The IRONMAN Group

We can't believe it's already been over a week since the VinFast IRONMAN World Championship, Nice🇫🇷 We were treated to intense battles, inspirational performances and the coming together of so many incredible female triathletes from all over the world😍 #IMWC #Nice2024 #IRONMANtri

We are thrilled to announce that The IRONMAN Group has extended its partnership with Precision Fuel & Hydration for the 2025 season! 🏊♀️🚴♂️🏃♂️ This collaboration will expand to cover all European, South African and Oceania races, including the prestigious 2024 VinFast IRONMAN 70.3 World Championship Taupō. Precision Fuel & Hydration will now be the Official Hydration Partner for: 🇳🇿 2024 VinFast IRONMAN 70.3 World Championship Taupō 🇫🇷 2025 Men’s VinFast IRONMAN World Championship, Nice 🇪🇸 2025 VinFast IRONMAN World Championship, Marbella 🇪🇺 IRONMAN® European Series, 5150 Series & 4:18:4 Series 🇿🇦 IRONMAN® South African Series 🇦🇺🇳🇿 IRONMAN® Oceania Series Athletes can look forward to staying hydrated with PH1000 hydration available on course, ensuring top performance across all these races. Additionally, all of these races will be integrated into PF&H’s Planner, helping athletes fine-tune their hydration strategy for peak performance. 💧

The IRONMAN Pro Series will return in 2025😍 18 races, 17 incredible locations including a combination of 6 IRONMAN and 8 IRONMAN 70.3 around the globe as well as the VinFast IRONMAN World Championship women’s and men’s races and VinFast IRONMAN 70.3 World Championship. The #IMProSeries is open to every pro, at every race, with all 18 race dates confirmed and announced today 😉   🇦🇺 #IM703Geelong (✨New) 🇿🇦 #IMAfricanChamps (✨New) 🇺🇸 #IM703Oceanside 🇺🇸 #IMTexas 🇮🇹 #IM703VeniceJesolo (✨New) 🇺🇸 #IM703StGeorge  🇫🇷 #IM703Aix (✨New) 🇩🇪 #IMHamburg (FPRO) 🇺🇸 #IM703Eagleman (✨New) 🇦🇺 #IMCairns 🇩🇪 #IMFrankfurt (MPRO) 🏴󠁧󠁢󠁷󠁬󠁳󠁿 #IM703Swansea (✨New) 🇺🇸 #IMLakePlacid  🇦🇹 #IM703Zell 🇫🇷 #IMWC, Nice (MPRO) 🌺 #IMWC, Kona (FPRO) 🇪🇸 #IM703WC, Marbella 🔗Read more: https://lnkd.in/g8ZMAfz9 #IRONMANtri

BRAND-NEW DOCUSERIES: AN IRON WILL NOW AVAILABLE📺 IRONMAN has today launched AN IRON WILL, a brand-new docuseries that delves deep into the mindset and drive of triathletes as they push themselves beyond comfort zones, pain thresholds, and mental barriers in pursuit of their chance to compete for IRONMAN World Championship glory. Season 1 of AN IRON WILL is available now, with all five episodes ready to view globally on the IRONMAN YouTube Channel at https://lnkd.in/gvVpxeQA, on Outside TV and DAZN.   A curtain raiser to the 2024 IRONMAN World Championship season, Season 1 of AN IRON WILL gives viewers an exclusive glimpse into a diverse group of professional athletes as they attempt to qualify and prepare for the 2023 VinFast IRONMAN World Championship triathlon. The series culminates with the story of race day, where some will realise their world championship dreams, and others are left with unfinished business. Deep dive into the lives and minds of 5 of the world’s greatest professional IRONMAN athletes: 🇨🇭Daniela Ryf 🇦🇺 Cameron Wurf 🇬🇧 Kat Matthews 🇫🇷 Sam Laidlow 🇺🇸 Chelsea Sodaro #ANIRONWILL #IRONMANtri

Your start list of #IMWC #Nice2024 is here 😍 Reigning IRONMAN World Champion Lucy Charles-Barclay will face the best IRONMAN female athletes in the world to defend her title in Nice, France🏆🇫🇷 👑 VinFast IRONMAN World Championship - Women 🗓️ Sunday, September 22 2024 📺 Live & For Free | proseries.ironman.com, YouTube, Outside Watch and DAZN #IRONMANtri #IMProSeries

Introducing Beyond the Bay🇿🇦 Nelson Mandela Bay has been the IRONMAN City of Africa for two decades, bearing witness to incredible feats of human endurance and awe-inspiring sporting achievements. As we build up to celebrating the 20th anniversary of this iconic event, we are excited to launch a brand-new docu-series, Beyond the Bay delving into the real-life stories of local athletes embodying the mantra that Anything is Possible against the magnificent backdrop of Nelson Mandela Bay. This three-part series takes us on a journey of self-discovery through swim, bike and run through the eyes of athletes whose IRONMAN journeys have become an important part of their lives. 🎬 Episode 1 premieres today, watch here: https://lnkd.in/g3pBpMD7 Catch all episodes on IRONMAN Triathlon YouTube Channel. #IRONMANtri #AnythingisPossible #IMSouthAfrica

