LAIRE

LAIRE CEO and Co-Founder, Todd Laire, was recently highlighted by the local Charleston chapter of the Entrepreneurs' Organization (EO). As a proud member of EO, Todd shares how he went from being an aspiring filmmaker to a digital marketing agency owner — and offers his tips on being intentional and balanced amidst the hustle. You can check out his member spotlight here: https://hubs.ly/Q02LXqZ-0

Another 5-star review in the books 🤩 We're so pleased to provide our clients with the very best in service — and results! #marketingteam #googlereviews #LAIREleadstogrowth

📢 Exciting Announcement 🎉 We’re thrilled to share that we’ve received a 2024 HubSpot Impact Award for Product Excellence! 🏆 This recognition stems from the website redesign and development project we completed for longtime client, Premier Building Systems. By migrating them to the HubSpot CMS and enhancing their content, design, and user experience, we achieved a remarkable 57% increase in organic search traffic. Even more impressive, we saw a surge in new contacts, soaring by over 339%! A huge shout-out to our amazing team! We’re proud to consistently deliver excellence in every aspect of our work for our clients. 🙌 Curious to see how we can help your business grow with HubSpot? Learn more → https://hubs.ly/Q02K-Zd90 #HubSpotImpactAwards #HubSpotPartner #LAIREleadstogrowth

Knowing your brand archetype is a surefire way of connecting with your audience on a deeper level. If your brand is a Magician, it means you're daring, charismatic, optimistic, and wise. Sound like you? See if this brand archetype really aligns with you and your audience --> https://hubs.ly/Q02JM2cX0 #brandingstrategy #marketingtips #marketingstrategy

We love hearing from happy clients! Thank you for the kind words, Chrystal, and for letting us be a part of your business's success story. 🙌

Here we grow AGAIN. Check out our open job post and apply or share!

SOOOO excited to announce we are hiring again! With the growth in new clients, we'd like to add another well-rounded experienced Strategic Marketer to the team! Please share and tag your friends who fit the job post below.

Curious about how to leverage ChatGPT for your manufacturing business? The following prompts can help you get you started: 1. “Create a blog outline centered on the benefits of using [product name] in [your industry].” 2. “Write an invitation email for our upcoming product launch event. Include the following details: [insert date, time, location, etc.].” 3. “Write a compelling product description for our new [product name], highlighting its key features and benefits.” 4. “Write a social media post highlighting our [product name]. Include a call to action that encourages followers to buy.” 5. “Generate a series of content ideas to engage our customers and build a community around our [product name]. Include suggestions for social media posts, user-generated content campaigns, and educational blog posts or videos.” Make sure never to use the answers from ChatGPT as the actual copy or content. You’ll want to revise, edit, and optimize so it fits your brand voice and messaging accurately. Get more ChatGPT tips here --> https://hubs.ly/Q02JM4Vb0

How do you want your brand to be portrayed? If you want to come off as reliable, trustworthy, down-to-earth, and friendly, the Everyman archetype might be a good fit for your brand's persona. The Everyman is often the go-to for building a sense of community and equality. See if this brand archetype will really resonate with your audience --> https://hubs.ly/Q02JGcly0 #brandarchetype #brandingstrategy #marketingstrategy

Here are 3 rules for attracting the audience that's meant for you: 1. Stop using the words "me", "we", and "our". Your audience doesn't care. They don't want to hear about how amazing you are. All they want is for you to solve their problem. 2. Offer value. If you're not giving your audience something they can use — something that will make their lives easier — you're doing it wrong. 3. Leverage data and optimize. As they say, what you don't track, you can't improve. Use data analytics to track and measure the performance of your marketing campaigns and continuously optimize your strategies based on these insights. Do these 3 things and watch your customer base grow steadily over time