IvyHill Strategies

Shout out to all the hardworking woman-owned businesses 🎉 We had a blast filming with Wicked Good Mom Media and High Street Place Food Hall, featuring a bunch of awesome moms in the food and beverage industry! Want to tell your story and reach your audience in creative ways? We’re just a message away 😎 #FoodBev #Boston #SmallBusiness #WomanOwnedBusiness #VideoStrategy #ContentMarketing #CommunityEngagement #SocialMediaMarketing

It’s a fact. When you can tell a story succinctly, everybody wins 🎥 Swipe through for an example of how we used our expertise to help a local I.T. company take things to the next level 💻🛜 Big thanks to WWLP Media for being such awesome partners with this campaign!

It’s not just about the press release. When some people think of public relations, their mind immediately goes to a 400 word document with a witty subject line and some boilerplate ☕️ Good PR is so much more than that. It’s about ☑️ defining your brand’s message ☑️ storytelling ☑️ community engagement ☑️ thought leadership ☑️ building and maintaining strategic partnerships ☑️ media training ☑️ knowing your audience and what matters to them ☑️ crisis communications and planning ☑️ making sure everything aligns across your brand ☑️ pitching and pitching again A LOT goes into crafting a narrative that aligns with what your business or organization does, what you’re an expert in, and what you need to share. When you grow your message, you plant success 🌱

It’s not just about the press release. When some people think of public relations, their mind immediately goes to a 400 word document with a witty subject line and some boilerplate ☕️ Good PR is so much more than that. It’s about ☑️ defining your brand’s message ☑️ storytelling ☑️ community engagement ☑️ thought leadership ☑️ building and maintaining strategic partnerships ☑️ media training ☑️ knowing your audience and what matters to them ☑️ crisis communications and planning ☑️ making sure everything aligns across your brand ☑️ pitching and pitching again A LOT goes into crafting a narrative that aligns with what your business or organization does, what you’re an expert in, and what you need to share. Not sure where to start with this stuff and have no time to do it? Let’s chat!

We asked folks what their goals were for the week and this was one of our more interesting responses 🤣 Here’s what to do if you’re an entrepreneur who is feeling overwhelmed by your marketing, PR, content…or just being a leader in general ⬇️ ✅ Prioritize Tasks: Identify the most impactful marketing activities. Focus on strategies with a higher ROI like social media engagement, content creation, networking, or reconnecting with past customers. Trying to do everything at once is a recipe for resentment. ✅ Automate Where Possible: Use tools to automate repetitive tasks like email marketing, press release drafting, social media posting, and customer follow-ups. This can save time and reduce the mental load. ✅ Outsource When Necessary: Consider outsourcing tasks that are time-consuming or outside your expertise, such as graphic design, content writing, video editing, or PR. This allows you to focus on core business activities. ✅ Establish a Routine: Dedicate specific times each week to marketing activities. Having a routine can help you manage your time more effectively and reduce that “AHHHHH how do I do this???” mindset. ✅ Set Clear Expectations: Take a few minutes before diving into a task to outline the steps you need to take. This makes it easier to create standard operating procedures, delegate, create boundaries, and have clearer ways to reach your goals. There are a ton more ways to level up your marketing, PR efforts, and content without losing your cool. All it takes is some guidance and systems. All this sound like you? Book a call and let’s dive in. Your employees and clients (and your own brain!) will thank you.

Feeling like you suck at making videos? Read this. #ContentMarketing #ContentStrategy #VideoProduction #SocialMedia #ImpactDriven #Creativity

Tough markets, tough politics, tough schedules, tough situations… So how can you AND your brand handle it? ✅REFLECT Take a step back and put on your thinking hat. - What external factors are impacting you and your brand? - What’s been working with how you market your business? - What have your biggest challenges and road blocks been lately? - What are some recent wins you can build off of? ✅PLAN Take your reflections and use your business data to dictate how you move forward. A good plan with solid, time bound goals is a good start. - Do you need to level up your lead generation efforts? - Create content with a stronger purpose behind it? - Identify ways to build your reputation and stand out from competitors? ✅PIVOT Take your plan and break it down into smaller steps you can take each day. Read up on our Amelia Bedelia blog post for ideas on how to do this! ✅ASSESS Decide during your planning process how you’ll measure if you’re hitting your goals. - Are you seeing more qualified leads coming in since you switched up your messaging? - Have you gotten new referrals because of your increased outreach efforts? - Did being a podcast guest mean that more people are following you online? 🌱Life can throw a lot your way. It’s about taking stock of what you CAN control that matters most. Having someone in your corner who can offer insights and objectively give feedback can be wicked helpful. If that sounds like you, get in touch and book a call ⬇️ ivyhillstrategies.com

Adaptability is the critical for ambitious entrepreneurs. Why not take a moment to examine: ➡️What strategies have been paying off? ➡️What your data says? ➡️What resonates with your target audience? ➡️What areas you can improve in? Things like creating videos, developing a new partnership, building your reputation, identifying potential leads…all of it takes careful consideration and planning. Your approach is no different. Let’s figure it out together 🌱 #MindfulMonday #SmallBusiness #ContentMarketing #BrandCommunication #WomanOwnedBusiness #B2BMarketing #VideoStrategy #LeadGeneration #SocialMediaTips #ReferralMarketing

“The video I made didn’t turn out right. I’m not posting it.” “Why should I bother sending this pitch email? They probably won’t open it.” “I don’t have time to plan content.” “I’m ready to level up my brand, but I don’t know where to start.” Well, of course you aren’t moving forward. You’re mindset is leaving you stuck in the “stuckness” 😵💫 Believe us. We’ve been there and we’re here to help. By shifting your approach and having some guidance, your mindset is bound to follow. One step at a time. ➡️ Sound like you? Get in touch. We’re just an email away. #MindfulMonday #Mindset #ContentStrategy #VideoMarketing #SmallBizTips #PublicRelations #BrandStrategy #WomanOwnedBusiness

You don’t need to be an expert in every single part of your business 🤯 You DO need to make connections and have the right folks in your corner. When it comes to things like video, sure you can use AI or try to do it all yourself, but the personal touch that an expert brings to the table is invaluable. (Especially when it comes to having a tailored strategy to get the word out!) Visit ivyhillstrategies.com to chat about how we integrate your marketing, build your reputation, and make things happen 😎 #BrandStrategy #BusinessOwner #B2BMarketing #PublicRelations #WomanOwnedBusiness #IntegratedMarketing #StrategicCommunications #SmallBizTips