Keen Decision Systems

Google's Meridian shows MMM is evolving. But measurement alone won't drive growth. Our CRO, Bradley Keefer, breaks down why the future of marketing requires more than just accessible measurement - it demands predictive decisioning that bridges the gap between insight and action. Read his blog on: ➡️ Why "free" open-source solutions come with hidden costs ➡️ How brands can move from measurement to predictive optimization ➡️ The metrics that actually matter for marketing growth Ready to go from measuring outcomes to predicting them? 👉 Read the full blog here: https://lnkd.in/dpjKHHtq

🎯 From Siloed Data to Unified Insights Disconnected measurement tools force your agency to piece together brand and performance data manually, undermining client trust. Without unified results, you risk losing strategic credibility. Keen delivers: ✔️ Complete view of media impact ✔️ Immediate and long-term performance metrics ✔️ Automated planning recommendations Ready to transform your measurement approach? Let's talk. ➡️https://bit.ly/4gcXrEV #MediaMeasurement #Martech #Advertising #Analytics #Agencies

The Data Is Clear: Top of Funnel vs Bottom of Funnel Investment Analysis 📊 Struggling with your marketing funnel allocation? Our latest research reveals fascinating insights about optimal ToF vs BoF spend across different company sizes: Key Findings: ➡️Enterprise ($500M+): 61-79% to top-of-funnel ➡️Mid-market: Balanced 47-53% split ➡️Future trend: Up to 70% ToF focus planned 💡 Start with a 5% shift to top-of-funnel and measure quarterly. Enterprise success shows brand building pays off. Get the complete 2024 Marketing Investment Report: https://bit.ly/40GZtIO #MarketingStrategy #GrowthMarketing

AI-powered marketing teams are 2.6x more likely to see revenue increase. Yet many teams struggle with manual processes, disconnected tools, and scattered data. These challenges make marketing feel less like a strategic powerhouse and more like a game of catch-up. Transform your marketing from cost center to profit driver. Our 6-step implementation guide shows you how to: • Assess your current approach • Choose the right AI tools • Get team buy-in • Streamline workflows • Drive measurable results • Lead with data-driven decisions Ready to unlock the full potential of #AI in your marketing strategy? Learn how leading companies are making the transition: https://bit.ly/4jaYk3q #AIMarketing #MarTech #MarketingAnalytics #DataDrivenMarketing

🎯 CPG leaders, let’s talk strategy. Should you buy CTV through traditional channels or retail media networks like Instacart and Walmart? How do you connect top-of-funnel marketing to Amazon search optimization and in-store activations? Can you prove the halo effects of retail media spend on offline sales? If you’re grappling with these questions, it’s time to rethink your approach. Keen Decision Systems and Night Market have partnered to solve these challenges, offering the first comprehensive framework to connect strategy to execution. This isn’t just a tool—it’s your guide to smarter decisions, optimized investments, and stronger joint business planning with retail partners. 📅 Join us for our webinar: "Bridging Omnichannel Gaps: Connecting CMO Strategy to E-Commerce & Retail Media Execution” and learn how to bridge the gaps in your marketing strategy. 👉 Don’t miss it—register here: https://bit.ly/4h05G8H

Keen is headed to #ShopTalk 2025 in Las Vegas. Experience how our marketing measurement platform helps you forecast, optimize, and analyze marketing investments with certainty. Stop by booth 1415 to connect with our team and see how we're helping retail brands connect marketing spend to revenue outcomes through advanced analytics. Save 25% on tickets with code RBKEEND1073. #marketingroi #martech #CPG #marketing measurement #advertising

📈 Quantify Your True Media Value Traditional measurement misses the incremental impact of cross-channel campaigns. When clients question channel effectiveness, you need more than basic attribution - you need precise measurement that proves the value of every investment. Keen reveals: ➡️ Isolates true incremental ROI by channel ➡️ Reveals revenue that wouldn't exist without each investment ➡️ AI-powered optimization recommendations Ready to measure what really matters? Let's transform your approach. 👉https://bit.ly/3EgJyYS #MediaROI #Martech #Adtech #measurement #analytics

We're thrilled to see how our partnership is helping The J.M. Smucker Co. drive confident marketing decisions and measurable growth. 'The real game changer for us was our use of Keen and their predictive modeling capabilities that has unlocked so much for us in terms of understanding not only how much we should spend, but what the mix should look like in order to maximize the effectiveness of our investment.' - Gail Hollander, CMO of J.M. Smucker Read the full Marketing Dive interview to learn how Keen is transforming marketing measurement and planning for leading brands. ➡️ https://lnkd.in/eJntyc4t

Are your marketing channels working together or against each other? McKinsey shows smart channel allocation boosts ROI by 15-20%. Yet companies struggle with siloed data, attribution overlap, and unclear channel impact. Let MMM help you: - Build & compare spending scenarios - Identify proven performers - Find untapped opportunities - Make real-time adjustments - Maximize every marketing dollar Want to optimize your channel mix with data-driven decisions? Learn how leading companies are transforming their budget allocation: https://bit.ly/405PZFv #MarketingStrategy #ChannelMix #MarketingROI #DataDrivenMarketing

Your clients need sophisticated reporting to make confident media decisions, but siloed measurement tools create critical gaps in attribution. Keen enhances your measurement stack by connecting every touchpoint across the funnel. Our advanced attribution delivers: 📈Real-time performance tracking with actionable insights 💡Clear ROI justification for strategic recommendations ➡️Complete visibility from awareness through conversion Transform fragmented data into growth opportunities by unlocking the insights your clients need to make informed decisions. See how Keen helps agencies deliver sophisticated reporting that grows client confidence: https://bit.ly/4ga4cHE