iTech Series

The best known always beats the best product. Your #B2Bproductmarketing strategy needs a 'glow-up'! In today's crowded marketplace, having a great product isn't enough – it's all about delivering a compelling #valueproposition that cuts through the noise! Check out our comprehensive playbook for mastering B2B Product Marketing – from crafting the perfect messaging to navigating the product life cycle and collaborating with key teams. Key highlights: - Understanding your target audience and customer needs for tailored strategies. - Developing compelling #productpositioning and messaging for market differentiation. - Collaborating cross-functionally with sales, product, customer success, and marketing teams. - Focusing on #customerretention through personalized loyalty programs. - Executing targeted campaigns to drive #leadgeneration and traffic. - Leveraging SEO and #contentmarketing to boost product visibility and ensure successful launches. Unlock your product marketing potential - https://lnkd.in/dNfc8YYU #GTMLibrary #Article #B2BMarketing #ProductMarketing

#MarketingCampaigns that sparkle aren't enough anymore. Brands must create strategies that drive real business impact and boost #ROI. Soundarya Shrivastava from PTC dives deep into how to turn campaign buzz into sustainable cash flow in the long run. Key insights: - Learn how to set SMART goals that align with your business objectives and enhance #campaignsuccess. - Discover how clear messaging and targeting the right audience drives reach and #engagement. - Understand how to analyze and optimize #marketingchannels for maximum ROI. - Althusser’s theory of ‘interpellation’ which explains how marketing campaigns engage with consumers. - Uncover ways to build trust and loyalty, turning #brandengagement into lasting relationships. More - https://lnkd.in/dFT3gFpC #GTMLibrary #GuestArticle #B2BMarketing #MarketingROI

"The role of marketing today is much more strategic, deeply intertwined with the overall business strategy, and accountable for both the top and bottom lines. We now play a pivotal role in generating qualified leads, accelerating pipeline growth, and influencing brand value and customer retention." Dalia Mansour, a marketing leader from Sprinklr joins us for this #GTMLibrary interview. She reveals her insights on #B2Bmarketing, Customer Experience Management (CXM), and how marketing strategies align with broader revenue objectives. Key Highlights: - Uniting marketing with sales, customer success, and product teams for cohesive #revenuegrowth. - Building #customerloyalty and long-term success through a robust #CXM strategy. - Balancing short-term pipeline goals with sustainable long-term brand development. - Crafting global marketing strategies while adapting to regional considerations. - Measuring key metrics for #campaignsuccess and sustained growth. - Prioritizing #martech that enables seamless collaboration and scalable growth. Read the full interview here - https://lnkd.in/gjH2TXHU #GTM #GoToMarket #MarketingLeadership #BrandToDemand Saurabh Khadilkar

Gain exclusive insights into successful B2B SaaS marketing from Manpreet Kour, as she shares strategies to align marketing with business goals, foster collaboration, and leverage technology to drive growth. Read Now!

“Tell me and I forget, teach me and I may remember, involve me and I learn.” – Benjamin Franklin Every #GTMLibrary interaction whether it be a Q&A interview, a podcast session, or a guest article has been twice as enriching not only to us but also to our readers. We're thrilled to see the GTM community engage with our content and contribute to the ongoing conversation.  A deeper dive into the world of GTM through these conversations tells us and re-inforces the following: ▶ The role of each revenue function has evolved. It’s a must-have for the GTM to be a close-knit and integrated effort involving #marketing, #sales, #customersuccess, and #RevOps. ▶ We can’t stress enough the importance of the #voiceofcustomer in every #gotomarket decision that we make. ▶ Happy and satisfied customers are your best advocates. ▶ The power of #AI automation and the connections created by #personalized marketing campaigns are not mutually exclusive. ▶ Nothing beats in-person conversations with your prospects and customers, whether it be events, roadshows, roundtables, or one-on-one meetings. Dive into these inspiring conversations. ✅ Winfried Schultz, VP of EMEA Marketing at Teradata - https://lnkd.in/dqn8THkn ✅ Shannon Powers, M.S. Powers, North America Marketing & Go-to-Market at Hewlett Packard Enterprise - https://lnkd.in/dupb2vxW ✅ Yuri Fiaschi, Vice President of Strategic Partnerships and GTM at Infobip - https://lnkd.in/dM_ZfA7U ✅ Natalia Marusic, EMEA Alliance Marketing Manager at Lenovo - https://lnkd.in/drmAUch6 ✅ Gaurav Gupta, Associate Director ABM from IBM - https://lnkd.in/dsGumxpC ✅ Marina H., Business Development & Marketing Manager DACH from Reputation - https://lnkd.in/dp3Ss-Wr

A quick #demandgeneration refresher for every #B2Bmarketer. Seasons may change but the foundation never goes away. Learn the essential tactics to attract, engage, and convert your audience while distinguishing it from lead generation. Through this #GTMLibrary article, get to know -         The demand generation basics. -         Benefits of a demand gen strategy. -         The key demand gen steps from awareness to consideration and conversion. -         Demand generation best practices. Read Now – https://lnkd.in/dF5VCMJs #LeadGeneration #B2BMarketing #BrandtoDemand

"The success of a launch includes several steps and involves many teams, of course. But frankly, it starts with a skilled and disciplined product marketer who has attention to detail, thinks critically, communicates and collaborates broadly across the organization, and is skilled at translating concepts into impactful messaging and positioning that resonates with the target audience." We’re excited to share our latest #GTMLibrary interview with Victoria Kouyoumjian, a seasoned product marketing leader from Intel Corporation. Victoria shares her take on product #gotomarket success, cross-functional collaboration, #customerretention, #marketingleadership, and more. Key Takeaways - Translating lower-level technical concepts into clear and concise product messaging. - The uniquely collaborative role of the #productmarketing function. - Voice of the customer to streamline go-to-market strategies. - Regional go-to-market considerations. - Effective strategies for AI-driven #productadoption and retention. - Key aspects of a successful product #GTM launch. An interaction that you don’t want to miss – https://lnkd.in/dctjtp8M #B2BMarketing #GTMsuccess #CustomerSuccess Saurabh Khadilkar

Our latest newsletter brings a whole host of GTM Library coverage including interviews with marketing leaders from IBM and Lenovo plus insights on B2B Data, personalization, and much more.  #B2BMarketing #GTM #ABM #GTMLibrary #personalization #RevOps #MarketingStrategy

#GTMLibrary Insights on #ABM, #demandgen, #GTMalignment, #revenuegrowth, and more.

"Field marketing can be that vehicle to get the message out to the people since we're on the forefront of seeing our customers and our prospects face-to-face." Tune into the latest episode of our fireside chat featuring Kayla Drake 🌻, Director of Field Marketing at Apollo.io. With extensive experience in #eventmarketing and #communitybuilding, Kayla shares her candid take on creating unforgettable #eventexperiences and driving pipeline acceleration. Discover the essential role of #fieldmarketing in driving sales, aligning with KPIs, and crafting memorable events! Key Takeaways: - Crafting compelling #eventstrategies that resonate with target audiences. - The importance of sustainability practices in event management. - Strategies for turning events into #revenue generating opportunities. - The importance of community building. - Best practices for measuring the success of field marketing initiatives. - Dealing with last-minute field marketing hiccups. - The role of KPIs and #ROI in tracking event performance. Listen In Now - https://lnkd.in/dMFj7hgu #GTMLibrary #Podcast #B2BMarketing #B2BFieldMarketing #RevenueGrowth Saurabh Khadilkar