Kru Creative

You might know your hero, but how do you tell their story? Greg Walter founder of 2Tall Animation breaks down the elements that his team uses to tell stories in the sports marketing space.

Is it getting hot in here? Or did Nelly just pop up in one of our projects? Well it's summer so, both. 🔥😎 When our client asked us to add a guest to their existing event promos, we were able to do so seamlessly because we built a system for them months ago. With a little bit of pragmatic creativity and a little bit of planning, you can add so much value for your clients. A huge shout-out to the team: Design: Alesis Heaps Animation: Andrew Marston Sound Design: Kyle Woodard Producer: Kyle Krueger #eventpromotions #eventcreative #airforceones #twopair #stl

The first campaign with new creative didn't go as expected...now what? Super creative Kevin Rapp explains what marketers and creatives can do to learn from their experience to achieve the desired results.

Customer journeys need creative nourishment to thrive. But who can provide a proper creative diet to B2B marketers committed to eradicating mediocrity and capturing their rightful market share? Let us introduce you to the Kru. Creative Director: Alesis Heaps Animation Director: Andrew Marston Sound Designer: Kyle W. Chief Curiosity Officer: Kyle Krueger We were forged in the depth of keyframes and are bound by a commitment to serve clients. Here is a reel showing some of the team's best work.

How does motion impact the emotion of UX design? Justin Volz explains why and how animation helps product teams connect with users and enhance experiences. #uxdesign #ux #emotion #motiondesign

Why do so many companies ignore their customers? Passionate Consultant Ryan Cantwell, MBA explains why companies avoid external discovery and the consequences of their actions in the marketplace. 

Behind every successful Kru Creative project are carefully thought-out design systems. Here is a short demo of how we tackled the many heads needed to create "In Unity, We Thrive" for ASAE. Design and Creative Direction: Alesis Heaps Animation: Andrew Marston Sound Design: Kyle Woodard Producer: Kru Creative #rigging #animation #marketing #events

How do you turn 1 project into 15 deliverables? By establishing a templated workflow designed for maximum customization and flexibility of course. Here is a little BTS about how our team helped ASAE promote its annual event, which features the incredible Amanda Gorman and other guests. We delivered vertical, vertical-safe, and horizontal assets so they could deploy them for web, social, and other paid channels. With a little bit of focus and engineering, marketing teams can realize significant ROI from their creative investments. Creative Director/Design: Alesis Heaps Animation and Engineering: Andrew Marston Sound Design: Kyle Woodard

How much value are marketing teams leaving on the table? Andrew Marston discusses why teams should look at their next animation project with a more pragmatic lens to find all the value they can for consistency in their marketing efforts.

Words have a physical impact on us. When crafting communications or visuals, how often do you consider the physical impact it will have on an individual? Roger Thompson explains the importance of understanding neuroscience and how it impacts our modern rhetoric.