote in the latest Canada POV on #Outlook2024 trends. Read more here: https://lnkd.in/g8578PWK

Besides the obvious reasoning of “giving the audience what they want,” the forces behind the surge of video podcasts lately are multifaceted: the explosion of celebrity-led podcasts, the deployment of short video clips as lead-generation, and the need for diversifying revenue streams. Let’s look at them one by one. Our content manager Richard Yao dissects the what rise of Video Podcasts says about the podcasting industry in 2024: https://lnkd.in/edmZU_ux

Meta has had a busy fortnight between launching the #Llama3 models and opening its VR platform #HorizonOS to third-party device makers, to bringing #MetaAI to its services and Ray-Ban smart glasses. Taken together, these moves represent a concerted push by Meta toward building out key components of the #metaverse as open and interoperable layers. At last, Meta is aligning its #VR strategy to its open-source approach to #AI. Here's our analysis on Meta's long game, written by our content chief, Richard Yao: https://lnkd.in/exExkxAz

Move over, Gen Z! There’s a new generation that marketers are chasing after —the kids today, also known as “#GenerationAlpha,” roughly born between 2010 and today, are bringing forth a major shift in media consumption and online socialization. In addition, the collaborative and overprotective parenting style common among the millennials also entails some interesting implications for this youngest generation. Listen now to hear our insights: https://lnkd.in/gyik8FdM

#ClimateAnxiety’s impact on consumer behavior goes beyond EVs and sustainable products. Here's a quick look at some of the less-discussed but quite relevant consumer trends in travel, home, and beyond: https://lnkd.in/eduTgSSj