KNB Communications

Last week, Becker's Hospital Review published an article where 98 health system execs give their perspectives on the biggest misconceptions in healthcare. Give it a read for some unique insights on cybersecurity, AI + the year's biggest challenges. https://lnkd.in/grU5kTFa

CMS unveils TCET: a new way to access Medicare coverage of medical devices. With up to 5 devices available annually, the program aims to reduce 5-year average wait time for coverage. What will this mean for #MedTech companies and patients? https://hubs.ly/Q02KQ3qB0

🌍💻 As #AI reshapes our industry, a crucial question emerges: what's the environmental cost? 91% of agencies are exploring/already using- but AI is significantly adding to tech giants' emissions. How do we balance innovation + sustainability in an AI era? https://lnkd.in/dkmx7U9N

Google's recent decision to keep third-party cookies is shaking up the industry. 🍪 Now, advertisers face uncertainty when looking for cookie alternatives. Check out MarketingDive's opinion piece calling for a collaborative approach to privacy standards. https://hubs.ly/Q02KQ6g80

🚨 Healthcare data breaches are on the rise. Here’s what you need to know: - Recent reports show a surge in cyberattacks on healthcare firms, particularly the last 5 years - 385 million patient records exposed since 2010. - You can track breaches at https://hubs.ly/Q02K4q-H0

"It’s important to leverage social media and amplify the reach. Doing so will not only showcase your expertise, it will also help build rapport with the reporter and prove to other potential healthcare media partners you’re a great source and collaborator." Check out our blog to learn 5 best practices to maximize exposure of your media placement on socials: https://lnkd.in/eyYwr-qX

“By its nature, traditional news media — television, print, and even online news — is severely limited by word count and time…But as a podcast guest, it’s likely you’ll be allotted far more time to share ideas, thoughts, anecdotes, respond to follow up questions, and even show some personality." Learn why podcasts are communications' most undervalued tactic: https://lnkd.in/eEW_QZHr

📊🚀 53% of marketers struggle with their multichannel strategies. But there's good news - 30% report outstanding success, up from 17% last year! Crucial in this success is data quality, social media strategies, and AI content. https://hubs.ly/Q02K4clX0

CMOs like...creativity! 🎨💡New report shows 83% believe creative ideas transform business, but 74% are unsure how to engage with culture. Check out our blog to learn how CMOs can navigate the creativity landscape, invest in innovation, and leverage AI. https://hubs.ly/Q02K4f-10

Industry trend: electronic health record (EHR) expertise is taking center stage in health IT leadership, with systems increasingly hiring for EHR vendor experience. This trend signals a larger focus on improving tech infrastructure within health systems. https://hubs.ly/Q02JPpQw0