iPullRank reposted this
Correct me if I'm wrong, but NOBODY enjoys RFPs. Did I lose most of you? Clunky. Procedural. Stressful. • RFPs are Ben Stein talking about Crypto. • RFPs are waiting in line at the post office in a cell phone dead zone. • RFPs are reading the updated Netflix Terms of Service to ensure they can't legally use your likeness in an AI-generated limited series. Bad faith players on both sides have corrupted the RFP process for too many of us. Transparency, respect, and good intentions are the ingredients of a high-quality RFP for any self-respecting business. Choosing the wrong agency has disastrous consequences. You can’t afford to get it wrong. Finding that long-term partner can fundamentally change the trajectory of your business. Real talk? RFPs are unnecessary. Large organizations have procedures. Checks and balances. “We always did it this way.” But nine times out of ten, an RFP is being used to investigate market rates, negotiate lower rates, and check off a checkbox. Before you fire off a generic form you were ‘gifted’ by previous colleagues or one you researched online, take a moment and a step back. I developed a super generic RFP template for you to customize, slice up, and make yours. I walked through some of the awful RFPs we've seen along with the gold standard. • What's been your RFP experience? • Lost faith? • Tips to make it a worthwhile project? Let me know. Link to my post and the template in the comments.