It's the morning after the night (10 nights) before, and the Klaxonn team are reflecting on another fantastic year with British Marine running the PR & Comms for the Southampton International Boat Show.
During the last ten days, over 100,000 people visited the 55th edition of the show. More than 10,000 people got out on the water experiencing all the show had to offer from a full spectrum of watersports and boating experiences to interactive marine workshops, informative and engaging talks, sustainable boating innovations, luxury lifestyle exhibits, family-friendly entertainment and boats galore.
Klaxonn led the charge on creative, talent & influencers, earned media, at-show press accreditation and media management. We've had such fun this year, with creative campaigns such as "Chipwatch", where we hired Rufus the Hawk to protect visitors' chips from sneaky seagulls, AND "The Boatles" which celebrated a joint anniversary of 55 years since the iconic Abbey Road album cover by recreating the picture in a way only we could.
If that wasn't enough, we also worked with some famous faces, from Below Deck Sailing Boat fan favourites Captain Glenn Shephard and Daisy Kelliher, to Rob Rinder, who judged the show's inaugural "Stand Out" awards... and of course, the show welcomed HRH Princess Anne.
The dust is still settling but latest stats show 34 nationals, 30 broadcast pieces, 20 print articles, nearly 40 listings and quite literally hundreds more. We welcomed 150+ media to the show, across broadcast, national, regional and more. We hit a client dream of having BBC News do the weather report live from the Marina on opening day and ITV filming two full features (and doing the full sport report) live from the show too. Also, for anyone who cares, our team step count was on average 30,000+ steps a day and not one blister between us. Experts.
The most incredible show for a truly fantastic and welcoming industry, thanks as always to the dream team of clients Adrien Burnand Emma Slater Lesley Robinson Luke Henderson