Laava

I’m excited to announce that Laava will officially unveil our new AI-driven data insights offering at the AIPIA & AWA Smart Packaging World Congress 2024! This next-level solution elevates connected packaging by enabling brands to gather, analyze, and leverage deeper customer data with the added layer of trust that Laava is known for. With enhanced data insights, brands can make smarter, data-driven decisions to optimize their strategies and better understand their customers. Building on Laava’s strong foundation of authenticity and transparency, this new offering provides brands with a powerful tool to drive success, transforming the way they connect with their customers and grow their business. 📅 Want to know more? Join me in Amsterdam on November 18-19 as we officially launch this exciting new solution. You won’t want to miss how Laava is revolutionizing connected packaging with the power of AI! Markus Strazds, Lindsay Doherty, MBA, Paul Vitali, Thibault de Gaulejac, Tony Belasco, Victor Silveira, Marc Vezina, Harvey Kaplan, Darren Rankin, Darr Aley, Shannon Malooly, Perry Everett #Laava #SmartPackaging #AI #CustomerData #ConnectedPackaging #Innovation #AIPIA2024 #DataDriven

Future-Proof Your Brand with Laava Smart QR™ The future of product transparency and compliance is here! 🌍 With the EU Digital Product Passport (DPP) regulations on the horizon, Laava’s Smart QR™ technology is leading the way for brands to: - Ensure compliance with evolving global standards - Safeguard your brand from counterfeit risks - Engage consumers through immersive digital experiences Laava’s patented technology goes far beyond traditional QR codes. Our versatile solution can be seamlessly applied to any substrate—from packaging to sewn-in labels. 🔒 Smart QR™ enhances supply chain traceability, protects your products from counterfeiting, and builds trust with consumers. "As brands prepare for the future of product transparency, the right technology is critical for building trust and staying compliant," says Thibault de Gaulejac, Global Head of Consumer Goods, Fashion & Luxury, DPP and Compliance. Get compliant, protect your brand, and elevate consumer confidence—all with one powerful solution. #DigitalProductPassport #SmartQR #BrandProtection #ProductSecurity #EUCompliance Fotini Delgado Lindsay Doherty, MBA Markus Strazds Perry Everett Shannon Malooly Paul Vitali Victor Silveira Tony Belasco Darren Rankin

We’re excited to announce that Laava will be a key sponsor for the AIPIA & AWA Smart Packaging World Congress 2024, happening in Amsterdam on November 18-19. 🚀 Laava helps brands protect their products and engage with consumers through its patented Laava Smart Fingerprint® technology. Laava has been proven to be effective in the world's toughest brand protection markets, protecting millions of products with its solutions. With proven success in protecting products in tough markets, Laava brings valuable expertise to the conference, contributing to discussions on the future of secure packaging. Learn more about Laava by visiting their website: https://www.laava.id/

At Laava, we’re proud to partner with P.U.S.H. to fight counterfeiting in the cannabis industry. Our tamper-proof Smart QR codes help consumers verify authenticity, protecting them from dangerous counterfeits and boosting brand trust. Learn how Laava is enhancing safety and loyalty in a $15.9B market. #LaavaSmart #AntiCounterfeiting #Cannabis #ConsumerSafety #Innovation #BrandProtection #Vaping

Exciting Announcement: Laava Joins CIRPASS-2 - Digital Product Passport-2 to Shape the Future of Digital Product Passports (DPP) We are pleased to announce that Laava is now an integral part of the CIRPASS-2 project, mandated by the European Parliament to develop and demonstrate the Digital Product Passport (DPP) framework. This initiative will shape the future of DPPs and play a key role in driving upcoming EU legislation on product transparency and traceability. The CIRPASS-2 project unites a diverse range of stakeholders—government bodies, universities, research groups, NGOs, and private sector representatives from across the EU. Experts from various fields will contribute through Expert Working Groups (EWGs), providing feedback, sharing knowledge, and helping guide the project to success. Laava is proud to participate in EWG2 - Standardization Liaisons, which focuses on monitoring and reporting the progress of DPP standardization activities. Our role is to ensure interoperability of data structures, formats, and protocols across the DPP system framework, reinforcing our commitment to secure, connected products. This partnership reflects Laava’s leadership in traceability, compliance, and product authentication solutions. As part of the DPP’s core development process, Laava now has access to critical insights, allowing us to actively contribute to the creation of a robust and future-ready DPP solution for the European market. Thibault de Gaulejac, Global Head of Consumer Goods, Fashion & Luxury, DPP and Compliance, shared his thoughts on this significant step: "The future of product transparency lies in secure, interconnected systems that consumers can trust. With Laava’s technology and our involvement in CIRPASS-2, we are setting new benchmarks for traceability and compliance, paving the way for a more sustainable and transparent marketplace across the EU. It’s an exciting time to be driving this transformation." Based in Biarritz, France, Thibault brings extensive expertise in consumer goods, luxury products, and consumer engagement, further enhancing Laava’s role in DPP and compliance. Stay tuned as we continue to shape the future of product authentication, transparency, and sustainability through our work with CIRPASS-2. #Laava #DigitalProductPassport #CIRPASS #Sustainability #ConnectedPackaging #Standardisation #Innovation Thibault de Gaulejac Fotini Delgado Lindsay Doherty, MBA Tony Belasco Darren Rankin Victor Silveira Shannon Malooly Paul Vitali Harvey Kaplan Markus Strazds Brady O'Halloran Perry Everett Gavin Ger Tony Surtees Patrick Michel Tod Gimbel Marc Vezina

