CKE Restaurants, Inc. brand Carl's Jr.® and PMG show that AI-powered video-level contextual targeting drives better results in CTV. Carl's Jr. wanted to drive more in-store visits and sales to their 1000+ restaurants in the U.S. PMG used IRIS-enabled™ PMPs to reach the brand's target audience in CTV. They converted at a higher rate than all other targeting methods, resulting in: • 35% incremental lift in visits, +21% higher than all tactics including first-party identity, demo, and pub-declared bid-stream data • 152% incremental lift in sales • 2.2X ROAS. Read this case study to learn more > https://bit.ly/4bZrNJC Video-level contextual segments created by IRIS.TV's data partners that utilize AI to analyze video frame-by-frame: Captify®, GumGum, KERV Interactive, Pixability, and Silverpush #casestudy #connectedtv #ctv #programmatic #adtech #ai #contextualadvertising #contextualtargeting
IRIS.TV
Advertising Services
Los Angeles, California 4,705 followers
We provide video data connectivity to enable better viewing experiences and advertising outcomes.
About us
IRIS.TV is the only data platform built for video. We provide video data connectivity to enable better viewing experiences and advertising outcomes. For CTV and online video, we structure, connect, and activate the world’s video-level data. Since 2013, we’ve enabled our partners to build scalable solutions on top of our platform for video-level contextual and brand-suitability planning, targeting, and measurement.
- Website
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http://IRIS.TV
External link for IRIS.TV
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Analytics, Video Strategy, Audience Engagement, Personalization, video recommendations, online video, digital video, ott, mobile video, branded content, artificial intelligence, machine learning, deep learning, contextual advertising, contextual video marketplace, programmatic advertising, private marketplace, adtech, data connectivity, and advanced tv
Locations
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Primary
453 South Spring Street, #712
Los Angeles, California 90013, US
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247 Centre St
2nd Floor
New York , NY 10570, US
Employees at IRIS.TV
Updates
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Ready to kick off the week and level up your CTV advertising strategy? Our partner, GumGum, dives into the power of video-level data and contextual intelligence. Read to learn how both advertisers and publishers can drive superior performance in CTV targeting. #connectedtv #adtech #contextualadvertising
Are you ready to level up your CTV advertising strategy? 📺 In partnership with IRIS.TV, our newest blog dives into how advertisers can maximize ROI, increase brand awareness, and reach audiences through CTV advertising. Our top tip? Marketers and publishers need to go beyond rudimentary CTV signals and lean into video-level data and universal content identifiers as they ramp up their CTV marketing this year and beyond. Read the blog post to learn more: https://bit.ly/3WvzgKd #blog #ctv
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Welcome back to the Think Inside the Video newsletter, where we explore the ever-evolving streaming TV landscape and how the advertising industry can use AI and contextual intelligence to reach the right viewers at the right moments. As political campaigns ramp up for the 2024 election, the battle for voters' attention is increasingly fought on Connected TV (CTV). Our partner Sightly's CEO Adam Katz sits down with TVREV's Alan Wolk to discuss how brands and political campaigns can expand beyond geography to tap into viewer mindset to land their message at the right moment. Our CMO Rohan Castelino sits down with Digiday to explain how campaigns are leveraging video-level contextual targeting with IRIS-enabled PMPs to reach voters watching FAST in swing states. PMG's Sam Bloom expands on how brands are driving massive lift in visits and sales when utilizing contextual strategies that build off their first-party data.
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If political campaigns want to win hearts and minds, they need to reach voters when they are in the right mindset. While campaigns can geo-target in CTV, signal loss and a fragmented supply chain make it hard to efficiently target these viewers at scale. Adam Katz, CEO of our partner Sightly, offers great insight into how they are helping brands use AI and contextual intelligence to reach consumers when they are most likely to watch, remember, and convert.
CEO Adam Katz spoke with TVREV about how our AI-native technology, Brand Mentality® enables brands and political campaigns to connect with CTV viewers more effectively. 📊 As election season progresses, our IRIS.TV-enabled PMPs help campaigns and brands connect with key voter groups. By combining our Brand Mentality profile with extensive video data from IRIS_IDs, we can target and block content with exceptional granularity and flexibility. This ensures your ads align with viewers' content preferences, improving engagement and brand favorability. 💡 Check out the full Q&A to see how Sightly’s solutions can enhance your CTV strategies and campaign impact: https://lnkd.in/ewBjjYiu Adam Katz IRIS.TV TVREV Alan Wolk Nancy (Neumann) Grey Rohan Castelino Richie Hyden Field Garthwaite Annalise Curvelo
Election 2024: Winning Hearts and Mindset with Sightly’s Brand Mentality — TVREV
tvrev.com
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We're looking for a Director of Account Management to join SVP of Business Development Nancy (Neumann) Grey's growing team. If you are passionate about building partnerships that drive innovation in streaming TV, AI, and ad tech, then don't miss out on this opportunity. Apply today!
