Lashify ©

Lashify ©, the brand known for democratising at-home lash extensions, has teamed up with ISAMAYA BEAUTY, the beauty brand known for its phallic-shaped lipsticks, on a lash extension set. To celebrate the launch, the limited-edition set is coming to Lashify's pop-up at Selfridges. #selfridges #popup #beauty #cosmetics #lashify #isamaya // Isamaya Ffrench, Sahara Lotti, Charlotte Manning, Melissa McGinnis https://lnkd.in/eA5S6QTn

With cobranded landing pages, it’s a breeze for Lashify © to educate consumers about their world-first DIY lash extensions 👁 Lashify's shoppable microsites layer social proof with in-depth brand and product information, building trust and guiding consumers from discovery to conversion ⚡

The Highsnobiety headline says it all! Renowned makeup artist Isamaya Ffrench has teamed up with Lashify © to redefine beauty standards with their Limited-Edition Isamaya x Lashify Luxe Kit and EDGE/EDGE X Gossamer Lashes. Thank you, Alexandra Pauly, for the fantastic interview with Sahara Lotti and Isamaya Ffrench! Check it out!

Lights, Camera, Lashes: From Hollywood Tales to Beauty Tech Trails Sahara is Rewriting Beauty's Playbook. From Hollywood screenwriter to beauty industry innovator, Sahara Lotti's journey is a testament to the power of passion and perseverance. In this electrifying 'Artistry Wisdom' episode of the Where Brains Meet Beauty podcast, we dive into the world of Sahara Lotti Lashify’s founder and CEO, whose relentless drive has revolutionized the beauty landscape. Sahara's story begins in the glitz and glamour of Hollywood, where her screenwriting talents caught the eye of major studios. However, her keen eye for innovation led her to identify a gap in the beauty market, propelling her to invent the world's first DIY lash extension system. With over 600 patents, Sahara has become the undisputed queen of lash technology. Her high-octane energy is palpable as she recounts the twists and turns of her entrepreneurial journey. From the early days of Lashify © to its current status as a game-changer in the beauty industry, Sahara's artistry and inventive spirit shine through. She reveals how makeup artists have been crucial to advancing her innovations, and how her passion for people and connection fuels her success. This episode delves into Sahara's unconventional methods, from her meticulous patent strategies to her refreshing take on team building. Listeners will be inspired by her raw honesty about the challenges of scaling a business and the importance of staying true to one's vision. Sahara's story exemplifies the art of thinking differently in a saturated market. Whether you're an aspiring entrepreneur or simply curious about the intersection of beauty and innovation, this episode promises insights that will leave you both enlightened and entertained. Sahara sent us a code for new customers, 25% off at checkout with code: BEAUTYBRAINS at lashify.com. Tune in to Episode 266 to hear how Sahara Lotti writes her own rules and redefines beauty on her terms. Listen wherever you enjoy your favorite podcasts, and don't forget to follow us @wherebrainsmeetbeautypodcast on Instagram for updates on new episodes and exclusive off-air content. Check out this LinkedIn exclusive look behind the scenes of recording the intro to Episode 266 with Aleni Mackarey PhD, MS!

A federal jury in Texas has awarded Lashify © $30.5 million in lost profits after finding that Qingdao Lashbeauty Cosmetic Co., Ltd., a Chinese cosmetics manufacturer, willfully infringed several of its patents.

“Dupes” are rampant in the beauty industry. Lashify ©, a beauty innovation company known for its DIY lash extensions, is working to change that. Lashify recently achieved a significant legal victory, securing $33.6 million in damages in a patent infringement case against Worldbeauty. The jury found the Chinese company willfully infringed three of Lashify’s patents, marking a crucial step in addressing the use of “dupes” and reinforcing the importance of patent protection in the industry. This win is not just for Lashify; it represents hope and encouragement for all small businesses navigating similar challenges. As Sahara Lotti, Lashify’s CEO and inventor, said, “This was for me, everybody like me, everybody before me and everybody after me.” Fenwick is proud to have helped Lashify achieve this impressive victory and be a part of setting new standards in the beauty sector. It was an honor to work with our team led by Saina Shamilov, along with Shannon Turner, Bryan Kohm, Dave Hadden, Jon McMichael, Jonathan Tamimi, Jessica Benzler, and Daniel Emam. Great teamwork leading to a job very well done! If you have a subscription to IAM, check out the full story here: Don’t bat an eye: eyelash extension company’s $33.6 million verdict might cut “dupes” in beauty - IAM (iam-media.com) #PatentLitigation #BeautyIndustry #WomenInBusiness

Don’t bat an eye: eyelash extension company’s $33.6 million verdict might cut “dupes” in beauty Lashify ©’s jury trial victory over a Chinese copycat has proven the value of patents in the beauty industry. https://lnkd.in/gDES7TEn #patentlitigation #patents #beautyindustry

The viral ‘brat girl summer‘ cultural trend made a lasting impression on the beauty industry this summer, but few know that the tenets of the beauty look were designed by British makeup artist Isamaya Ffrench. Ffrench and her team designed and applied the makeup on Charli XCX and the cast of the “360” music video — the popular single from the artist’s “Brat” album — which included ‘90s-inspired beige lips, matte skin, sculpted cheekbones, upturned lashes and smudged eye makeup. Ffrench used her own line, ISAMAYA BEAUTY, as well as Lashify © lashes for the look. In this piece by Lexy Lebsack, we speak to Sahara Lotti.

Gossamer Lashes by Lashify © , traffic-stopping photos by Beau Nelson https://lnkd.in/gDXGqd6g

Thank you to the amazing team at Fenwick & West!