"People around the world are interested in the type of performance underwear Travis Kelce wears on the field, while at the same time caring deeply about where he went to dinner last week with Taylor Swift." As the world watches for the start of the Olympics, a new era of athlete-brand partnerships is emerging. There has been a growing interest in athletes' personal lives, and we’re excited to see insights from our very own Lauren Wright featured below!
As the Olympic Torch arrives in Paris ahead of the opening ceremony, Laura Swinton explores how sports people and brands are teaming up to win gold. Read here: https://hubs.la/Q02J2sl00 This piece features insights and analysis from Lynne Deason, head of creative excellence at Kantar; Toan Ravenscroft, MD at M&C Saatchi Sport & Entertainment London; Aoife Moran is sports marketing lead at TikTok; James Baldwin, head of influence at Ogilvy APAC; the team at CLICKON; James Street, co-founder and co-CEO at creator specialists Whalar; Lauren Wright, VP of brand strategy and PR company KWT Global; Jason Schragger, chief creative officer at Saatchi & Saatchi Los Angeles and Dallas and Kit Wilson at PrettyGreen. #OlympicGames #Paris2024 #Olympics