Katalys

We're thrilled to share that Katalys has made the Inc. 5000 list for the second year in a row! This achievement reflects our commitment to innovation and the incredible efforts of our team. 🚀 Curious to learn more about our journey and what drives our success? Head over to our latest blog post for the full story. 🌟 - https://lnkd.in/gT6zqhMt #Katalys #Inc5000 #Innovation #CommerceMedia #TechStartup #Growth

Google Shopping’s AI upgrades are set to transform how users shop while offering brands smarter targeting - but will these changes boost ad performance? Explore further in this week's edition of Katalys Connect! 💰 #Monetization Catch up on the battle over AI content, YouTube’s new Shorts monetization rules, and how Microsoft’s Copilot is paying publishers while Google isn't. 📈 #Growth Discover how SearchGPT leads AI referral traffic, brands tackle rising shipping fees, and TikTok proves its ads drive in-store sales. 🛒 #TheFutureofCommerce Dive into Google Shopping’s AI upgrades, pay-by-bank options shaking up checkouts, and OpenStore’s new AI customer support tool for Shopify brands.

With AI-powered SearchGPT on the horizon, publishers face a new challenge: while this tool promises to drive traffic, OpenAI won’t be sharing ad revenue with the publishers whose content fuels its results. What does this mean for the future of digital publishing and how can OpenAI win publishers over? Catch up on the latest in this week's edition of Katalys Connect! 🤝 #KatalysInsights: Explore Katalys Marketplace, a powerful new tool to connect brands with hundreds of curated opportunities from top partners. 📣 #Monetization: Discover how Substack’s push into new creator-driven content offers more control for influencers, OpenAI’s SearchGPT sparks debate over revenue sharing, and X shifts to engagement-based payouts for creators. 💻 #Growth: Understand why brands hesitate to fully adopt AI-generated holiday ads, Meta’s new tools for controlling ad comments, and how Adobe’s AI-powered GenStudio aims to streamline personalized ad creation. 🛍 #TheFutureofCommerce: Look into how QVC merges live sports with shopping, TikTok and YouTube turn social commerce into impulse buying, and the influencer market shifts towards celebrities and larger creators

Virtual influencers are reshaping the marketing landscape—offering brands a way to engage without the unpredictability of human influencers. But are they building customer trust? Catch up on these insights and more in this week's Katalys Connect! 💻 #Monetization: Explore how Google’s AI Overview is driving publisher traffic, Meta's revamped monetization program simplifies creator earnings, and Google faces growing pressure to level the ad tech playing field. 💬 #Growth: Discover how iOS 18's support for rich text campaigns is transforming engagement, TikTok’s search ads are changing product discovery, and why advertisers may want to move beyond walled gardens during election season. 🛍 #TheFutureofCommerce: Dive into the rise of AI-powered virtual influencers, how AI is reshaping search ads for deeper engagement, and the generational differences driving 2024 holiday shopping strategies.

Google’s search results are evolving into Amazon-style category pages, giving shoppers instant access to product details, reviews, and prices—without ever leaving the search page. Curious how this update could impact your business? Dive into this week's edition of Katalys Connect! 💰 #Monetization: Publishers unlock new revenue streams with Microsoft’s Copilot payouts while adapting to Snap’s redesign and Google’s evolving ad landscape for long-term success. 📱 #Growth: Brands maximize ad performance with TikTok’s enhanced targeting while Google’s e-commerce shift demands new SEO tactics. 🗣 #TheFutureofCommerce: Online retailers capitalize on AI-driven voice tools and record holiday e-commerce growth projections while navigating supply chain challenges with proactive strategies.

Commerce video is rising, but are shoppers sold? This valuable ad format may carry risks for brands - but can also lead to big rewards. Dive into this and more in this week's edition of Katalys Connect! 👀 #Monetization: Empower your content strategy as Cloudflare’s new AI tools help publishers protect their assets and a booming newsletter trend offers fresh opportunities for targeted revenue growth. 🎮 #Growth: Explore the challenges and opportunities in ad formats, from the growing pains of Meta’s ad platform to Amazon’s immersive brand experiences in Fortnite. 🛒 #TheFutureofCommerce: Discover how Amazon is integrating shoppable ads into TikTok, influencers are transforming digital couponing, and AI is revolutionizing product search and personalization for e-commerce.

Product search and discovery are changing fast. Hyper-personalized shopping and voice commerce are set to transform the game, creating new opportunities to boost sales — are you ready? Dive into this week's edition of Katalys Connect! 🗣 #Monetization: Learn how Google’s ad tech moves challenged publisher autonomy, while Apple’s AI platform opens new doors for affiliates to boost commissions through hyper-personalized shopping experiences and voice commerce. 💡 #Growth: Dive into how brands are navigating AI's potential, from refining creative and customer journeys to rethinking ad formats and embracing tighter data privacy measures to stay ahead in an evolving landscape. 🛒 #TheFutureofCommerce: Explore how Roblox is teaming up with Shopify, shoppers demand smarter searches, and Amazon’s AI-powered chatbot, Rufus, transforms conversations into powerful new channels for product discovery.

Another day, another #AI announcement. Which of these innovations are marketers truly excited about, and which are more risky than they're worth? Catch up on the latest in this week's edition of Katalys Connect: ✒ #Monetization: Discover how Reddit and AI are shaking up the ad space, from publishers finding new ways to engage audiences to debates over the quality and ethics of AI-generated content. 👻 #Growth: Explore how new AI tools from social giants like Meta and TikTok aim to simplify ad creation for small businesses, while Snapchat bets on new ad formats to attract and engage users. 👗 #TheFutureofCommerce: Learn how AI shopping assistants are transforming retail strategies, AI-driven virtual try-ons by Google improve customer satisfaction, and retailers are racing to capture holiday sales amidst election uncertainties

Stay updated with the latest in Katalys Connect! 🌟 Here’s what you’ll find in this week’s edition: 🤖 #Monetization: Dive into the growing tensions over data usage as publishers block Apple’s AI bot, explore Google's ad tech dominance and the crucial role third-party cookies still play in online advertising and tracking. 🚀 #Growth: Learn how brands are navigating the balance between control and authenticity in influencer marketing, adapting to AI-driven search advertising, and facing the challenges of transparency and costs in the expanding retail media landscape. 📱 #TheFutureofCommerce: Discover how humor-driven ads, TikTok's live shopping, and holiday competition with Amazon are reshaping consumer engagement.

Why do we make big purchases on desktop vs mobile? While desktop may have high-end sales locked in, mobile is catching up quickly... Explore these insights and more in this week's edition of Katalys Connect! 📧 #Monetization: Learn how diverse publishers are using virtual product placements to drive ad revenue, influencers are turning to newsletters for direct audience engagement, and SEO strategies are shifting from optimization to training AI for better content visibility. 🛍 #Growth: Discover how retail media networks are thriving despite the persistence of cookies, and how brands are building stronger connections by partnering with creators for authentic cultural moments. 📱 #TheFutureofCommerce: Uncover the rapid rise of mobile shopping, the growing dominance of e-commerce in retail, and the expanded opportunities for Shopify merchants through YouTube’s Shopping affiliate program