ISHMPR

📅 Mark your calendars! 📅 Join us for this year's ISHMPR Spring Workshop on May 8, 2025, in Springfield, Illinois. 🩺 Time: 8:30 a.m. – 4:00 p.m. 🩺 Location: Erin’s Pavilion, Springfield, IL 🩺 Cost: $75.00 Register now: https://lnkd.in/gBMswMvE Don't miss a day of learning, networking, and professional growth. Secure your spot today!

Don’t let your ISHMPR membership lapse! 📢 From exclusive networking opportunities to cutting-edge education, leadership development, and national recognition, ISHMPR offers everything you need to thrive in this dynamic field. Renew today and continue reaping the benefits of being part of this incredible community! 👉 https://lnkd.in/g5jP2MAz

Introducing ISHMPR’s 2024 “Best in Show” Pinnacle Award winner… 🥁 “Healthcare Built for You” from SIHF Healthcare and The Fource Group! The Healthcare Built for You campaign’s objective was to advertise the opening of a new 7-day-a-week Instacare Clinic that was built in East St. Louis, Illinois. Campaign Highlights: - Reached 819K impressions through digital ads & social media - Over 7,232 visits to landing page, driving 369 calls for appointments - Census grew to 71 patients weekly—exceeding projections by 220% Congratulations to SIHF Healthcare & The Fource Group and to all this year’s Pinnacle Award winners! Read more about the campaigns that took home awards this past October here 👉 https://lnkd.in/g6sscErT

What an incredible time at the 2024 Bi-State Conference! Thank you to everyone who joined us at The Ridge in Lake Geneva, WI. Your energy, insights, and collaboration made this event a resounding success! 🌟 From engaging workshops to inspiring keynote sessions, we were thrilled to connect with healthcare communications professionals from Wisconsin, Illinois, and beyond. The conversations and connections formed here are sure to make a lasting impact on our industry. A special thank you to our speakers, sponsors, and everyone who contributed to the event’s success. We can’t wait to see you all at our future gatherings! Until next time! 🩺✨

⛵ Exhibitor Shoutout ⛵ As our 2024 Bi-State Conference approaches, we would like to take a moment to thank our sponsors and exhibitors for their support! Meet PatientPoint… “PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made to influence patient behavior and empower better health. For 35 years, we’ve pioneered the point-of-care space with innovative healthcare provider and patient engagement solutions that provide greater awareness and understanding of health, wellness and treatment options.”

⛵ Speaker Spotlight ⛵ Our 2024 Bi-State Conference is a little over a week away and we can’t wait to introduce all the incredible speakers who will be offering their best insights into healthcare marketing and PR. Here’s what to expect from this session by Sue Webb… “The healthcare marketing community’s collective socks were blown off by the December 2022 HIPAA Bulletin, Use of Online Tracking Technologies by HIPAA Covered Entities and Business Associates. This bulletin defined current marketing efforts that may fall outside HIPAA compliance by intentionally or unintentionally disclosing PHI. Since then, healthcare organizations have been blindsided by lawsuits, fines, an additional bulletin, and A LOT of stress and confusion. So, what should healthcare organizations do to continue marketing in a safe, compliant environment? Sue Webb, Director of Strategy at Cork Tree Creative, will provide insight into where those vulnerabilities that may hide in your current digital marketing strategy and the options available to mitigate your risk and protect your organization without blowing your budget.” We can’t wait to see you at ISHMPR’s biggest event of the year! ✨

🚨 ATTENTION 🚨 Tomorrow is the FINAL DAY to register for the 2024 Bi-State Conference! Don’t miss ISHMPR’s biggest event of the year where you’ll connect, learn, and experience the best that the healthcare marketing/PR industry has to offer. Click here to register and we’ll see you in Lake Geneva on October 2! 👉 https://lnkd.in/g2fxHUPk

Nominations for the 2024 Individual Achievement Award are due TOMORROW! ⏰ This prestigious award honors an ISHMPR member who has demonstrated exceptional skill in marketing, public relations, or communications within the healthcare sector. Don’t miss this opportunity to recognize outstanding contributions! For more information on eligibility and how to submit your nomination click here 👉 https://lnkd.in/gk_5Hj55

⛵ Sponsor Shoutout ⛵ As our 2024 Bi-State Conference approaches, we would like to take a moment to thank our sponsors and exhibitors for their support! Meet Image Works… “At Image Works Healthcare, the team writes, designs, prints and distributes marketing materials specifically for healthcare organizations. From magazines/publications and direct mail to brochures and annual reports, Image Works can do everything and more. Best of all, they bring the highest standard in marketing on your schedule — on time, every time — and at prices that’ll make your jaw drop.” Not registered for Conference yet? Click the link here 👉 https://lnkd.in/g2fxHUPk

⛵ Speaker Spotlight ⛵ Our 2024 Bi-State Conference is only a few months away and we can’t wait to introduce all the incredible speakers who will be offering their best insights into healthcare marketing and PR. Here’s what to expect from this session by Karen Bernhardt… “Speaking directly to your patients’ headspace—understanding their anxieties, frustrations and goals is the key to crafting messaging that resonates. Using the technique of backward brainstorming, we’ll share a case study on connecting the solutions your organization offers to your patients’ mindset and addressing their specific concerns. The result? Increased engagement, higher conversion rates and a marketing strategy that drives measurable results.” Don’t miss this one-of-a-kind talk at ISHMPR’s biggest event of the year. Click here to register 👉 https://lnkd.in/g2fxHUPk