Kloss Creatives PR

Are you getting the coverage you want in 2024 holiday gift guides quite yet? Now is a prime time to get in on the media buzz building around holiday shopping — which our team can make happen for you. Within our first 90 days of outreach for Paul John Indian Caffeine Co., we coordinated nearly 20 brand placements in publications including Buzzfeed (which named Paul John Indian Caffeine Co. a top Asian-owned brand), Best Products, Popular Science, TourScanner, Luxury Florida, Best Life, and 6sqft, including several "best of" eCommerce lists for gift-driven holidays. #holidayshopping #blackfriday2024 #marketingstrategy #mediastrategy #publicrelations

If it’s been a while since you developed your customer personas, take this opportunity to reevaluate and refresh them. This will guide your PR strategy and overall integrated marketing communications. Refer to your latest sets of customer data (and make sure it’s clean, reliable data), conduct focus groups to gather anecdotal evidence and capture the voice of your audience, and complete market and competitive research to determine how your brand stands apart. Even your loyal customers may have different goals than they did five years ago, as our world and the marketplace are constantly transforming — and as a result, so is customer behavior. Read more about shaping your integrated marketing communications here: https://lnkd.in/g2mmXY25 #integratedmarketingcommunications #marketingstrategy #customerpersonas #consumerinsights #marketing #publicrelations

At Kloss Creatives, we're more than just a public relations agency. We're passionate storytellers for your brand, news insiders actively contributing to the press ourselves, and dedicated experts who know how to meet your customers with the media they consume. We believe in organic media for PR management — the kind that doesn't leave you with unexpected fees just to get coverage. Your company has a unique story and expertise to share, which is exactly what journalists are looking for. Our team knows this and is fluent in the language of the press, with close relationships at top outlets around the world to back up our PR strategy. Book your consultation call today: https://lnkd.in/g-N99dN6 #publicrelations #mediarelations #prindustry #marketing #communications

Tip: If you're looking to build brand credibility on social media, make sure you're using social proof from your press campaigns in your bios. Your bios on Instagram, TikTok, and beyond should tag the major media brands you’ve been featured in for immediate credibility — which will encourage more new followers. #socialmedia #socialmediastrategy #prstrategy #marketingstrategy #socialproof

Are you on the list for the Kloss Creatives PR industry insights newsletter yet? Subscribe now to receive this month's email on which metrics to track during a PR campaign (beyond website traffic). Sign up here: https://lnkd.in/gz7MjEcz #publicrelations #mediarelations #industrynewsletter #prindustry #marketing #marketingnewsletters

Yes, PR can also be helpful for fostering loyal customers — not just new ones! Tip: Keep in touch with your existing customers with email marketing that touts your recent press coverage. This stokes excitement and loyalty, helping them to feel special for discovering your brand first (and encourages them to share your brand with a friend). #prtips #marketingtips #marketingfunnel #sales #customerloyalty #mediarelations

Ever wonder what the best protein powder for women is? In this comprehensive Forbes Health article, RDN Brittany Werner (nutrition coach with our client Working Against Gravity) weighs in. After several successful interviews with the publication, Brittany was welcomed on as a Forbes Health Advisory Board member this year! Read the article: https://lnkd.in/g_xGDhQG #healthmedia #healthjournalist #healthpr #publicrelations #mediarelations #forbes

Print is not dead — and the most successful companies make use of both print marketing collateral or media opportunities *and* a digital presence. Just like your marketing channels shouldn’t be siloed, neither should your teams that work on print versus digital. A spread in a top-tier magazine or leading newspaper like The New York Times can double as a fantastic social media asset for building credibility, while digital media placements deserve a mention in your print brochures and other in-real-life materials. Your print materials should also include the digital publications you’ve been featured in for social proof. Most importantly, the messaging between both print and digital assets should remain consistent and easily recognizable as part of your brand. #publicrelations #mediarelations #prindustry #marketing #communications

Leading experts come to us when they're ready to have more eyes on their work — whether it's a new service, book launch, or their existing offerings. Learn more about the wonderful clients we work with: https://lnkd.in/gtuCnJPx #pragency #prfirm #publicrelations #marketing #casestudies

Public relations can play a role in every step of the customer journey — well beyond brand awareness. Social proof from media coverage can move potential customers in the “consideration” stage of the sales funnel closer to conversion or turn one-time customers into loyal brand advocates and repeat customers. However, for this to occur, your teams must be aligned. Make sure they’re following the same brand guidelines, including brand voice guides and customer personas, and that team goals don’t conflict with one another. #publicrelations #mediarelations #brandawareness #salesfunnel #marketingfunnel