Has your company shifted from storytelling to story doing? What does that mean? #curatedcritique #kyaniteandco Mary Mattson-Quagliana Marcie Lieberman
From Storytelling to Storydoing: Building a Brand That Lives Its Values In today’s world, stories alone aren’t enough. It’s easy to say the right things, but real impact comes when actions speak louder than words. 🌍 Storydoing is about going beyond the narrative—it’s about making the brand’s values visible through meaningful actions. It’s not just what we say, but what we DO that defines who we are. When companies: ✅ Launch initiatives that align with their mission ✅ Partner with communities to solve real problems ✅ Empower employees to lead with purpose ✅ Deliver consistent value, not just promises …they turn stories into tangible experiences. Brands like Patagonia and Tesla don’t just talk about sustainability and innovation—they live it every day. And it’s these actions that create trust, loyalty, and advocacy from customers and employees alike. As leaders and professionals, it’s time to ask: • How can we embody the values we promote? • Where are the opportunities to turn storytelling into storydoing? • What experiences can we create that make our narrative real? Let’s shift the focus from words to action—and build stories people can see, feel, and believe in. #Leadership #StoryDoing #ImpactfulBrands #ValuesInAction #curatedcritique #kyaniteandco Kyanite & Co. Marcie Lieberman