A great conversation and 360 perspective on our offering and the evolution of our #commercemedia business from Mike Petrella. Thank you to The Current for the partnership.
United Airlines recently launched Kinective Media℠ by United Airlines, the airline industry’s first media network. Its first-party data could change the future of people’s travel experiences. This week on The Current Podcast, United's Managing Director, Strategic Partnerships, Mike Petrella explores how networks can differentiate themselves, why the lines between what’s endemic versus non-endemic are being blurred, and why that ad experience isn’t limited to in-flight journeys: https://bit.ly/3MWvg0X #advertising #retailmedia #digitaladvertising