KENT Pet Group, Inc.

The insights and inspiration gleaned from a show like SuperZoo continue to have a lasting impact for our team at KENT Pet Group. It feels like just yesterday we were in Las Vegas sharing our latest litter innovations with the world. Some highlights of the show included:   💩 Poop Fighter® Maximum Odor Control — the first natural and sustainable cat litter made with Botanical Blocker™ technology designed to eliminate poop stink, not just mask it. 😽 Health Check-In™ — Launching this fall, this veterinarian-approved, starch-based litter additive spots problems in seconds and is part of World’s Best Cat Litter™ Boosters™ — a new line of problem-solving litter products that can be sprinkled on top and detect problems in seconds. 🐇 back 2 nature — small animal bedding and litter upcycled from 99% recycled paper. 🐱 Breeders Celect — a highly-absorbent cat litter upcycled from 99% recycled paper. 🐶 Even more pet products from Kent Nutrition Group   In addition to showcasing our latest product innovations, our team also offered up demos and got a chance to connect with countless others in the pet retail industry at a KPG-hosted reception for customers and suppliers to show appreciation for their business. “We had a very productive show, said KPG VP of Marketing Marcelo Ginestel Lauras. “Our team was very busy meeting established and potential customers and vendors, networking with industry partners and demoing our latest breakthrough innovations." We left the show inspired and energized to get back to work on finding new ways to enable the love and boundless joy of pets through innovative products and brands around the world. 🙌

Members of KENT Pet Group and other KENT employees spent Friday volunteering for Habitat for Humanity, assisting with building a family their new home. 🏠 From construction inside the home, to building railings on the front and back decks, KENT employees were happy to help with Habitat for Humanity’s mission of building homes, communities, and hope. 💙

⭐ Celebrating Todd Hunter: 45 Years at KENT Pet Group ⭐ Three-cheers for Todd Hunter, our esteemed Plant Manager, who after 45 years of dedication and leadership has retired from KENT Pet Group. Todd was a driving force for KPG — showing a dedication to producing quality products with high standards, but also going above and beyond in every way, including consistently breaking records. The team made sure to send Todd off with a little surprise party including some cake, and a custom World's Best Cat Litter® jacket. Thank you, Todd, for 45 phenomenal years! 👏 #KentPetGroup #EmployeeAppreciation #KentCares 

The World’s Best Cat Litter® team is hitting the road for a one-of-a-kind experiential event to launch our latest litter formula – Poop Fighter®! 🚌 The House Smelling Party Tour is a 55-day road trip across the country to show cat lovers nationwide how our new formula fights poop stink like no cat’s business! The road trip features a custom designed tiny house filled with furniture, fun feline décor, and of course some cats that will be available for adoption at various stops along the coast-to-coast tour. In addition to shining the spotlight on cat adoption, the tiny house will also be used to showcase the poop-fighting abilities of Poop Fighter® and its light lemongrass scent. Major shout out to our partners at TRG for helping develop the idea and bring it to life. ️ Check out this write up in Ad Age about the campaign, as well as the mini musical they created for the effort: https://shorturl.at/AIn9L Another shout out to Jackson Spalding for helping amplify the effort! The tour kicked off in Pasadena, CA, at CatCon, where thousands were in attendance to see our tiny house in action – including quite the cat celebrity named, Calvin. Check out our recap of the launch event: https://shorturl.at/riidV And enjoy this quick video recap:

Oh what a time we had in Texas...🤠 KPG Marketing Programs Specialist Emelie Knobloch made the trip to visit our friends at the SPCA of Texas for a one-of-a-kind event called Paws Cause. 🐾 The event is a major fundraiser for the Dallas-based shelter, and Knobloch was in attendance not only because the SPCA of Texas is one of the premiere shelter partners in our GiveLitter® program, but also because our flagship litter brand, World's Best Cat Litter®, was nominated for "Company Partner of the Year" as part of the SPCA of Texas's Paws of Excellence Awards.️ 🌟 The nomination is given to "animal welfare heroes who have made a significant difference in the lives of animals in North Texas." “It’s an incredible honor to have been nominated for this award showcasing our partnership with SPCA of Texas,” said Knobloch. “We met so many Dallas community members that share our passion for animal welfare but spending time with our shelter friends and learning how much of an impact our natural litter makes was the most rewarding.”

Here’s an exciting progress update on Kent Pet Group’s new production facility! 🚧   🏗️ The foundation work for key structures in the production process like batching, grinding, receiving, and bulk storage is complete.    🌞 Work on the production building foundation is underway and will shift to the warehouse later this summer.    🚀 Steel erection began with the receiving building, and has progressed to the batching building, with the production building starting later in July.    🚜 Excavation is in progress for the track bed, receiving track, and storage spurs.    We’re thrilled to say we’re on schedule, aiming for a late summer/early fall 2025 completion!    #Progress #Production #KentPetGroup

Kent Pet Group is pretty lucky to have some stellar summer students and interns in the mix. 👏   Please join us welcoming all five participants - each of whom will be working in various departments throughout KPG over the next few months: Hanna McConnaha - The University of Kansas Sidney Brockmann - Iowa State University Jillian Kelly - Mississippi State University Tatum Englund - Iowa State University Rebecca Potter - Black Hawk College Best of luck with your summer experiences! #workbasedlearning #KentPetGroup

🎉 KENT Pet Group is thrilled to announce that our flagship litter brand, World's Best Cat Litter®, has been honored with the 2024 Pet Insight Vanguard Award! 🏆     The recognition acknowledges not only our company's unique understanding of consumer needs and the alliances we foster with retailers and distributors, but also our unwavering commitment to pet health and safety. "Vanguard Award recipients are celebrated for your trustworthiness, dependability and steadfast commitment to delivering high caliber quality and ensuring pets’ health and safety." #KentPetGroup #WorldsBestCatLitter #VanguardAwards #PetCareExcellence #Innovation #PetWellbeing

Oh… WE know about corn. 🌽🌽🌽 Happy National Corn on the Cob Day!

Workplace safety is the cornerstone of everything we do at Kent Pet Group. From our production facility to our corporate headquarters, ensuring everyone's safety is paramount amongst all KPG employees. For National Safety Month, KPG's Director of Safety Stacey Cook is passing along some sage advice about the importance of always exceeding safety expectations in the workplace. Stay safe #KPG! #safetymonth #workplacesafety #kpg