Focusing on remarketing over acquisitions can be a game changer for brands seeking long-term growth. While acquiring new customers is essential, it’s also costly—up to five times more than retaining existing customers. Remarketing, on the other hand, helps brands re-engage past buyers, leading to deeper loyalty and increased lifetime value. Existing customers are 50% more likely to try new products and spend 31% more than new customers. Head over to this month’s (human)x blog to read our top tips and best practices for building stronger engagement with your customers through personalized and meaningful remarketing strategies that ultimately allow you to matter more (and market less!) to your audience. https://bit.ly/3Btnk4E #DigitalAgency #Remarketing #CustomerRetention #LoyaltyMarketing #RetentionStrategy #BrandLoyalty #CustomerEngagement #MarketingStrategy
(human)x
Advertising Services
Louisville, KY 4,150 followers
We are a full-service digital agency that creates exponential growth by connecting business potential to human insight.
About us
We are a full-service digital agency that creates exponential growth by connecting business potential to human insight. Connecting people to your business is our business — and it has been for 23 years and counting. Part of Leap Group.
- Website
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leaphumanx.com
External link for (human)x
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Louisville, KY
- Type
- Privately Held
- Founded
- 1999
- Specialties
- brand insight + strategy, advertising + search, mobile + emerging technology, creative + user experience, social + public relations, architect + build, and research + metrics analysis
Locations
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Primary
2500 Technology Drive
Louisville, KY 40299, US
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31 East 12th Street, Suite 3
Cincinnati, OH 45202, US
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1060 N. Capitol Ave., Ste E-330
Indianapolis, Indiana 46204, US
Employees at (human)x
Updates
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To all those Gen X ad execs out there who believe anyone born after Madonna released her first album falls into the same TikTok-obsessed, Bieber-loving consumer segment...we gotta tell you, you’re missing out on a huge trove of consumer insights. Check out the latest (human)x blog, where we break down the differences among Gen Z, Gen Alpha, and Millennials audiences and offer our best strategies for creating messaging that resonates with each group’s values and experiences - and the right platforms to reach them. https://bit.ly/3yNWd3s #GenerationalMarketing #AudienceSegmentation #GenZMarketing #MillennialMarketing #GenAlphaEngagement #TargetedAudiences #ConsumerBehavior #BrandStrategy
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In today’s global digital marketplace, competition for consumers’ attention (and dollars) has never been fiercer. And inside the marketing industry, competition is just as strong for brands’ advertising budgets - and the pressure to perform is intense. But while many agencies and brands focus all their energy and budgets on the latest AI tools and analytics, they often neglect the single most important thing they can do to acquire and retain business: build strong client relationships. Head over to the (human)x blog as we discuss why relationships are so crucial in challenging economic times, and how our Senior Consulting Program has allowed us to deepen our impact with our clients. https://bit.ly/3M89EON #ClientRelationships #ConsultingProgram #BusinessConsulting #CMOConsulting #CEOConsulting #AdvertisingAgency #MarketingAgency #DigitalAgency
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AI is rapidly transforming nearly every aspect of the internet, and the field of UX/UI is no exception. Head over to the (human)x blog to get insights and predictions for the future of web design from Jake Zastrow, Associate Director of UX, and Sam Noel, UX Designer. The two share everything from the trade-off between analytics and user experience, the importance of transparency, and why there will always be a need for turntables and mechanical watches. https://bit.ly/4cGV8Zn #UXDesign #UIDesign #AIWebDesign #AnalyticsWebDesign#WebDesignTrends #DigitalAgency #WebDesignAgency #AdvertisingAgency #MarketingAgency