🔍 Laava's Invisiprint™ Technology: Redefining Secure Digital Identification In a world where counterfeiting and product fraud are escalating, ensuring brand authenticity is more crucial than ever. Laava’s Invisiprint™ technology is a game-changer, adding an invisible, unclonable digital ID to your products. Powered by years of research and Laava’s patented computer vision and AI-driven technology, Invisiprint™ redefines what’s possible in brand protection and consumer engagement. Why Laava Invisiprint™ Stands Out: Invisible and Unclonable: Invisiprint™ is truly invisible to the naked eye, offering a covert layer of anti-copy security that competitors can't match. Simple Implementation: Deploy digitally without the need for special inks, making it quick and cost-effective to implement in any region—a significant advantage over more complex competitor solutions. Universal Smartphone Scannability: Invisiprint™ is easily scannable by any smartphone, ensuring seamless consumer interaction without requiring special apps or hardware. Comprehensive Supply Chain Insights: Each Invisiprint™ code is serialized and tracked on the Laava cloud platform, providing unparalleled insights from manufacturing to the end consumer. Scalability: With a global network of certified print partners, Laava ensures that Invisiprint™ can be deployed quickly and cost-effectively across any region. Multi-Layered Security: Combine Invisiprint™ with other Laava products like Laava Smart Fingerprints® and Laava Smart QR™ for robust, multi-layered brand protection. As counterfeiting threats grow, Laava’s Invisiprint™ sets a new standard in brand protection and digital security—an invisible yet powerful solution that truly outshines the competition. #Laava #Invisiprint #BrandProtection #DigitalSecurity #Innovation #SecureConnectedProducts 👉 Learn more about Laava's Invisiprint™ Technology 🔗 Contact Laava today to explore how Invisiprint™ can elevate your brand.https://www.laava.id/contact Fotini Delgado Lindsay Doherty, MBA Perry Everett Markus Strazds Tod Gimbel Tony Belasco Victor Silveira Paul Vitali Thibault de Gaulejac Brady O'Halloran Morgan Lean Benjamin Rasera Shannon Malooly Patrick Michel Tony Surtees Harvey Kaplan Marc Vezina Gavin Ger

We are pleased to announce that Victor Silveira, our VP, LATAM, and an expert in Business Development, Compliance, and Technology, will be representing Laava at Febratex Group 2024, the largest and most significant textile industry fair in the Americas. Taking place from August 20-23 in Blumenau, Brazil, Febratex 2024 is set to bring together over 2,000 brands and thousands of industry professionals across 35,000 square meters of exhibition space. This event is a hub for the latest innovations, trends, and technologies in the textile sector, making it an unmissable opportunity for networking and business development. Victor, based in São Paulo, Brazil, is eager to connect with leaders and innovators to discuss how Laava’s groundbreaking technology can transform your business. 📅 Event: Febratex 2024 - August 20-23 📍 Location: Blumenau, Brazil 👤 Laava Representative: Victor Silveira, VP, LATAM If you’re attending, don’t miss the chance to meet with Victor to explore collaboration opportunities! 👉 Click here to schedule a time to connect with him. https://lnkd.in/gUxWDTd2 #Febratex2024 #TextileIndustry #BusinessDevelopment #Laava #LATAM #Networking #Laava #LaavaSmartFingerprint #LaavaSmartFingerprints #LaavaSmartQR #LaavaSmartLogo #connectedpackaging #digitalstorytelling #theglobalmarkoftrust #authentication #traceability #blockchain #brandprotection Victor Silveira Lindsay Doherty, MBA Paul Vitali Tony Belasco Thibault de Gaulejac Shannon Malooly Fotini Delgado Darren Rankin Tod Gimbel

