Juul Labs is a thriving team of scientists, engineers, designers and professionals who are committed to offering adult smokers alternatives to combustible cigarettes, while combating underage use of our products. JUUL products are designed to transition adult smokers from combustible cigarettes by providing a competitive nicotine experience. Product Juul Labs’ technology was developed in support of our mission. The JUUL product consists of two main components: e-liquid and the JUUL device. JUUL e-liquid aims to provide a nicotine experience similar to combustible cigarette use. The JUUL device is built to deliver this e-liquid as a vapor while maintaining a low temperature regulation system designed to minimize combustion. Revolutionary thinking Adam Bowen and James Monsees co-founded Juul Labs when they applied their background in product design to the challenge of finding a true alternative to smoking combustible cigarettes. As smokers for many years, they could find no acceptable alternative. Adam and James recognized an opportunity to apply industrial design to the tobacco industry. The result was the JUUL product. Our commitment We understand that trust in our company and category has eroded with our stakeholders and it is our responsibility to earn back that trust through our actions. To earn a license to operate in society, we are putting stakeholder trust at the center of what we do and make choices that are informed by the views of our stakeholders, including and especially our regulators. Our intent Our customer base is the world’s one billion adult smokers. We do not want any non-nicotine users, especially those underage, to try our products as they exist only to transition the world’s one billion adult smokers away from combustible cigarettes. We believe smokers should first and foremost quit. But for those who cannot or will not quit, access to alternatives to combustible cigarettes and accurate information about those alternatives is critical.
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Excited to watch members of the Juul Labs team - K.C. Crosthwaite, Joe Murillo, Stefanie Miller, & Gem Le, PhD, MHS - speak at the GTNF conference this week about the role all stakeholders play to ensure a responsible marketplace for alternative products like JUUL.
“When cigarettes are offered on every shelf, ideally you would want adult smokers to have access to products like JUUL, with accurate information, to understand the choices they’re making… I do believe that with the right regulatory framework, with responsible manufacturing and product technology, and science and relative risk information that’s accurate and accessible to smokers – I think we can be on a journey, maybe in my lifetime, where we start to see a world with cigarettes on the way out the door finally.” -- Juul Labs’ CEO K.C. Crosthwaite on the BBC News global leader interviews series
Great to have K.C. Crosthwaite, Chairman and CEO of Juul Labs as one of our global leader interviews on BBC News. The UK’s prime minister, Sir Keir Starmer has been urged to rethink new laws to restrict vaping after warnings it could create a massive black market. Australian politicians who pioneered a similar crackdown have warned it was a flop that was then exploited by criminals. In January, Australia banned disposable vapes along with the sale or use of any e-cigarette that contains nicotine without a doctor’s prescription, going further than the current plans in the UK. A report by the parliament in the state of Victoria found the illicit vape market could be worth up to £258million. JUUL Labs, based in Washington DC, its Chairman and CEO, K.C Crosthwaite has been tasked with leading the e-cigarette maker through a period of regulation, mis-information and mounting public concern over the addictiveness and health effects of vaping. K.C says JUUL must earn consumers trust and is ready to hit the reset button on the industry’s tarnished image. Many thanks to Sophie Bartlett for all her help organising.
At Juul Labs, our mission is to transition adult smokers away from cigarettes while combating underage use. We believe that, backed by science and evidence, a world without combustible cigarettes is feasible because adult smokers will have either quit altogether or have transitioned to smoke-free and potentially less harmful alternatives. Reducing combustible tobacco use can significantly reduce the preventable death and premature disease associated with smoking. In order to accomplish this, we need to have open and honest conversations and engage with the public about our company and the category as a whole. Our company has a strict policy when it comes to communicating through social media. We recognize that social media can be an important channel for adult smokers to access information about alternatives to combustible cigarettes. However, data show that some social media can become a source of product exposure to those who are underage. In order to immediately address those concerns and to take the time to better understand how to appropriately engage with the adult public, Juul Labs decided in November 2018 to exit social media platforms in the U.S., including Facebook and Instagram. Since that time, we have maintained a number of essentially-dormant social media accounts, including X/Twitter account (@juulvapor), LinkedIn, and an age-gated YouTube channel for non-promotional purposes. For some time, the company has refrained from posting anything on any of these accounts. But we believe now is the time to provide our followers with information regarding the company’s mission, its news, and the science and evidence that support our efforts to advance tobacco harm reduction. We will maintain a strict prohibition on the marketing of our products on any social media platform. So, moving forward, those who follow us on LinkedIn can expect to find posts ranging from: -- News and announcements about the company; -- Publicly available data regarding vapor products and the category; and -- Highlights of our company culture, mission, and values. To this end, we were encouraged to see in the recently-released 2024 National Youth Tobacco Survey results another year of continued declines in underage use of vapor products in general, and JUUL products specifically. Overall, the government data show that underage use of vapor products experienced a “significant decline” in 2024, according to the CDC, with underage use of electronic nicotine delivery systems (ENDS) at the lowest levels in more than ten years. The 2024 NYTS data shows a 98% decline in underage JUUL usage rates since its peak in 2019, with fewer than 1% of all middle and high school students in 2024 reporting past 30-day use of JUUL products. For additional information, please see our full statement on the Juul Labs newsroom: https://lnkd.in/gYpDHGii