KNow Research

If you're attending the American Marketing Association's Symposium for the Marketing of Higher Education next month and are hungry for information about the importance of Belonging on college campuses, KNow Research and Lexicon and Line LLC are hosting a dinner on Monday Nov 11. Private message me if you're interesting in joining! If you won't be at the event but want to learn more, please also let me know; we're glad to share our Top 10 Ways to Build Belonging on Your Campus info sheet to help you and your organization on your belonging journey! https://lnkd.in/gB2D4VQf Mary Johnstun Guisselle Nuñez #HigherEdMarketing

We’re thrilled to welcome Corinne Wong to the KNow Research team!   In addition to her expertise in research spaces and events Corinne takes beautiful photos on her travels as a way to raise awareness to important social issues I learned while abroad. As her photography site say “It is important to understand the history of a nation in order to grow more empathetic as a human being.” Check out her images and stories here https://lnkd.in/gTFfWkQF and stay tuned for news of our own space for empathetic conversations, opening later this year in downtown San Francisco.

Turn Past Research into Future Intelligence! Past research can hold the key to unlocking powerful future insights, however, a wealth of data remains siloed in individual project files. Our team presents next week on how to leverage AI tools to leverage the clarity of hindsight to gain foresight, systematically analyze past data to uncover hidden patterns and transition from reactive research to a proactive, predictive model. Intrigued but can't join us at AI Ignite: Exploring the Technology’s Future in Insights next week? Reach out directly to admin@knowresearch.com to hear more about the thought leadership pieces we've put together based on aggregating past shopper insights projects.

Everyone in #MRX should take a few minutes to read the great work that the KNow Research team has done to highlight the problem of fraud and data quality in qualitative research. There's a lot of great stuff in here on both understanding fraud and preventing it. Among other things, this is straight true: "No matter where they come from, incidents of fraud are much more up-close and personal in qualitative research than as a line item in a quantitative excel file." #FSurveyFraud #Qual #WeAreInThisTogether

Need to know what your luxury customers want for themselves and those on their lists this holiday season? We KNow luxury retail research needs a special touch so please leverage Lisa Steadman's blog post on "Understand How to Meet Consumers’ Immaterial Goals" focussed on understanding what happens in the brain of shoppers when they chose luxury brands https://lnkd.in/ejrw4tia

Be prepared for tax time. Check out these tools from Prepare + Prosper to help you prepare for tax preparation and manage your finances and, if you’re self-employed, your business: https://lnkd.in/gBT9PguH You'll also find Financial Services Handouts Credit Report + Score Information and Financial Counseling Information; a wealth of information for tax time, or any time of year! 

We are thrilled to announce the recipient of our 2024 Pro Bono Project: Prepare + Prosper, an organization dedicated to financial empowerment for all. The organization works to build financial health and provide access to quality tax and financial services. They're reshaping the financial landscape by partnering and innovating to offer services, products, and options that build wealth – not strip it – for families working hard to build a brighter financial future. They strive to work with people, communities, and systems to break down barriers and develop solutions to real financial opportunity and success. Specifically, we provide free tax and financial services, financial coaching, and access to financial products and advocate and work to advance policies and practices that directly affect people with low- to moderate-incomes in the areas of tax credits, asset-building, and consumer protection. Learn more about the work they do: https://lnkd.in/dSQAUym Financial services is one of our core verticals at KNow Research, and we are champions of increasing financial literacy and mastery for women. As such, our team is looking forward to supporting the team at Prepare + Prosper with their insights needs this year. Learn more about our pro bono program: https://lnkd.in/g7zj9eMe

Our KNow vs. AI journey continues with Laura Albers blog post on how she Elevated Qualitative Research Outputs by Integrating AI into the Market Research Reporting Process. We love her human-centric tool-stacking approach to support deliverable development. If you’re curious about the output from this process, let us know and we're happy to share the resulting white paper. And if you’re a brand in need of diverse and compelling deliverables, the KNow Research team (and our bot allies) are ready to step in and create compelling content for your team! Give us your deliverable challenges at admin@knowresearch.com https://lnkd.in/ghW2RPZU

Missed our webinar on "Inclusive Research, Universal Gains: Elevate Insights for All"? Want to learn how tailoring market research to include often-overlooked populations leads to universal improvements in participant experiences and research quality? The recording of our conversation is now available: https://lnkd.in/gzdHJS2p - Hear our expert panel (Dawn V. Carr Maria Lucia Parra Dana Keilman Kristen Harmeling) explore the positive ripple effects of making studies more accessible to diverse groups, including mature individuals, people with disabilities, and Black and Hispanic communities. - Learn how these #inclusiveinsights practices not only amplify underrepresented voices but also enhance the overall research process, benefiting all participants and yielding richer, more comprehensive insights!

Attention eduWeb Summit attendees! Get ready for a fantastic event including our Wednesday Lunch & Keynote: High School Student Panel: Student Perspectives on the College Decision Process. We're facilitating a conversation with incoming college freshman about their application and enrollment journey. Please reply here with questions you have for the panel, we'll leave lots of time for Q&A! https://lnkd.in/gkvYT8NC