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From our award-winning creative teams to our in-house, PhD-led research group, Leap Group attracts a lot of movers and shakers in the industry. But we also support one of the nation’s leading movers of corporate talent: Atlas Van Lines. The company’s annual Corporate Relocation survey is the first and longest-running in the industry, and Leap Group was proud to take on the leadership of every aspect of the publication, from the extensive work by our research team — designing the survey, collecting and analyzing data, and developing the comprehensive report — to the beautiful way it was visualized and brought to life by our design team. Access the complete report on the Atlas website, or head over to the (human)x website to read the full case study and see more industry-leading work by our research and design teams. #atlasmoving #movingsurvey #corporaterelocation #researchdesign #surveydesign #datavisualization #informationdesign #researchfirm #designagency #digitalagency #marketingagency #advertisingagency
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How did a year doing research in Tanzania and Rwanda prepare one of our in-house research analysts for the controlled chaos of marketing focus groups? What does another believe is the most important tool in research (hint: it’s not AI!). Answers to all these questions and more are over on the (human)x blog, where we sit down with Kit Benken and Laura Valentine, Senior Marketing Research Analysts, to hear all about their latest projects, unexpected findings, how they’re implementing AI and why empathy is so important. https://bit.ly/4bYqZEv #MarketingResearch #ResearchDesign #Anthropology #FocusGroups #StakeholderInterviews #AIResearch #ResearchTools #QualitativeResearch #PredictiveModeling #ResearchAnalysis #DataAnalysis #FirstPersonData #MarketingAgency #DigitalAgency #ResearchAgency
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(human)x reposted this
This week, Leap Group Co-Founder and CMO Alan Gilleo joins host Greg Kihlström of The Agile Brand™, one of the top marketing technology podcasts. Alan and Greg discuss the rise of generative AI and predictive analytics, and how Leap Group is using those technologies to uncover true human insights within the vast amounts of first-person data and large unstructured data available today. Alan stresses the importance of first ensuring you have a clean, consistent set of data. HumanView, Leap Group’s proprietary predictive modeling product, can not only clean up first-person data, but also enrich it with up to 1000 additional demographic and psychographic variables about your consumer. Despite all the advances in AI technology, Alan emphasizes, predictive modeling still requires a human element. Leap Group’s in-house research team has a robust background in anthropology, with prompt engineers who train the LLM models with a focus on human behavior, actions and activities. Listen to the podcast at the link, and learn how to use first party data and predictive analytics and AI to craft marketing strategies that help businesses Matter More. Check it out! https://bit.ly/3wGDOUU #AI #AImarketing #AIpredictivemodeling #AIconsumerresearch #datamodeling #predictiveanalytics #consumerbehavior #firstpartydata #dataenrichment #datasoftware #marketingdata #marketingagency #digitalagency
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(human)x reposted this
Some may call it the Second City, but Chicago is number one in our hearts! We’re thrilled to announce the opening of our new office on Wacker Drive in the heart of downtown Chicago. Leap Group Network has had a firmly established presence in the Midwest for 25 years, and our new Chicago space will help us better serve our growing client roster, which now includes Pinstripes, the fast-growing restaurant venue chain. Equally thrilled are all our Chicago-based employees, including Executive Creative Director Kenny Friedman, who has lived and worked in the city for 18 years. Pinstripes was just one of 13 new clients we signed last year, including our selection as the AOR for American Kennel Club, the world’s largest purebred dog registry and leading advocate for dogs. Visit leapgroupnetwork.com and see why clients in Chicago and beyond are choosing Leap Group agencies! #chicagoadagency #chicagomarketingagency #chicagodigitalagency #adnews #adlife #topadagencies #agenciesonthemove #inc5000
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There’s hardly a hotter topic in the design and advertising world than AI, and the (virtual) water coolers at (human)x have been no exception. In large part because our Leap Group's ECD and AI-whisperer Kenny Friedman has been leading a series of workshops to show our creative teams how to leverage Midjourney within the ideation process, from developing hyper-specific comps for Round One creative (sayonara, stock photos!) to allowing writers to share their own visual ideas with ADs. Here’s a look at one of our workshop's output. And for a deeper look at our POV on AI tools in marketing, check out the recent (human)x blog: https://bit.ly/3U5NotH #Midjourney #AIVisuals #AIDesign #AIGraphics #AICreative