Ipsos Strategy3

Entrepreneurs matter now as never before. Our attitudes towards those who start and run businesses have shifted enormously in the past 30 years. From reshaping industries to pioneering innovations, today’s entrepreneurs drive progress, and increasingly, change the world. We live in the age of the entrepreneur – and HSBC Global Private Bank recognises that understanding them is more important than ever.    We are proud to have partnered with HSBC Global Private Banking to launch a global insights program and report that uncovers the motivations, challenges, and ambitions of 1,800 business owners across 10 markets. Special thanks to our partners at HSBC Lara Hescot Steve Thomas Avinav De Rebekah Pethick Claire Banks and to the project team Steph Mensah Merve Onur Tezcan Sam Goodliffe Emily Venkatesan Emily Szelindi-Hill Kara Wong Vicky Plevriti Lucy Gavin (née Dodds) Katie Hawkins Yuliana Safari Jeffrey Roberts James Sharp Ranim Helwani.

Big congratulations to our UK team for winning a Management Consultancies Association Award in the Strategy Division for their innovative work on ESG Double Materiality with client Aviva. The approach challenges woolly regulatory guidance by providing a highly strategic and more accurate approach to mandated ESG reporting. Special congratulations to Jessica Long, Arushi Gupta, Laura Hurst, David Schofield, Rob Hancock, Claudine Blamey and Anna Cipriani. If you're interested in learning more about what we do in this space or how we can help, please get in touch!

Check out our on-demand webinar featuring Oscar Yuan alongside experts from Mastercard, Publicis Groupe and Ipsos! In this discussion, our experts explore nine Ipsos Global Trends and unpack what they mean for brands and policy makers. https://lnkd.in/gMWjaJpT 🎞 revisit our recorded panel discussion 📚 read our detailed Point of View 🔦 explore our foresights research toolkit 🙋♀️ reach out to learn how to leverage these solutions: InsightstoActivate@ipsos.com ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gZ3FzJqU

Thrilled to share that Mercedes Bender will be participating as a panelist at ARF! She’ll be discussing new insights on inclusive media and advertising, from both consumer and industry perspectives. Mercedes is excited to explore how audience expectations and OTT platforms are transforming inclusive media, and how the industry can drive meaningful change together. Panel Topic: Shaping The Future: How Audience Expectations and OTT Platforms are Transforming Inclusive Media #InclusiveMedia #OTTPlatforms #Advertising #ARF #MediaTransformation

Amazing highlights from last week’s conversation on the evolving definition of luxury! 🎉 A huge shoutout to Jessica Chung for sharing her insights on this transformation. Thanks to recent research from Ipsos, we’re seeing how luxury is shifting towards authenticity, self-expression, and conscious consumption. If you missed it, Jessica Chung broke down what this means for brands and advertisers in an insightful discussion. #Luxury #BrandStrategy #ConsciousConsumerism #Strategy3 View the Panel here: https://lnkd.in/exuGxw7z

Excited to highlight Jessica Chung, who will be speaking at Advertising Week 2024 in the Equality Lounge®! 🌟 Ipsos is partnering with The Female Quotient to advance equality alongside other forward-thinking brands. Jessica will join an exciting session on "A New Era of Expansion & Transforming Expectations From Emerging Luxury Consumers" on Tuesday, October 8 at 3:30pm. She’ll share strategic insights on how luxury is evolving, shaped by authenticity, self-expression, and conscious consumption. Don't miss out on the opportunity to learn from Jessica and other industry leaders! #AdvertisingWeek #EqualityLounge #LuxuryTransformation #AI #MarketingLeadership #Ipsos Register Here: https://lnkd.in/gUxav7AN

Congratulations to Jennifer Bender and team for having their latest work on Global Trends featured in MarketingWeek! If you haven't already, give it a read to dive deep on how brands can navigate the rise of 'nouveau nihilism' and 'splintering societies.' #Strategy3 #IpsosGlobalTrends #Trends #Foresight

What values unite Americans, and what divides us? How do we compare to people across 50 markets and over 50,000 global perspectives? These questions are crucial for brands and policymakers aiming to connect with Americans—and the answers are now available in our biggest Global Trends Study! Join Jennifer Bender and Haleon experts for a live panel discussion as we dive into the 9 Global Trends and what they mean for the future. #GlobalTrends #Ipsos #Research #Leadership #Marketing #Policy #Strategy3 Register Here: https://lnkd.in/eAmGpbQq

We're excited to announce the launch of our Ipsos Global Trends campaign! What values unite Americans? What values divide us? Where are we coming from, and where are we going? This month’s Insights to Activate focuses on the nine Global Trends we've identified in our research, and how brands and policymakers in the U.S. can act with intent. https://lnkd.in/g3UrrHJe 📚 read our detailed Point of View 🎞 join us on Oct 16 for our virtual online panel discussion 🔦 explore our toolkit ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gmA8GarH

Office Spotlight: Hello from Dubai Our team has grown to a lively group of 8, expanding from 5 just a few months ago, and the fun has multiplied! We balance work with moments of laughter, team dinners, and endless friendly banter. Badminton matches have become a team favourite – and trust us, the competition is fierce! What sets us apart is how closely knit we are. We don’t just work on projects individually – we actively share ideas, exchange fresh perspectives, and collaborate on everything, making the best of every challenge. It’s a workplace where teamwork and good vibes thrive! #ipsosstrategy3