📝 Continuing our monthly series with illustrations by Wharton PhD student Marissa Solomon Shandell (@ResearchDoodles on Instagram) 📝 While tooting your own horn at work is important, including others when sharing your accomplishments is more effective, according to research co-authored by The Wharton School management professor Maurice Schweitzer: https://whr.tn/4gzXMDd Promoting your own accomplishments will make you appear competent, Schweitzer's study found. Promoting both yourself and your colleagues – "dual-promotion" – will make you also appear confident, collaborative, kind, trustworthy, and intelligent. “In cooperative contexts and in competitive contexts, people derive great benefits from dual-promotion," Schweitzer said of the findings from the studies into job interviews, joint and independent tasks, and politics. #leadership #management #leadershipdevelopment
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The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: - Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends - Interviews with book authors from Wharton School Press - In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders - A searchable database of more than 10,000 articles covering all aspects of business - A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox
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As political candidates work to create a sense of personal connection with voters, what role can social media play? Marketing professor Pinar Yildirim weighed in to lead this week's The Wharton School faculty in the news roundup. Swipe through for... 1️⃣ Yildirim on politicians' social media usage: https://whr.tn/4hpHs8s 2️⃣ Raphael ("Raffi") Amit on the family office boom: https://whr.tn/40lvFBI 3️⃣ Barbara Kahn on retail store closings: https://whr.tn/3C3Ksal
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Political tension between the U.S. and China is throttling the exchange of scientific research and making it harder for the U.S. to attract and retain talented Chinese scholars, according to a new study co-authored by The Wharton School management professor Britta Glennon: https://whr.tn/40kIGvs “Both countries are focused very much on trying to be self-sufficient in science and less international. ... We think there hasn’t been as much consideration of what some of the side effects of that might be [on innovation],” Glennon shared on Wharton Business Daily. #innovation #science #discoveries #scientificresearch
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AI can make purchasing products easier – a win for companies' profits, but one that could curb consumers' good financial decision-making. The Wharton School professor Wendy De La Rosa, who researches financial wellness, created the "AI-IMPACT" model to assess how AI will impact consumer decision-making, and capitalize on consumers' vulnerabilities. “When you think of individual human beings trying to fight against hundreds, if not thousands, of companies now equipped with artificial intelligence technology, there’s room for concern," De La Rosa told Wharton Business Daily. Read more: https://whr.tn/4dZmt9h #financialwellness #financialeducation #consumerbehavior #budgeting
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Affirming marketplace dignity – making customers feel valued and respected – is essential for building loyalty. Research shows that treating customers with dignity increases the likelihood of repeat business and elevates your brand and its reputation. By focusing on representation, agency, and equality, companies can create authentic, meaningful connections that enhance long-term success, write Cait Lamberton (The Wharton School), Neela A. Saldanha, (Yale Research Initiative on Innovation & Scale (Y-RISE), and Tom Wein (IDinsight) in this Wharton Executive Education Nano Tool: https://whr.tn/3BPI2Mb. #marketing #branding #customersuccess #customerexperience
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Knowledge at Wharton reposted this
Earlier, they had Eva Longoria and Robert Downey Jr. Next time, they'll have Stefano Puntoni and Neil Hoyne 😁 I am not sure what Eva and Robert talked about but we'll be discussing #AI and #identity. Can't wait to meet people at SXSW and hang out in #Austin with Neil! Wharton AI & Analytics Initiative The Wharton School
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Knowledge at Wharton reposted this
Profs. Jeremy Siegel and Kent Smetters – Faculty Director of the Penn Wharton Budget Model – joined Prof. Joao Gomes to explore the intricate relationship between national debt and economic stability, growth, and the financial well-being of individuals in the first installment of our new Policies that Work series. Their discussion explained how federal borrowing impacts interest rates, inflation, and future fiscal policies, providing a clearer understanding of what the rising debt in the U.S. means for the economy at large — and your personal finances. Learn more about the series – exploring the national policies shaping America – and upcoming events: whr.tn/policiesthatwork
Policies That Work: Federal Debt, Trade Policies & the U.S. Economy
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Should brands take a stance or play it safe in the lead-up to an election? While delving into political conversations is typically a daunting task, doing so when relevant can help brands differentiate themselves and offer value to customers through identity alignment, says The Wharton School marketing professor Americus Reed II. Because social media puts brands at greater risk of backlash, being consistent with your brand's relevant and authentic values can help weather rocky feedback storms. Tune in to Part I of our interview with Reed, continuing our Ripple Effect podcast's "Business of Elections" series, with Part II coming October 29: https://whr.tn/4heqpGc. #marketing #brands #branding #brandstrategy
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"Every person contributes five important things to the economy: innovation, investment, consumption, their talent, and taxes," professor Exequiel (Zeke) Hernandez told Bloomberg in an interview on the economic benefits of immigration. Swipe for more in this week's The Wharton School faculty in the news roundup: 1️⃣ Hernandez on immigration: https://whr.tn/4f3NiKC 2️⃣ Ben Keys on climate change's impact on the housing market: https://whr.tn/4eTcaVy 3️⃣ Rahul Kapoor on digital transformation: https://whr.tn/4eQ6s77
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A new study proposes a new advantage of encouraging customer referrals: they're contagious. Referred customers bring in 30% to 50% more new customers than non-referred customers, finds research co-authored by The Wharton School marketing professor Zhenling Jiang alongside University of California, Berkeley professor Rachel Gershon. Based on their findings, they recommend a free, simple yet effective intervention: Sending a reminder to referred customers to encourage further referrals – “You joined from referral; now refer others” – led to 20% higher referrals. Learn more on this episode of the Knowledge at Wharton podcast: https://whr.tn/3YsnvGD #marketing #referrals #customerengagement #customerjourney