Let's face it, advertising in every vertical has its challenges...but healthcare and pharma have more than their fair share. Check out what leaders like Amanda Ludwig are doing to balance compliance with their drive for creativity. And...after that check out what IQM Corporation is doing to help advertisers connect with physicians and patients across screens and formats. Special thanks to The Advertising Forum, Jeremy Bloom 🌞and AdTechGod (™), for yet another enlightening podcast.
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"Balancing Creativity and Compliance in Healthcare Advertising" In this episode of The Advertising Forum, sponsored by IQM Corporation, Amanda Ludwig, Senior Vice President at Publicis Health Media, discusses the challenges of balancing creativity and compliance in healthcare advertising. Amanda also educates us about the importance of data privacy and how to ensure advertising strategies comply with regulations like HIPAA; we talk about AI and machine learning in healthcare advertising, and we lean in and learn a lot about a complex vertical. Personally, I learned a ton from this episode. Thank you Amanda, Publicis Groupe, and our limited series partner (IQM Corporation) for the excellent content!