L7 Creative

How frustrating is it to navigate a confusing careers site? 😖 That's not the experience with Eisenhower Health. 😌 🏥 We partnered with their recruitment team to elevate their online #recruitment strategy. Our mission? Create a career portal that truly captures the essence of their workplace. 💻 The result is a dynamic platform where candidates don't just find job listings—they discover opportunities. From an intuitive search experience to immersive content showcasing campus life, every element is designed to engage top talent. Healthcare recruitment just got a major digital glow-up. ✨ 👇 #CareersSite #WebsiteDesign #DigitalMarketing

We've seen it time and time again.  Brands thinking they've nailed their positioning, only to realize they're blending into the background. 🫥 The culprit? Generic, interchangeable statements that could apply to any company in their industry. Let's face it: If you can swap out your company name for a competitor's and the statement still makes sense, you've failed at positioning. If your brand’s bland positioning statement is costing you revenue, we're here to help you stand out. Let's look at some examples and how to fix them. 👇 B2B Service Provider: ↳ Bad: "We deliver innovative solutions for your business needs." ↳ Better: "We provide AI-powered inventory forecasting that cuts waste by 40% for mid-sized grocers." CPG Company: ↳ Bad: "Quality products at affordable prices." ↳ Better: "We offer ethically sourced, small-batch spices with transparent pricing, letting home cooks create restaurant-quality dishes without breaking the bank." Financial Bank: ↳ Bad: "Empowering people to achieve their dreams." ↳Better: "We provide microloans and financial literacy training to women-owned startups in rural communities, helping them grow from side hustles to thriving local businesses." The key? Specificity. Your positioning should answer these 4 questions: 1. Who exactly are you serving? 2. What precise problem are you solving? 3. How are you solving it in a way no one else is? 4. What measurable impact do you create? 👁 Eye-opening stat: Companies with clear #brandpositioning can see a 2-3 times increase in market share (Business Insider, 2022). 📈 So, how do we fix this epidemic of bland positioning? 👉 Get ruthlessly honest about your true differentiators. 👉 Narrow your focus - you can't be everything to everyone. 👉 Use concrete language and avoid buzzwords. 👉 Include measurable outcomes whenever possible. 👉 Test your statement - if your team can't immediately explain how it's unique to your brand, keep refining. Remember, a strong positioning statement isn't just marketing fluff. It's the North Star that guides your product development, #marketing strategies, and company culture. Comment "brand positioning" below, and we'll send you our exclusive guide—Successful Brand Positioning: A Guide to Create a Winning Positioning Statement. 📕

Your product roadmap has a blind spot. 🗺 And it's costing you more than you think. The culprit? Excluding #marketing from the get-go. Our CEO, Tom Gallego, breaks down why your marketing team's insights are gold for product development—not just for promotion. #digitalmarketing #marketingpodcast

Feeling stuck between mountains of data and elusive ROI? 📊We've all been there. In our latest video, Theresa Boxberger, our Marketing Director, shares practical insights on crafting a marketing plan that actually works. Curious how to apply them to your unique challenges? Get the link to the full blog in the comments for a deeper dive. 👇 #digitalmarketing #marketingtips #marketingplan #marketingstrategy #marketingagency #digitalmarketingagency #sandiego

September is coming, and it's already bringing new fuel: clients, ideas and partnerships. Tom Gallego (San Diego) worked with Sara Mirone at @Luis in Bologna some years ago on various marketing projects. Despite the time zone differences, the collaboration was great, and they always stayed in touch. What happened was that some months ago, WGDS started meeting virtually with L7 Creative, and we discovered lots in common in terms of vision and strategy, so a new #partnership was born! Stay tuned to learn more. In the meantime, happy to share a clever article about 'Creating a Successful #MarketingPlan: 3 Essential Steps for Success' The world is small! Good reading #marketingagency #digitalmarketing #london #sandiego #businessgrow

We're thrilled to welcome MiBA to the L7 Creative family! 🎉 This innovative company is revolutionizing oncology research and patient care through cutting-edge data analytics. 🧬 We're excited to amplify MiBA's mission and showcase how they're shaping the future of cancer treatment. #NewClientAlert #HealthcareInnovation #DataAnalytics #OncologyResearch

We've all been there—relying on some sketchy directions, only to end up completely lost. 😵💫 🚗 But what if you had a detailed, turn-by-turn roadmap to guide you straight to your destination? That's exactly what our latest blog post provides for your #marketingstrategy. 🗺 From defining crystal-clear goals and buyer personas to building an integrated multi-channel strategy and continuously optimizing, we're sharing the proven tactics and best practices to help you succeed. Check it out here 👉 https://lnkd.in/gSFh29U2 #marketing #digitalmarketing #marketingblog

Is your business trying to be everything to everyone? Our CEO, Tom, explains why that's a recipe for disaster. 👎 To learn how a focused scope can drive your company's success and set you apart from competitors, listen to the full podcast. 🎧 📺 YouTube: https://lnkd.in/g4cSU8Va 🎧 iTunes: https://lnkd.in/gZjqidQK #digitalmarketing #marketingtips #marketingpodcast #branding #marketingagency #digitalmarketingagency #sandiego

Part 3 of our L7 Marketing Machine™ series is here! ⚙️ In this episode, Tom Gallego and Theresa Boxberger discuss the Build & Run Phase, where our team of experts develops the big ideas that generate leads, conversions, and lifetime customers. 📺 Watch on YouTube: https://lnkd.in/g4cSU8Va 🎧 Listen on iTunes: https://lnkd.in/gZjqidQK #digitalmarketing #marketingtips #marketingpodcast #marketingagency #sandiego

💡 What's the difference between a business that blends in and one that stands out? Brand positioning. In the latest episode of our Adapt and Thrive podcast, CEO Tom dives into the Blueprint Phase of our L7 Marketing Machine™ process. Tune in to hear Tom's insights on how brand positioning can be the key to unlocking growth. 🚀 📺 Watch on YouTube: https://rb.gy/71aly6 🎧 Listen on iTunes: https://rb.gy/7r9nxz #marketingpodcast #marketingagency #digitalmarketing #branding