I am #hiring! Looking to join one of the fastest growing companies in the CTV space- please check out the job below working with our amazing platform and data partners (and me) ! #CTV #contextual #IRIS.TV #
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As consumers shift to Connected TV (CTV) and FAST, advertisers face several challenges. Signal loss makes it harder for advertisers to reach the right people, supply chain fragmentation makes it harder to buy at scale, and increasing consumer choice in streaming makes it harder to capture viewer attention. At this year’s Cannes Lions International Festival of Creativity, we brought together leaders in the ad tech industry to discuss the challenges, opportunities, and solutions in CTV. Dive in to this series from TVREV Part 1 👉https://bit.ly/3A1S6AW Part 2 👉 https://bit.ly/3A4zIHC Watch panels and interviews with Agencies: PMG's Sam Bloom and Horizon Media's Jean-Marc Papin CTV platforms: Atmosphere's Blake Sabatinelli, Future Today Inc's Vikrant Mathur, and LG Ad Solutions' Ed Wale Ad Platforms: Magnite's Michael Laband Contextual Intelligence: GumGum's Phil Schraeder, Reticle's Josh Rosen, Sightly's Annalise Curvelo, and Pixability's Jackie Swansburg Paulino #marketing #canneslions #adtech #contextualadvertising #ai #programmatic
Cannes Lions: Navigating The CTV Revolution With AI And Video-Level Contextual Data — TVREV
tvrev.com
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Join DEG: The Digital Entertainment Group: AVOD Innovation group for a deep-dive virtual session, "The Voice of the Buyer: How FAST Can Drive Superior Performance for Advertisers" 📅 July 24 at 11 AM PT 💡 We'll explore the challenges that face streaming advertising, including navigating signal loss, fragmentation, and capturing viewer attention. Our speakers will also discuss the opportunities that free ad-supported streaming TV (FAST) can take advantage of to deliver more value to advertisers. Moderator: Field Garthwaite, CEO & Co-founder of IRIS.TV Panelists: Sam Bloom, Head of Partner Strategy, PMG Mark Garner, EVP and Head of Global FAST, A+E Networks Serge Matta, President, LG Ad Solutions Don't miss insights that could transform your streaming TV advertising strategy. ✨ This event is for DEG members. Interested in membership? visit https://bit.ly/43KrL5j to learn more #StreamingTV #Advertising #Programmatic #adtech #connectedtv
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CMO Rohan Castelino sits down with TVREV at Cannes Lions to explain how brands like CKE Restaurants, Inc. Carl's Jr. and Hardees are leveraging our data marketplace of contextual intelligence solutions to reach CTV viewers when they are most likely to watch, remember, and convert.
𝗢𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 TVREV "𝗘𝘅𝗽𝗹𝗮𝗶𝗻 𝗜𝘁 𝗧𝗼 𝗔 𝗧𝗲𝗲𝗻𝗮𝗴𝗲𝗿" 𝘃𝗶𝗱𝗲𝗼 𝗶𝘀 𝗻𝗼𝘄 𝗹𝗶𝘃𝗲 From Rio Damata: "Last year, I got a chance to learn about IRIS.TV from Field Garthwaite, the company’s founder, but I was still curious. So, I was thrilled when the offer to interview Rohan Castelino from the same company was presented. Rohan is the CMO of IRIS.TV, and he knows how to explain something as interesting as his company. He walked me through the company but his main piece of advice was to “stay updated on all the latest advances in AI” and to “get OpenAI, ChatGPT, and just try prompting it.” I decided to take that advice and see what Chatgpt had to say about this interview. I fed it the transcript and asked a few questions, and so check them out after watching this video. (BTW, I would never do this with homework due to academic integrity and I don’t think robots can capture what I think but this is a fun exercise)..."
How Does AI Make Advertising More Engaging? Rohan Castelino Explains Context to a Teenager — TVREV
tvrev.com
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In the panel Navigating the CTV Revolution at Cannes Lions, PMG's Sam Bloom discusses how brands like CKE Restaurants, Inc.'s Carl's Jr and Hardees are turning to video-level contextual targeting to drive superior performance and ROAS from CTV. https://bit.ly/3zx2O1Y #innovation #digitalmarketing #streamingmedia #streaming #ai #adtech #programmatic #FAST #ctv #connectedtv #contextualadvertising #canneslions
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Learn more about how CKE Restaurants, Inc. leveraged video-level contextual targeting to drive superior performance in CTV. Thanks to partners PMG, Captify®, GumGum, KERV Interactive, Pixability, and Silverpush for showcasing how marketers drive brand lift, in-store visits, and sales with AI-powered contextual intelligence. https://lnkd.in/gG9JR93F
How fast-food chain Carl's Jr. is pushing CTV to become a performance channel
digiday.com