Good Luck to all our incredible IRONMAN Pro Athletes racing at #Paris2024 This Week😍🇫🇷 110 triathletes will line up for the Olympic triathlon this week featuring 28 IRONMAN pro athletes; two IRONMAN & IRONMAN 70.3 World Champions and plenty of IRONMAN & IRONMAN 70.3 race winners will take to the streets of Paris to battle it out for Olympic history! #IRONMANtri

Welcome to the Athletic Brewing IRONMAN Lake Placid Race Week😍 Our amazing team has been working hard to get ready as we celebrate the 25th anniversary of this iconic race. Catch a stacked field of professionals race alongside our age group athletes this Sunday🔥 🏔️ Athletic Brewing IRONMAN Lake Placid, part of the VinFast IRONMAN North America Series 🗓️ Sunday, July 21 | 6AM ET / 10AM GMT 📺 Live & For Free | proseries.ironman.com, YouTube, Outside TV and DAZN #IMLakePlacid #IRONMANtri #EverySecondMatters

MID-SERIES CHECK-IN: HOW TO WIN YOUR FIRST IRONMAN PRO SERIES We are currently at the halfway point of the inaugural IRONMAN Pro Series, with IRONMAN Vitoria coming up this weekend on July 14. We take this chance to look at how our top athletes are performing and see if any interesting observations can be made. Read the Full Analysis Here: https://lnkd.in/gm9sewAh Number of Races Looking at the top ten athletes for each gender, we see that the men have completed 31 races in total, which is comparable to 30 races for the top ten women. Therefore, each triathlete has completed on average three races out of a possible nine (ten for the women). This shows that athletes are being selective about their races, though it also makes sense to have done three at the halfway point of the series – only the top five scores are counted, so athletes might want to race slightly more than the minimum so they can drop the lowest score(s) in case of a bad race day. IRONMAN vs IRONMAN 70.3 Race Selection As a refresher, in the IRONMAN Pro series, first place earns 5,000 points, with subsequent positions earning progressively fewer points based on finishing time (one point less per second after the first finisher). In IRONMAN 70.3 races, the first place earns 2,500 points. The breakdown of races differs greatly between the top ten men and the top ten women. The top women have completed, on average, 1.4 IRONMAN races whereas the men have only done 0.9. Naturally, completing zero point something of a race doesn’t make practical sense at an individual level, but on aggregate it gives a sense of the different strategies between men and women. Every Second Matters As we cross the equator of the IRONMAN Pro Series, this is still anyone’s game. Athletes have seen how the scoring system of the series values participation and consistency, meaning that to score high, they must show up and fight till the last second, regardless of the ranking they get for that race. Alf Molinas – Triathlete, writer and data specialist.

The IRONMAN Group is pleased to announce the addition of Matt Scammell to its senior leadership team as Executive Vice President of Global Partnerships. Scammell brings a wealth of knowledge and experience to The IRONMAN Group after successful leadership positions at major global sporting organizations. In this role, Scammell is charged with developing new and innovative partnerships with the world’s best brands to elevate the athlete experience, enrich the endurance sport community, and grow the reach and positive impact of The IRONMAN Group and its partners across triathlon, trail running, road running, and cycling. Scammell joins The IRONMAN Group after serving as the Chief Commercial Officer at FIA Formula E Championship, where he oversaw sponsorship, ticketing, hospitality, licensing and retail revenue. He began his time in the sports industry with Manchester United where he spent nine years and served as the Head of Global Sponsorship before joining the Liverpool Football Club as its Commercial Director. His experience within sport extends to significant involvement in women’s team propositions, which is of particular relevance as The IRONMAN Group continues a focus on growing women’s participation in endurance sports.    Scammell understands brands that people love and the power of highly engaged communities in which people are deeply passionate about their sport. He will lead the global partnerships team in developing partnerships with brands across a wide variety of products, services, and experiences that ultimately inspire and enable endurance athletes to embark on life-changing experiences and achieve their greatest ambitions in life. He will also lead the team in continuing to innovate the athlete experiences, working with partners to create state-of-the-art activations both digitally and at events.      “We are excited to welcome Matt to the team. He has a deep understanding of how to develop innovative partnerships that inspire communities, enrich the customer experience, and elevate the love people have for brands,” said Matthieu Van Veen, Chief Business Officer for The IRONMAN Group. “Matt’s experiences leading global businesses and teams across Asia, Europe, the Middle East, and the United States will be instrumental in the future growth and success of The IRONMAN Group, and we look forward to Matt’s positive impact on our team, the business, and our global community of athletes and partners.”