🇮🇹 Celebrating Italian Beauty and Innovation at "Beauty Made in Italy" in Los Angeles! ITA - Italian Trade Agency- Italian Trade Agency hosted an unforgettable day in partnership with Cosmetica Italia - associazione nazionale imprese cosmetiche and Cosmoprof Worldwide Bologna at the "Beauty Made in Italy—What’s New/What’s Next!" event, where the spotlight was on Italian beauty, innovation, and sustainability. The true stars of our event were the Italian beauty brands that showcased their innovative products and set new standards for excellence. A special thank you to Davines Group | Certified B Corp North America [ comfort zone ], Olivella®, Lisap Laboratori Cosmetici S.p.A. Milano, Rudy Profumi srl, Fontana Contarini Cosmetics , PETTENON COSMETICS, N&B Natural is Better, and CONFALONIERI MATITE SRL for their remarkable contributions and product displays. Your dedication to quality and innovation made an unforgettable impact, capturing the spirit of Italian craftsmanship and beauty. The highlight? An insightful panel discussion on trends, innovations, and what truly sets Italian beauty apart on the global stage. The Beauty Made in Italy event aimed to highlight the sustainability attributed by the wellness and the healthy lifestyle, particularly for California consumers, while reinforcing Italian brands' presence in the U.S. market. A huge thank you to our media partner, Daily Front Row, Inc. for their incredible support and coverage throughout this event! Among the distinguished guests were Anastasia Soare CEO and founder of Anastasia Beverly Hills , known as the "Eyebrow Queen", Gigi Pelino, Stephanie Pelino, @Chinazor Offro, Carly Sloane, Jane Sung, Pandora Amoratis, Dahvi Shira , Liz Flora , and Kimberly Yang. The event concluded with a cocktail sunset hour featuring Aperol Spritz, offering guests a chance to network with the panelists and experience the latest in Italian beauty innovation. Grazie to all who joined us in celebrating the best of Italy! 🇮🇹 #BeautyMadeInItaly #ItalianExcellence #CosmoprofBologna #ItalianTradeAgency #CosmeticaItalia #SustainabilityInBeauty #LuxuryBeauty #Innovation
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