Laylo

'23 Reasons '24 will be even bigger

Nike is re-releasing a $50,000 shoe with Wu-Tang Clan, Dropping through Laylo Back in 1999, Nike dropped just 36 pairs of the Wu-Tang Clan Dunk Highs to the public. Those who were lucky enough to get their hands on them saw resale prices soar up to $50,000. While official images haven’t surfaced yet, both Nike and Wu-Tang teased a colorway that brings back the vibes of the 1999 original. The shoe features a leather build with a black base and yellow overlays—complete with Wu-Tang’s signature “W” embroidery. Exciting, right? These kicks are reportedly set to release this fall, but details on pricing and where to buy remain scarce. To build the hype, Wu-Tang tapped into Laylo to collect fans who want to be the first to know when and where they’ll drop. Fans will be on the edge of their seats as they wait for that Drop notification about these coveted kicks.

💧 Unlock Your Black Friday/Cyber Monday Drops! 🛍️ Join us on October 30th to discover how top musicians, live events, and sports teams are doubling their merch and ticket sales with Laylo during BFCM. 🎯 What you’ll learn: How to use Laylo to drives fan engagement and boost sales during the biggest fan spending weekend of the year. 🎁 Bonus for attendees: Get 5,000 free message credits to supercharge your Black Friday strategy! 👉 Register now below!

🧑⚖️ Using Law Firm marketing to sell out tickets?! Lake Street Dive has been wowing audiences for over two decades with their signature blend of soul, jazz, and rock. But for their latest Madison Square Garden performance, they didn’t just rely on their music to generate buzz — they got creative with their marketing. By partnering with Laylo, they turned heads across NYC with posters styled like legal ads, featuring a call-in number that played a teaser voicemail for fans and added them to the band’s SMS list. The result? A fresh, unexpected way to engage fans before the big night.

Next week is shaping up to be epic! The covers come off my new project and I'm celebrating with a panel at Mondo.nyc. I'll be moderating a panel titled "The Siren Song of Fan Data – Finding Treasure in a Sea of Uncertainty" 4pm on Tuesday in the Mirror Bar. The discussion features an incredible set of panelists who bring fantastic perspectives, including: Josh Roth, Co-Owner and Artist Manager at Standards Music, an artist manager thinking about fan data opportunitites for his artists every day; Meredith Peters, Head of Live Music at Laylo, who is working to build tools that enable artists to capture fan data value; and Cherie Hu, Founder at Water & Music, who is building a rising star industry analysis firm that just released a major report on data in the music industry. We will chat about the value of fan data, gaps and challenges in capturing fan data value, and what a modern fan data strategy looks like. The panel is going to be can't-miss content, and I'm thrilled to properly announce my new project. Can't wait for Tuesday!

Have you ever woken up on a Saturday and thought, I need to go to a 9 AM Banger? 9ambanger has taken Saturday morning concerts to a whole new level—and they’re using Laylo to make it happen Featured in the New York Times, 9ambanger flips the script on typical darties, proving that early morning parties aren’t just for college students. Created by a group of NYC-based creators fed up with the competition in the late-night club scene, they launched a two-hour, open-bar party starting at 9 AM, filling venues with thousands of people on Saturday mornings. Themes, costumes, and high-energy fun have made 9ambanger a viral hit, with every recent show selling out. Now, they’re using Laylo’s Instagram integration to drive presale RSVPs for their upcoming Halloween event. Fans can simply reply to their Instagram story for exclusive access to the presale and “drop” their way to another sold-out show! 9ambanger is creating a party like no other—and Laylo is helping them make it bigger than ever.

This grammy nominated artist stripped naked to promote his new song Lewis Capaldi, who skyrocketed to fame in 2019 with his hit single “Someone You Loved” (which hit #1 on the Billboard Hot 100 and earned him a Grammy nomination), has become equally known for his bold, self-deprecating humor in promoting his work. In 2022, Lewis took shameless promotion to a new level. He put up massive billboards across major cities, posing in nothing but his underwear, sunglasses on, cocktail in hand. The ads went viral, and he humorously tweeted about how “sex sells.” That same year, he posted his personal phone number to millions of fans, only for callers to hear a voicemail where Lewis cheekily asked for their money in exchange for his “body and soul.” The takeaway? Bold, unapologetic marketing works—and Lewis Capaldi is a master of turning humor into engagement and viral success.

Laylo’s Instagram DM integration is a game-changer. It’s quickly become one of our most popular features—and for good reason. It’s crazyyy effective at converting your Instagram followers into your first-party list, driving hundreds of millions in ticket sales, merch, and content for top names in music, sports, and live events. Want to run your Drops like Laufey, Outsidelands and the Cavs? Here’s how you can use Instagram Stories to turn fans into first-party data: 🎟️ Say you’re announcing ticket sales for an upcoming tour. By connecting your Instagram to Laylo, you can capture sign-ups from fans who want to be notified the moment tickets go live. Here’s the process: 1️⃣ Post an IG Story teasing your Drop 2️⃣ Tell fans to respond with a keyword or emoji of your choice 3️⃣ When fans swipe up and DM that keyword, they’re instantly signed up for your Drop and added to your overall Laylo list With Laylo’s IG DM tool, you’re building a direct channel to your most excited fans, ready to notify them about your next tour, merch drop, or special release.

Laylo’s Instagram DM integration is a game-changer. It’s quickly become one of our most popular features—and for good reason. It’s crazyyy effective at converting your Instagram followers into your first-party list, driving hundreds of millions in ticket sales, merch, and content for top names in music, sports, and live events. Want to run your Drops like Laufey, Outsidelands and the Cavs? Here’s how you can use Instagram Stories to turn fans into first-party data: 🎟️ Say you’re announcing ticket sales for an upcoming tour. By connecting your Instagram to Laylo, you can capture sign-ups from fans who want to be notified the moment tickets go live. Here’s the process: 1️⃣ Post an IG Story teasing your Drop 2️⃣ Tell fans to respond with a keyword or emoji of your choice 3️⃣ When fans swipe up and DM that keyword, they’re instantly signed up for your Drop and added to your overall Laylo list With Laylo’s IG DM tool, you’re building a direct channel to your most excited fans, ready to notify them about your next tour, merch drop, or special release.

We love using Laylo to amplify our tours & releases! 📲 Shoutout to Thatcher Sammet & the Laylo team for being awesome to work with.