Kanlet

Lead scoring and prioritization play a pivotal role in sales teams' success, helping them to zero in on high-potential opportunities. By assigning some ranking based on specific criteria, teams can strategically prioritize their pipeline and boost their closing rates. Essential considerations when identifying leads most likely to convert: > Demographic fit (job title, company size, location, etc.) > Expressed pain points or needs > Engagement with marketing content > Website activity and behavior > Previous familiarity (past customer/user) > Product usage during trial/pilot How much more value would you assign if your prospect had previous experience with your product and brand? #Kanlet #LeadScoring #B2BSaaS #B2BMarketing #B2BSales

A Walkthrough - How to Build a Warm and High-Converting Sales Pipeline Are you leveraging your CRM data to its full potential? If you're facing pipeline challenges despite having a wealth of customer, contact, and prospect information, then let's bridge that gap together. Join us for an exclusive webinar on Pipeline Generation with a competitive edge. Discover powerful strategies and tools designed to optimise your sales funnel from top to bottom. Presented by: Kanlet - Enhancing your pipeline strategy through intelligent data solutions. Ātman ⛅ Consultants - Experts in AI, data, and CRM, dedicated to transforming CRM journeys on Salesforce. Our experts from Kanlet and Salesforce will share: > Strategies for turning former customers into warm leads > Techniques for signal-based selling > Harness your company's network for champion referrals. > How to automate outreach and workflows in Salesforce > Best practices to capture unrealized revenue potential from CRM Key takeaways: > Learn how to build a pipeline that consistently delivers results > Discover how to streamline your sales process and increase efficiency > Understand the power of AI in sales and how to use it effectively Don't miss this opportunity to take your sales pipeline to the next level! Date: Wednesday, 16th Oct 2024 Time: 2:30 PM to 3:30 PM Register Now: http://bit.ly/3ZF33TN As a special thank you for joining us, all attendees will receive an exclusive offer on Kanlet subscription. Satish Patil Sai Nalawade Vaishnavi B Abhay Kardeguddi Anand Kulkarni Aditya Lakal Saylee Kothavade #Kanlet #AtmanCloudConsultants #CRM #AI #B2BSaaS

The Power of Partnerships At Kanlet, true success comes from building real connections, strong partnerships, and lasting relationships. These bonds are key to reaching our full potential in today's business world. Why Partners Matter: > Broader Reach: Partners help us enter new markets and connect with more customers. > Shared Expertise: We exchange ideas, experiences, and feedback, working together to overcome market challenges. > Improved Customer Experience: Together, we bring more value and better service to our clients. > Faster Growth: Partnerships help us grow and succeed as a team. During our recent Partner Education Program, we explored new opportunities working together. The event was full of insightful discussions, live product demos, and group interactions. Our partners left with a deeper understanding of our product, clear strategies to refer to us, and excitement for what's next. To our partners: Thank you for your trust, and belief in Kanlet's vision. We're just getting started, and the road ahead is filled with mutual opportunities! Sai Nalawade Abhay Kardeguddi Satish Patil Vaishnavi B #Kanlet #GTM #Partners #B2BSaaS

Never Miss a Move To avoid missing out on opportunities, it's crucial to keep your account data up-to-date. The truth is that your target market is constantly evolving. Buyer personas change jobs, new decision-makers emerge, and buying intent shifts over time. Kanlet's Account Tracking feature helps you do just that. By monitoring your target accounts for changes in buyer personas, you can ensure your outreach remains relevant and effective. #Kanlet #NeverMissAMove #BuyerPersona #Tracking #B2BSaaS #KanletMantra

Defining a successful ICP is about more than just gathering data points and gaining real insights about accounts and prospects. Have you ever considered that timing could be the most valuable insight for strategic cold outreach? Truly knowing your ICP means understanding who they are and how they think, act, and make decisions—especially during transitions like a job change. So, how can you move beyond the basics and fine-tune your ICP to reach out effectively? Well-timed outreach can lead to more meaningful conversations and more profound relationship-building. Are you engaging with prospects when they are ready or when it fits your schedule? #Kanlet #ICP #KnowYourICP #B2BSaaS #KanletMantra

In the age of AI and automation, human connections are your competitive edge. There is a need for meaningful conversations that go beyond guidelines. Forget about generic outreach and superficial connections. Buyers are more informed than ever, relying on personal experiences to guide their decisions. They expect you to reach out like you actually know them. That is the true personalization. Pooja Khanwani is sharing her thoughts on how Kanlet is transforming this process. #Kanlet #Personalization #GTM #B2BSales #Outbound #aIInnovation#aiinmarketing #businesstransformation #b2bsaas #digitalrevolution #futureofwork #aiforbusiness #techdisruption  #intelligentautomation

Great to see our Founder Satish Patil on ET Now Swadesh discussing the changing narrative of AI.

Many B2B companies say they have already reached all of their SAM (Serviceable Addressable Market) and SOM (Serviceable Obtainable Market). And there are not enough accounts left to reach out. Actually, your SOM and SAM do not get exhausted, but your buyer personas keep changing the job, so essentially, for accounts that you reached out to 6 months or a year ago, some of the buying committee members have left, and a few new people have joined your buying committee. Also, a lot of context and buying intent may have changed as the buying committee changed. So, keep reaching out to your SOM and SAM regularly to ensure you don’t lose opportunities. In the Kanlet platform, we have a feature called “Account tracking,” where we keep a close watch on your target accounts for any buyer persona movement (newly joined, left, and promoted), alerts to your BDRs, AEs, CSMs, and Ops team, update your CRM and initiate the relevant sequences. This way, your data never gets stale, and your outbound remains truly multi-threaded. How are you keeping track of your accounts? #Kanlet #B2B #Sales #SaaS #GTM #Outbound #Marketing

99% of SaaS companies say they are focused on their ideal customer profile (ICP). However, only a select few could build their ICP properly. From my conversations with numerous sales and marketing professionals in the SaaS industry, it's clear that the definition of the ideal customer profile (ICP) is often misunderstood. Many companies limit their ICP to firmographic and technographic data, overlooking the multitude of dimensions that should be considered. What it means to be truly know your ICP: • You know precisely how many accounts are in your ICP. • You have identified the exact buyers and can market to them.  • You know how many are aware of you. They consistently open your emails, engage with your ads, visit your website, etc. • You know how many are interested. These prospects are self-educating through interactive demos, signing up for a free account, attending a webinar, or viewing high-intent website pages. If you look at GTM effectiveness this way, it doesn't matter whether you invest more in PLG, automated outbound, SEO, paid ads, BDRs/SDRs, or anything else. What matters is that you ultimately reach the right people and turn them into customers. Have you truly uncovered your ICP? #Kanlet #ICP #Outbound #B2BSaaS #Sales #MarTech

Tracking your previous relationships when they change jobs in new companies is an excellent way to generate warm leads. During our recent Kanlet event, Parag Khare shared his thoughts on this approach. Are you using this approach in your company for pipeline generation? #Kanlet #PipelineGeneration