We are thrilled to announce the appointment of Fotini Delgado as the new Chief Executive Officer of Laava, effective August 2024. Fotini’s promotion to CEO follows four highly successful years as Laava’s Chief Operating Officer, where she played a pivotal role in shaping our operational and commercial strategies within the brand protection and connected packaging space. With over 20 years of experience in driving business growth, operational excellence, and digital transformation across various industries, Fotini is a seasoned expert in strategic planning and execution. Her passion for delivering sustainable business value, coupled with her unwavering commitment to continuous improvement, has been pivotal in enhancing Laava’s global presence. Under her leadership, we have optimized our processes and forged strong partnerships that propel our mission forward. Fotini holds a Master’s in Information Systems and a Bachelor’s in Aeronautical Engineering from the University of New South Wales, further solidifying her robust technical foundation and strategic insight. In her own words, Fotini shares her excitement: "I am incredibly honored and excited to share my new role as CEO of Laava! Over the past four years, I’ve had the privilege of helping to shape Laava’s growth and working alongside an exceptionally talented and dedicated team. Together, we’ve reached remarkable milestones, tackled challenges head-on, and driven innovation on a global scale. I want to extend my heartfelt thanks to the Laava team, our customers, partners, and the Board for placing their trust in me." "As I transition into the CEO role, I’m looking forward to continuing our journey of growth and leading Laava into its next chapter of success. I’m deeply grateful for the support I’ve received, and I’m committed to building on the strong foundation that has been laid." We are confident that under Fotini’s leadership, Laava will continue to pioneer the future of brand protection and connected packaging, making the world a more secure and connected place. Please join us in congratulating Fotini Delgado on her new role as CEO and in supporting her as she leads Laava into an exciting future! #Laava #LaavaSmartFingerprint #LaavaSmartFingerprints #LaavaSmartQR #LaavaSmartLogo #connectedpackaging #digitalstorytelling #theglobalmarkoftrust #authentication #traceability #blockchain #brandprotection Fotini Delgado Lindsay Doherty, MBA Perry Everett Markus Strazds Shannon Malooly Tony Surtees Tony Belasco Thibault de Gaulejac Victor Silveira Paul Vitali Isa Morton Benjamin Rasera graham thomas Brady O'Halloran Morgan Lean Harvey Kaplan Patrick Michel Chris Adams Tod Gimbel Darren Rankin Gary Millrood

Exciting News! Laava is heading to Dreamforce 2024 in San Francisco, from September 17-19, alongside our forward-thinking Salesforce partner, Pentalym! Imagine a cutting-edge solution that delivers both covert and overt brand authentication, connects brands with consumers through personalized storytelling, powers innovative loyalty and rewards programs, and handles warranty registrations, product circularity, asset tracking, and inventory management—all seamlessly integrated into Salesforce. One solution, solving many challenges: Counterfeiting, grey market, digital product passport regulations, proving sustainability claims, recyclability and product circularity. Join us at Dreamforce 2024 to explore how our combined expertise can safeguard your brand, enhance consumer trust, and optimize your operations. Schedule a meeting with Laava today, and let’s connect in San Francisco! #Laava #Dreamforce2024 #Pentalym #ConnectedPackaging #SupplyChainIntegrity #BrandProtection #Innovation #MeetUsatDreamforce Lindsay Doherty, MBA Fotini Delgado Matt Shields Tony Surtees Tony Belasco Paul Vitali Perry Everett Victor Silveira Thibault de Gaulejac Tod Gimbel Shannon Malooly Darren Rankin Marc Vezina

Laava is thrilled to announce our participation in Rio Innovation Week 2024! Our very own Victor Silveira, VP, LATAM and a BD, Compliance, and Technology Specialist based in São Paulo, Brazil, will be representing us at this prestigious event, held from August 13-16 at Pier Mauá in Rio de Janeiro. Join us to explore the latest advancements in technology and innovation. Laava is leading the way in secure connected packaging with our patented Smart Product Suite, ensuring authenticity and fostering consumer trust through interactive digital experiences. 📅 Event: Rio Innovation Week 2024 - August 13-16 📍 Location: Pier Mauá, Rio de Janeiro 👤 Laava Representative: Victor Silveira, VP, LATAM Don't miss this opportunity to connect with Victor and learn how Laava's groundbreaking solutions can protect your brand and engage your customers like never before! Let's meet in person! Schedule a meeting with Victor at the event to discover how Laava can transform your business with our secure and innovative solutions. Click here: https://lnkd.in/g67WmuW2 to book your appointment. Your brand's future in secure connected packaging awaits! #RioInnovationWeek #RIW2024 #Laava #SecurePackaging #Innovation #DigitalIdentity #BrandProtection #ConsumerEngagement Fotini Delgado Lindsay Doherty, MBA Tony Surtees Tony Belasco Paul Vitali Thibault de Gaulejac Shannon Malooly Tod Gimbel