Kochava

CTV and digital out-of-home ads have longer conversion paths compared to mobile ads. CTV reaches baseline in 7-10 days, while out-of-home takes about 2 weeks. These channels often under-attribute conversions due to increased friction between ad exposure and action. However, they can significantly influence consumer behavior over time. Marketers should consider: • Custom attribution windows for each media type • Longer-term impact of CTV and out-of-home ads • Balancing immediate and delayed conversions Watch the full video: https://lnkd.in/g-gPTC7K #MarketingStrategy #MediaPerformance #AttributionWindows

With 88% of US households projected to own connected TVs by 2027, the need for accurate measurement and attribution data has never been more critical 📊 When observing the 2024 State of Connected TV App Stores report by 42matters, you’ll find Kochava clients consistently among the top-rated streaming apps on platforms like Roku, Amazon Fire TV, Apple TV, Google TV, and Samsung TV. Learn how we empower streaming services to succeed in this competitive landscape ➡️ smart.link/6ntw8ppbwun07 #streaming #tv #measurement #digitaladvertising

CTV and digital out-of-home ads have longer conversion paths compared to mobile ads. CTV reaches baseline in 7-10 days, while out-of-home takes about 2 weeks. These channels often under-attribute conversions due to increased friction between ad exposure and action. However, they can significantly influence consumer behavior over time. Marketers should consider: • Custom attribution windows for each media type • Longer-term impact of CTV and out-of-home ads • Balancing immediate and delayed conversions Watch the full video: https://lnkd.in/g-gPTC7K #MarketingStrategy #MediaPerformance #AttributionWindows

📣 The Q3 Kochava Product & Partnership Update is here! Fall is in the air, and Q3 has wrapped. Get all the details on updates regarding new .NET MAUI SDK, enhanced ESP support, RevenueCat integration, and more 👉 smart.link/xzai04uvyv2me #adtech #productupdate #Q3 #digitaladvertising

Did you know that conversion rates increase with ad frequency in DOOH campaigns? Grant Simmons, VP of Kochava Foundry, reveals this fascinating insight from his team's research. The data shows a clear correlation: More impressions lead to higher conversion rates. This proves that DOOH ads have an impact! Watch our on-demand webinar with Advertiser Perceptions to learn more: https://lnkd.in/gi-2x-T9 #DOOH #AdvertisingEffectiveness #MediaPlanning #DataDrivenMarketing

Join adtech experts from Kochava and IAB Tech Lab to unpack all things data clean room and explore real-world applications for performance marketers. Learn why your first-party data is foundational to your success! 🗓️ Nov 13, 2024 | 10:00 AM PST 🔗 Register now: https://lnkd.in/g3Jvb32A #AdTech #PerformanceMarketing #DigitalMarketing

Grant Cohen, Head of Measurable Extension at Kochava, talks with NewDigitalAge about the merging of CTV and non-endemic advertising. Learn more about the importance of this for any company that is looking to broaden their audience reach and tap into a new customer base. 🎯

We're gearing up for ANA Masters of Marketing in Orlando from October 21-25! Our team is excited to connect with #digitalmarketers and get into the trends shaping #marketing and #adtech. Want to chat while we're there? Drop us a message 👉 https://lnkd.in/gps9X4XT #anamasters

🎉🏆 We’re thrilled to be the top choice for CTV measurement & attribution! Two major streaming services recently joined the ranks of top performers who choose Kochava for their connected TV solutions. These platforms provide unified experiences across free ad-supported streaming (FAST) TV and subscription video on demand (SVOD), reaching over 60 million subscribers combined! 🤯 Discover more: smart.link/6ntw8ppbwun07 #ctv #tv #streaming #digitaladvertising