January Digital

Think there’s nothing new left in retail? Think again. The very first Shoptalk Fall is happening next week in Chicago, and our President Sarah Engel is set to take the stage with 4 industry visionaries who are experts at transforming new ideas into bold, industry-shaping innovations. Join us on Wednesday, 10/16 at 3 PM with Suze Dowling, Co-Founder and Chief Business Officer of Pattern Brands, and James Reinhart, CEO of ThredUp to learn how they are decisively and undeniably embracing change to shape the future of shopping. Then, join us on Thursday, 10/17 at 9 AM with Danielle Schmelkin from J.Crew and Adam Goldenberg from Fabletics to explore how unified commerce is reshaping customer experiences as well as their business success. If you’ll be at Shoptalk Fall, Sarah Engel and Claire McClung would love to connect! Drop a note in the comments or reach out to them directly. #ShoptalkFall #Retail #Commerce

Carhartt doesn’t just build gear tough enough to withstand the real world - they’re making strides in the virtual one too! We're thrilled to announce that alongside our innovative partners at Carhartt, we've been named a finalist for The Digiday Awards in the Best AR/VR category. Carhartt continues to blend cutting-edge technology with their rich heritage, and it’s been an exciting journey to help bring this vision to life. Congratulations to all of this year’s finalists! Check out the link in the comments for more details on the awards. #DigitalMarketing #DigidayAwards #AR #VR

Style that sparkles and strategy that shines – that’s Kendra Scott! We’re honored to work alongside the brand in meeting customers exactly where they are, when they want, and with the perfect piece, every time. Alongside our amazing partners at Kendra Scott, we have been named as a finalist in the Best E-Commerce Strategy category in The Digiday Awards! Congratulations to all the finalists! For more details, check the link in the comments. #Ecommerce #Marketing #Fashion

Danke Shopware for an incredible afternoon full of community at Shoptoberfest! Our President Sarah Engel took the stage (aka beer hall floor) and shared insights on the challenges brands and retailers face today - from managing rising costs to evolving customer expectations and balancing performance with brand building. Hot topic of discussion? Exactly how to reduce reliance on promotions and discounts, and how to make it an organizational imperative in 2025. Missed Shoptoberfest? We podcasted on-site with 🏃 Brent W Peterson of “Talk Commerce” and Scott Ohsman from “Always Off Brand”. We recapped Sarah’s session, debated whether COVID reshaped retail or simply accelerated changes, and explored Gen Z's consumer behavior with a guest appearance from our Gen Z pro, Danielle Kurtz. Prost to a great event with friends old and new! #DigitalMarketing #Ecommerce #Shoptoberfest

The last few years in retail have been… a rollercoaster. Start with the wild ride of pandemic/post-pandemic in-store and online shopping shifts. Privacy challenges that confused retailers and gave them less control. Add to that the race for newer, better, more video-driven content. Our Founder & CEO Vic Drabicky joined friend and confidant Josh Krepon, President of US DTC & Global Digital at Steve Madden, on Ken Pilot’s The Retail Pilot - Leaders & Legends podcast to discuss the current state of marketing, what’s working in retail today and what’s next. Steve Madden is a shining example of how to balance strong creative with deep customer insights. By understanding who their customers are, where they are, and how to engage them, they deliver trend-first products in a culturally relevant way. And they don’t stop there - they maintain a two-way conversation with their audience, from watching organic TikTok videos to reading Instagram comments, ensuring they respond to customers’ wants and needs. To listen to the full podcast episode, visit the link in the comments. #DigitalMarketing #Retail #Fashion

Advertisers burst Gen Z’s bubble long ago. Now, this group is discerning and selective about the brands they engage with. One brand winning Gen Z’s favor is Bubble, a skincare line that recently teamed up with Juice Press to launch a 360 degree collaboration, including a berry-flavored lip balm and specialty juice. Our President, Sarah Engel, connected with Modern Retail's Julia Waldow about why this collaboration is set to gain Gen Z’s stamp of approval. For more on this collaboration, and to read founder Shai Eisenman’s take, check out the full article at the link in the comments. #GenZ #Marketing #Beauty #Skincare

The 4 D’s of holiday shopping mindsets: Deliberate, Deal-seeking, Determined, and Devoted. As our team guides some of the most impactful brands into the holiday season, it is vital to build campaigns and promotions to maximize the different mindsets from October through December. And don’t forget that Christmas-to-New Years self-gifting opportunity. Google Think Retail 2024 has concluded, and there are takeaways every marketer and retail leader should be implementing now. Read our full take on our blog, posted in the comments. #GoogleThinkRetail2024 #Holiday #Q4 #DigitalMarketing

Every day is a queso day in Texas. It may still feel like summer in Texas with 90-degree weather, but that didn’t stop our Dallas team from celebrating the last of it as we dive right into the holiday season! From lunch at a local spot to a queso snack break, our Dallas team knows how to have a good time! If you’re looking for a team that works hard and plays hard together, we’re hiring in our NYC and Dallas offices! Visit the link in the comments to see our open roles. #Marketing #JobAlert #TeamBonding #CompanyCulture

Sorry NYFW. Gen Z is just not that into you. Our Founder & CEO Vic Drabicky connected with David Kaplan of Attain’s The Outcome on why GenZ isn’t connecting with luxury goods or Fashion Weeks at the level of previous generations. They discussed the role of sustainability and the need for inclusivity for Gen Z resonance. For more on GenZ consumer behavior and its implications for NYFW and the upcoming London, Milan and Paris shows, read the full article at the link in the comments. #NYFashionWeek #GenZ #Retail

Expert. Professor. Board member. And now… January Digital Vice President of Analytics. We are thrilled to announce that Rebecca Visconti has joined January Digital to lead the analytics team, our continued expansion of advanced analytics modeling and AI-powered analytics system, Mikey. With over a decade of experience working with brands like L'Oréal, Kate Spade, and P&G, Rebecca is a true force in the analytics world. She’s also deeply rooted in the Dallas community and broader marketing industry, serving as an adjunct professor at Southern Methodist University (SMU), a member of SMU’s Women in Leadership Advisory Council, and a board member for the Dallas chapter of the American Marketing Association. Rebecca, welcome! We are proud to call you a member of our team. For more information, visit the link in the comments. #NewHire #Analytics #Marketing